标题：苹果的大时代生存战略
作者：Peter Nulty
“设计制造优秀的电脑是我最大的乐趣，”27岁的苹果电脑公司（Apple Computer）董事长史蒂夫•P•乔布斯如是说。苹果公司产品的批评者们或许以为乔布斯已经有日子没能开怀大笑了。毕竟，苹果公司第一款，也是到目前为止唯一一款取得巨大成功的产品——苹果二代（Apple II）推出已有6年之久，开始逐渐显露出增长乏力的迹象。但事实上，在之前的三年里，苹果公司一直在全力研发一款名为“丽莎”（Lisa）的新型电脑。尽管这款新型电脑针对不同市场，而且价格是苹果二代的5倍，但乔布斯却断言，“丽莎”会让他笑到最后，因为它将使苹果在瞬息万变的电脑行业内时钟处在领先地位。 |
|
|
Apple's Bid to Stay in the Big Time
By Peter Nulty
"I get my jollies building good computers," says Steven P. Jobs, 27, chairman of Apple Computer. Critics of Apple's product line might assume Jobs hasn't had a good belly laugh in some time. Apple's first, and, so far, only big winner is the Apple II, six years old and showing signs of age. But during the past three years Apple as been working on a new computer called Lisa. Jobs is betting that Lisa -- though five times the price of the Apple II and aimed at a different market -- will keep him jolly by keeping his company in the forefront of a rapidly changing industry. |
