财富箴言——今日发声：大前研一
财富中文网
2017年03月22日
经营策略是什么，与其他经营计划有什么不同？简言之就是竞争优势。如果没有竞争者，就不需要策略，因为制定策略的唯一目的就是要让企业尽可能有效地获得超越竞争者的可持续的竞争优势。
What business strategy is all about; what distinguishes it from all other kinds of business planning - is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as effectively as possible, a sustainable edge over its competitors.
——大前研一（Kenichi Ohmae，日本著名管理学家、经济评论家)
