The advance buzz around Drive, the movie about a Hollywood stunt driver played by Ryan Gosling, got me to thinking: We have lots of movies featuring cars, from Bullitt to The Fast and Furious, but where are the movies about car companies?
After all, the people in this high-stakes, high-profile business should be as interesting as the products they build. Opportunities are plentiful for the conflict and resolution that make for a compelling story. The city of Detroit, with its colorful boom-and-bust history, makes a compelling backdrop. (For proof, see Clint Eastwood's Gran Torino.)
When Hollywood has tried capturing the auto industry on film, it aimed at realistic drama but wound up with suds. In 1978, Arthur Hailey's Wheels starred Rock Hudson as a ruthless top executive of National Motors who lets nothing get in the way of launching the Hawk but falls victim to his own demons. Very daytime TV. In The Betsy, based on a steamy Harold Robbins novel, the aging founder of an auto giant, played by (of all people) Laurence Olivier, comes out of retirement to develop a safe, fuel-efficient car.
We know how that turned out. 30 years later, they are still trying.
What filmmakers have lacked is believable characters and realistic dialogue. Until now, that is, thanks to a new book, Once upon a Car, by veteran Detroit newspaperman Bill Vlasic. Vlasic knows the industry in and out and enjoys near-universal access to its key figures. He recounts a tale filled with shrewd insights into their characters and conflicts told through verbatim accounts of their conversations. It's the first nonfiction auto book that reads like a screenplay.
Advance copies have already created a stir in Detroit. Vlasic quotes executives trash-talking the competition and dissing each other behind their backs. In other words, he portrays them as behaving like actual human beings, except that, according to Automotive News, "The Detroit 3 have coexisted for decades in the same city by observing an unwritten code of conduct that shuns such badmouthing."
In broad outline, the story is a familiar one: GM (GM, Fortune 500) stumbles into bankruptcy like a wounded but not particularly self-aware bull elephant; feisty Chrysler falters under the feckless ownership of, first, Daimler-Benz and then Cerberus; and Ford (F, Fortune 500), after years of chaotic management, finds salvation in the form of a former aerospace executive.
There are plenty of meaty roles here. In the movie version, GM CEO Rick Wagoner would be played by Tom Wilkinson. He's a big, well-intentioned man who knows he is surrounded by dysfunction but is too gentlemanly to resort to the ruthless tactics that are needed to save his company from collapse.
His highly-visible lieutenant, Bob Lutz, is type-casting for Sean Connery: crusty and driven to build better cars, yet occasionally sidetracked by his own interests and the maintenance of his image.
