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专栏 - 苹果2_0

Android市场:顽劣小子待长成

Philip Elmer-DeWitt 2011年06月22日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
《心之战役》是一款移植自iOS平台的热门游戏,且看其开发者历数Android的优点、缺点和可憎之处。

来源:Mika Mobile

    “《心之战役》(Battleheart)已经上市好几周时间,我觉得自己可以从开发者的角度来谈谈对Android市场的印象了。”

    上周六,诺亚•博德纳在一篇博客的开篇写下了上段文字。博德纳是一位资深游戏动画制作人【合作对象包括电子艺界(EA)、卢卡斯艺术(Lukas Arts)和Bungie等公司】,旗下的独立工作室Mika Mobile已为苹果(Apple)应用程序商店(App Store)带来了数款热门产品。5月31日,博德纳的最新力作《心之战役》登陆谷歌(Google)Android平台。

    博德纳的发现如下:

    • 付费应用程序在Android上能赚到大钱:“目前来看,《心之战役》在Android平台上的日收益与iOS平台相当接近,能达到后者80%水平。”

    • 好的应用程序在Android上真可谓是鹤立鸡群:“事实上,我能肯定地说,精心打造的高质量产品在Android上要比在iOS上更有可能大受欢迎。因为Android平台的质量门槛简直是低得可怜。”

    • 在多个Android平台安装程序是个挑战:“从我每天收到的电子邮件统计, 1-2%的购买者受到下载问题的困扰,说得更准确点,问题总出在两三个(Android)垃圾版本上。”

    • 支付问题——在应用程序商店上,是由苹果处理这一问题,但Android仍令人头痛:“我有时候很想彻底停止为Android开发应用,因为我已经厌倦了一群12岁的毛头小孩(或者说交流能力还停留在12岁的人)向我抱怨他们上当了,我得退还他们支付的3美元。我提醒自己,从用户的反馈情况来看,只有少数人遇到了这种问题,只不过他们爱嚷嚷罢了。我不能因噎废食,放弃整个Android的市场。不过这个市场真的让人心烦意乱。”

    译者:项航

    "With Battleheart having been on sale for a few weeks, I feel I'm equipped to offer up some impressions of the Android market from a developer's perspective."

    So began a post Saturday by Noah Bordner, a veteran game animator (EA, Lukas Arts, Bungie) whose indie development house Mika Mobile has had several hits on Apple's (AAPL) App Store. On May 31 he brought his latest, Battleheart, to Google's (GOOG) Android platform.

    Among his discoveries:

    • Paid apps can make good money on Android: "Daily revenue from Battleheart on Android is fairly close, within 80%, of its iOS counterpart at the moment. "

    • A good app on Android really stands out: "In fact, I'd go as far as to say that a polished, high quality product is more likely to be embraced on Android than on iOS because the quality bar on the Android market is so pathetically low."

    • Installation across Android platforms a challenge: "Based on the amount of e-mails I get every day, download problems affect 1-2% of all buyers, or in more practical terms, somewhere between two and three shit-loads."

    • Billing issues -- which Apple handles on the App Store -- are a nightmare on Android: "There are days where I just want to pull the plug on the whole thing because I'm sick of 12 year olds (or people with comparable communication skills) trying to convince me they've been wronged and I should give them their $3 back. I just remind myself that my user review average would indicate that it's a vocal minority that has these problems, and I shouldn't throw the baby out with the bath water. It is a loud, obnoxious baby though."

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