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美国在线公司（AOL）的总部位于加州的帕洛阿尔托，这是一片由庞大的建筑群组成的园区。当该公司的多数员工还有几小时才来上班时，埃里克•西蒙斯就已经在这儿优哉游哉了。他已经在这儿住了两个月，晚上睡沙发，白天吃食堂，还在健身房里锻炼洗澡。不过现在他的好日子到了头，一名保安发现了他，气得冲他大吼大叫，于是这一切都得收场了。 一年来，美国在线公司在其展示广告业务，也就是其优质内容网站上损失了5亿美元。自2009年以来，这方面损失累计已高达13亿美元。过去三年来，它花了6.68亿美元收购展示广告业务类公司，其中包括花了3.15亿美元买下《赫芬顿邮报》（Huffington Post）。它还砸下2.35亿美元收购了本地新闻网络Patch。每年它在展示广告业务上的运营费用高达11亿美元。 多年来，由于联合创始人和长期担任首席执行官的斯蒂夫•乔布斯不愿介入政策制定过程，苹果公司（Apple）对游说策略始终奉行坚定的不插手态度。但当乔布斯的继任者库克先生开始给苹果打上自己的烙印后，他想让华盛顿当局的要人们知道，他们现在有机会跟苹果总部的首席执行官好好聊聊了。 苹果股价冲击1000美元的十大预言（苹果资讯博客APPLE 2.0） 投行Piper Jaffray的苹果分析师吉恩•蒙斯特借鉴传统媒体和网络媒体所用的常规手法，把自己对苹果公司的看法归纳为10大要点，列出了一份清单。上周四，苹果股价收盘报565.32美元。而现在，蒙斯特公开发表了自己对苹果股价的预言——两年内将达到每股1,000美元。这场好戏将会如何上演，请看他的10大高见。 谷歌智能眼镜原型机最新细节曝光（科技网站SLASH GEAR） 谷歌智能眼镜（Project Glass）再次公开亮相，曝光了这款头戴式现实增强设备的更多细节，其中包括首次披露通过这款单一显示器可看到什么物体。本周早些时候，谷歌眼镜在旧金山举行了路演，因此大家才能一睹原型机真容。这次路演中似乎还首次展示了这款眼镜不在实际佩戴状态下的照片。 环球影视或回购微软全国有线广播电视公司（广告周刊 Adweek） 环球影视（NBCUniversal）正在与微软公司（Microsoft）进行正式谈判，拟回购微软全国有线广播电视公司（MSNBC.com）。几位掌握一手信息的知情人士透露，两家公司的谈判已经取得了进展，环球影视的母公司康卡斯特（Comcast）正在进行尽职调查。他们还称，今年夏天双方可能就会解除合作关系。 |
Meet the tireless entrepreneur who squatted at AOL [CNET] Unlike most people working at AOL's Palo Alto, Calif., campus who were surely still hours from showing up at the sprawling complex, [Eric] Simons was already there. He'd been living there for two months, hiding out at night on couches, eating the company's food, and exercising and showering in its gym. And now, with an angry security guard bellowing at him, it was all over. The case against AOL, in numbers [FORBES] AOL is losing $500 million a year on its display advertising businesses, ie. its premium content sites. Since 2009, those losses have totaled $1.3 billion. In the past three years, it has spent $668 million acquiring display-based business, including the Huffington Post, on which it spent $315 million. It has pumped another $235 million of investment into Patch. Its operating expenses on the display side run at $1.1 billion per year. Mr. Cook goes to Washington [FORTUNE] For years, Apple has hewed to a studiously hands-off lobbying strategy, flowing from co-founder and longtime CEO Steve Jobs' aversion to tangling with the policymaking process. As his successor begins to put his own imprint on the company, however, Cook wants key players in Washington to know they now have an open line to the chief executive in Cupertino. 10 thoughts about how Apple gets to $1,000 [APPLE 2.0] Borrowing one of the oldest devices in print and online journalism, Piper Jaffray's Gene Munster has boiled his thoughts about Apple into something like a top 10 list. Munster is on record predicting that the company's share price -- which closed at $565.32 Thursday -- will hit $1,000 within two years. Here are his 10 ideas about how it gets there. Google Project Glass spills more prototype secrets [SLASH GEAR] Another public outing for Google's Project Glass has spilled even more details about the wearable augmented reality headset, including some of the first indications of just what's visible through that single display. New glimpses of the prototypes have been shown courtesy of a Google Glass Walk that took place earlier this week in San Francisco, including what seems to be the first shot of the headset not actually being worn. NBCU Exploring Buyback of MSNBC.com [ADWEEK] NBCUniversal is in serious negotiations with Microsoft to buy back MSNBC.com. Several sources with first-hand knowledge of the situation say that negotiations between the two companies have progressed to the stage where NBCU parent company Comcast is conducting its due diligence. They said that the partnership could be unwound by this summer. |
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