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财富箴言:今日发声——菲尔·奈特

财富箴言:今日发声——菲尔·奈特

《财富》(中文版) 2011年10月24日
开始时,我们不能装大牌,因为没钱。我们曾搞游击营销,现在还搞一点。但随着我们变成行业老大,我们得改变自己的文化,变得更有计划性。

    At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.

    ——菲尔·奈特(Phil Knight,美国耐克公司首席执行官)

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