2010年和2011年,苹果公司(Apple)一直占据着平板电脑市场的主导地位。市场研究公司高德纳(Gartner)估计,在可预见的未来这一格局也不会有太大变化。 这家研究公司周二发布的报告预计,2012年平板电脑的终端用户销量将达到1.189亿台,较2011年激增98%。 虽然来自安卓系统平板电脑的竞争加剧,并且预期还将推出Windows 8系统的平板电脑,但高德纳预计在这个快速增长的市场中苹果公司的市场占有率只会小幅下降,从2011年的66.6%降至2012年的61.4%。 “尽管PC厂商和手机制造商也希望能分得一杯羹,并进军平板电脑市场,但迄今为止,除了苹果和其iPad之外,成功的案例十分有限,”高德纳研究副总裁卡罗琳娜•米兰尼西称。“随着厂商们竭力展开价格竞争,无论是硬件、还是产品链都出现了很大的差异化,库存不断累积,但事实上全球只有6,000万台设备真正到达了消费者手中。这种状况2012年初也没有什么改观,因为新iPad的推出重新定义了热销产品的标准。” 译者:早稻米 |
When it comes to tablet computers, a market Apple (AAPL) dominated in 2010 and 2011, Gartner expects more of the same for the foreseeable future. In a report issued Tuesday, the research firm projected tablet sales to end users to reach 118.9 million units in 2012, up 98% from 2011. In the face of growing competition from the makers of Google (GOOG) Android tablets and the anticipated arrival of devices built on Microsoft's (MSFT) Windows 8, Gartner expects Apple's share of the rapidly growing market to take only a minimal hit, easing from 66.6% in 2011 to 61.4% in 2012. "Despite PC vendors and phone manufacturers wanting a piece of the pie and launching themselves into the media tablet market, so far, we have seen very limited success outside of Apple with its iPad," said Carolina Milanesi, research vice president at Gartner. "As vendors struggled to compete on price and differentiate enough on either the hardware or ecosystem, inventories were built and only 60 million units actually reached the hands of consumers across the world. The situation has not improved in early 2012, when the arrival of the new iPad has reset the benchmark for the product to beat." |
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