财富箴言——今日发声:温迪·克拉克
《财富》(中文版)
2012年10月08日
企业不再能控制消息了。消费者能快速传播或真或伪的信息,这使公司有责任积极主动地与他们沟通。
Companies don't control the message anymore. Customers? Ability to quickly disseminate information, true or false, puts an additional onus on corporations to proactively communicate with consumers.
——温迪·克拉克(Wendy Clark,可口可乐高级副总裁)