几个月前，我曾试着做一个类似的饼图，但收效甚微。因此，我很高兴能看看到Frost & Sullivan的专业市场研究员是怎么做的。

    同我一样，他们没有把微软（Microsoft）的Xbox包括在内。这款产品具有某些相同的媒体功能，但它主要还是一款游戏机。与我不同的是，他们没有忘掉TiVo，也没有忘记将Boxee、罗技（Logitech）、Liberty、西部数据（Western Digital）、美国网件公司（Netgear）、美国无线电公司（RCA）、索尼（Sony）以及Vizio等公司推出的各式各样的产品考虑在内。

    另外一点不同在于，他们没有对销量进行预估。而我做出过预测。

    下面是Frost & Sullivan对苹果电视及其56%的市场份额所做出的评论：“目前为止，苹果占据了大半的市场份额。虽然苹果电视的节目内容相对较少，但目前市场的核心价值并非流媒体电视体验。苹果电视的AirPlay功能设计精巧，能极其方便地将笔记本或平板电脑中的视频传输到电视屏幕上。而AirPlay——注意，并不是所谓的互联网流媒体——正是用户踊跃购买苹果电视的关键原因。Roku排名第二。它拥有丰富的电视节目，而且与时代华纳有线（Time Warner Cable）等付费电视台签署了一系列协议。不过，这一细分市场的发展潜力目前仍无法判断。我们要看到的是，虽然99美元的机顶盒发展迅猛，但它的总装机量非常少。”

    他们补充道，谷歌（Google）“未涉足这个细分市场，这一点十分引人注目”。（财富中文网）

    译者：项航

    I took a crack at a pie chart like this a couple months ago with limited success, so I was pleased to see how the professional market researchers at Frost & Sullivan do it.

    Like me, they left off Microsoft's (MSFT) Xbox, which has some of the same media functions but is primarily a game machine. Unlike me, they remembered to include TiVo (TiVO) and an assortment of products from Boxee, Logitech (LOGI), Liberty (LMCA) , Western Digital (WDC), Netgear (NTGR), RCA (GE) , Sony (SNE), Vizio and others.

    They didn't offer any sales estimates. I did.

    In any event, here's what they had to say about Apple's (AAPL) offering and its 56% share of the market:

    "Apple accounts for the majority of sales by far, despite offering relatively narrow content access – this is not (yet) a market being driven by the value proposition of a streaming TV experience. AppleTV's AirPlay feature was strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen, and it is AirPlaying – not OTT streaming – that is the primary reason for purchase of AppleTV devices. Roku is the second largest vendor in this space and is driving growth through a strong lineup of content as well as through a series of agreements with Pay TV vendors such as Time Warner Cable. The long-term potential for this segment does remain uncertain. It is important to note that while current growth rates are high, the total installed base of $99 streaming boxes is quite low."

    Google (GOOG), they add, "is conspicuous by its absence in this segment."