汽车博客Motoramic的布雷特•伯克最近撰文解释了棕褐色成为汽车和卡车的大热颜色的历程。伯克在文中谈到了苹果公司(Apple)在汽车市场上的影响力: 过去近10年里,银色一直是美国人最钟爱的汽车颜色。不过时过境迁,虽然汽车设计师们仍喜爱用银色作为展示车用色,但在2012年,银色的统治地位终于被白色取代。宝马公司(BMW)设计部负责颜色、材料和成型工作的首席设计师桑迪•麦吉尔表示,这一切都要归功于史蒂夫•乔布斯。“在苹果之前,人们常常把白色和冰箱或浴室里的瓷砖联系在一起,但现在,苹果让白色成为了贵族。” 谁知道呢? 译者:向航 |
In a piece about how brown has become the "red-hot" color for cars and trucks, Motoramic's Brett Berk offers this insight into Apple's (AAPL) influence on the automobile market: Silver was the most popular exterior car color in America for nearly a decade. But while it remains beloved by automotive designers for best showing off a car's styling, its unstinting argent reign was finally overthrown this year. By white. According to Sandy McGill, BMW Designworks' lead designer in color, materials, and finish, this is Steve Jobs' doing. "Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable." Who knew? |
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