41％的企业绝不会采用苹果（Apple）电脑处理任何计算服务——哪怕是电子邮件或互联网也不例外，对于订阅Forrester Research公司市场研究报告的IT专业人士而言，这样的论调应该在意料之中。毕竟，它反映了Forrester公司这几十年来提供给信息技术部门的一贯意见。举个例子，关于企业计算，2008年Forrester的一份报告中就写道：

    “IT部门渴望标准化，而苹果机却给IT部门制造了了太多麻烦。对于专攻企业客户的供应商而言，显而易见：除非目标市场是一个小众业务组，否则你所需要的只是支持运行Windows系统的电脑。”

    有鉴于此，Forrester对590名IT高管和决策者的调查之结果因此显得更加令人惊讶（上表即根据调查结果制作而成）。大卫•约翰逊在向《财富》杂志（Fortune）公开的一份新报告中写道：“现在是时候废除禁令并采取果断行动了。Mac用户是公司的英雄（HERO），应该为他们提供便利，而不是设置阻碍。”

    “HERO”这个词是Forrester自创的缩写，意为“高度自主且足智多谋的个体（Highly Empowered and Resourceful Operatives）”。这些人喜欢使用新技术、通过不断创新提高效率，以便更好地服务客户。他们中17%的人正在使用Mac电脑。

    约翰逊称：“目前，绝大部分Mac流向了企业高管、销售狂人和其它工作狂。”Forrester相信所谓的“超级笔记本用户”指的也是这些群体。最新的劳动力技术和参与调查（Workforce Technology And Engagement Survey）显示，超级笔记本用户的收入超出普通用户44%，他们使用了更多的协作程序，同时平均每人还随身携带三种设备。

    Forrester称，这些超级用户愿意自掏腰包购买MacBooks Pro，因为他们的公司仅仅提供了微软（Microsoft） Windows电脑。

    速度太慢。市场竞争激烈，时间是唯一一个任何公司都没有办法做手脚的因素。如今的公司电脑搭载了大量管理、备份和安全软件，速度甚至要比蜗牛还慢。员工希望电脑的启动时间是10秒而不是10分钟；他们也不希望打开一个20MB大小的Excel电子表格时，还得泡上杯咖啡等着。因此，他们纷纷被简洁的Mac所吸引——尤其是配备了固态硬盘，它的反应速度更快，可以在几秒内就完成启动。

    看起来像廉价品。形象和个人品牌决定着影响力，第一印象非常重要。商界精英们不会穿着廉价的鞋子、打着饰扣领带去拜访伦敦的劳埃德保险社，同他们商谈货船和起重器投保事宜。超级用户也如此，他们不希望在出席会议时携带塑料外壳笔记本。这会向与会者传递一个信号：我手头不宽裕，用不起更好的设备。

    这份报告还提供了六个步骤，IT部门可以按部就班地“使Mac融入的企业”。此外，报告还列举了三个案例研究，介绍了三家在这方面取得了成功的企业。

    “螳臂挡车的下场只能是被车轮辗过，”Forrester总结道。

    Forrester公司一直是微软在企业级市场上的喉舌，但它在这份报告中的态度可谓出现了180度的大转弯。如果不是Forrester的订阅用户，您可以在此购买该报告，售价为499美元。

    译者：项航

    That 41% of enterprises won't let Apple (AAPL) PCs anywhere near their computing services -- not even e-mail or the Internet -- should come as no surprise to the IT professionals who subscribe to Forrester Research's market research reports. After all, it reflects the advice that Forrester has been giving information technology departments for decades. Take, for example, this quote from a 2008 Forrester report on enterprise computing:

    "IT departments crave standardization, and Macs pose too many problems for IT departments. The verdict for enterprise-focused vendors is clear: Unless your market is a niche business group, Windows is the only desktop you need support." (link)

    Which makes the findings of the Forrester survey of 590 IT executives and decision makers that produced the chart above all the more surprising. "It's time to repeal prohibition and take decisive action," writes David Johnson in a new report made available to Fortune (and available for sale here). "Mac users are your HEROes and you should enable them not hinder them."

    "HERO," it turns out, is a Forrester acronym for Highly Empowered and Resourceful Operatives -- "the 17% of information workers who use new technologies and find innovative ways to be more productive and serve customers more effectively."

    "Most of the Macs today," writes Johnson, "are being freewheeled into the office by executives, top sales reps, and other workaholics. Forrester believes this is the same demographic that we're now calling the "power laptop user," and according to the latest Workforce Technology And Engagement Survey, power laptop users make 44% more money, use more collaboration apps, and carry an average of three devices wherever they go."

    These power users are willing to pay for MacBooks Pros out of their own pocket, according to Forrester, because their company-supplied Microsoft (MSFT) Windows PCs:

    Are slowing them down. Time is the only thing that these fierce competitors can't make more of. Many of today's corporate PCs are saddled with management, backup, and security agents that can bog down a PC. Employees want their PCs to boot in 10 seconds, not 10 minutes, and they don't want to have to get a cup of coffee while opening a 20 MB spreadsheet in Excel. They're drawn to uncluttered Macs — especially those with solid-state drives, which are more responsive and boot in seconds.

    Look cheaply made. Image and personal brand are the currency of influence, and first impressions matter. For the same reason they wouldn't wear cheap shoes and a bolo tie to meet with Lloyd's of London to insure their cargo ships and cranes, these power brokers don't want to show up to a meeting with a plastic laptop that sends the subliminal message that they aren't prosperous enough to afford something nicer.

    The report goes on to offer six steps IT departments can take to "ease Macs into their enterprises" and three case studies of companies that have done so successfully.

    "Stand in the way," Forrester concludes, "and you will eventually get run over."

    It's quite a turnaround for the voice of Windows in the enterprise. If you're not a Forrester subscriber, you can buy the report for $499 here.