在整个数字领域,新冠疫情加速了业界向电商、无线技术和远程办公的迈进步伐。
然而,有一项科技趋势已经完全被反转。尽管个人电脑销量自2011年达到峰值之后一直在走下坡路,但今年可能是自史蒂夫·乔布斯和史蒂夫·沃兹尼亚克搬出其车库之后个人电脑销量增速最猛的一年。人们甚至开始再次购买打印机!
我们从苹果公司那里了解了上个月Mac电脑的销量。11月24日,戴尔和惠普也发布了其最新的季度业绩,而且关注点都是个人电脑的销量。
如果研究一下戴尔的销售业绩你会发现,其整体营收增长了3%,但其个人电脑业务增长了8%。在个人电脑销售领域,消费者购买量增长了14%。消费者线上购买量增加了47%。Chromebook的销量翻了一番。这个业绩好于分析师预期,而今年已经上升37%的戴尔股价在11月25日的盘前交易中再度上涨1%。
戴尔的首席运营官杰夫·克拉克在11月24日对分析师说:“我认为当前在家里,大家共用一台电脑的做法已经不可行了。两个父母可能在家远程办公,孩子们也在家远程学习。如今家里应该是多电脑共存的局面,我认为这一点基本不会改变。”
在惠普,公司的第四财季营收整体缩水了1%,但消费级个人电脑和打印机购买量分别增长了24%和21%。公司的“优质”消费领域增长了29%,其中包括靓丽的蓝色金属Dragonfly笔记本。Chromebook笔记本(别告诉我你之前没有听说过)的销量翻了一番多。惠普今年的股价到目前为止才上涨了6%,11月25日的盘前交易又上涨了6%。
惠普的首席执行官恩瑞克·洛瑞斯说:“个人电脑已经成为了人们工作、学习、游戏、娱乐和沟通的必需品。我们看到的趋势是,每个人都会购买自己的个人电脑,而这一趋势将带来巨大的需求。”
Evercore公司的分析师阿米特·达亚纳尼在谈论这一强劲的业绩时开玩笑说:“我打印出来的这封贺信基本上是用你们的打印机打的。”
问题在于,个人电脑的这个趋势是否能够持久。华尔街认为这将是一个永久性的变化,但我对此更多的是持怀疑态度。旅行方面也存在大量被压抑很久的需求,厌倦了疫情的公众希望摆脱Zoom,回到办公室,回到学校。人们会在2021年再购买一台笔记本吗?我觉得不会。(财富中文网)
译者:冯丰
审校:夏林
在整个数字领域,新冠疫情加速了业界向电商、无线技术和远程办公的迈进步伐。
然而,有一项科技趋势已经完全被反转。尽管个人电脑销量自2011年达到峰值之后一直在走下坡路,但今年可能是自史蒂夫·乔布斯和史蒂夫·沃兹尼亚克搬出其车库之后个人电脑销量增速最猛的一年。人们甚至开始再次购买打印机!
我们从苹果公司那里了解了上个月Mac电脑的销量。11月24日,戴尔和惠普也发布了其最新的季度业绩,而且关注点都是个人电脑的销量。
如果研究一下戴尔的销售业绩你会发现,其整体营收增长了3%,但其个人电脑业务增长了8%。在个人电脑销售领域,消费者购买量增长了14%。消费者线上购买量增加了47%。Chromebook的销量翻了一番。这个业绩好于分析师预期,而今年已经上升37%的戴尔股价在11月25日的盘前交易中再度上涨1%。
戴尔的首席运营官杰夫·克拉克在11月24日对分析师说:“我认为当前在家里,大家共用一台电脑的做法已经不可行了。两个父母可能在家远程办公,孩子们也在家远程学习。如今家里应该是多电脑共存的局面,我认为这一点基本不会改变。”
在惠普,公司的第四财季营收整体缩水了1%,但消费级个人电脑和打印机购买量分别增长了24%和21%。公司的“优质”消费领域增长了29%,其中包括靓丽的蓝色金属Dragonfly笔记本。Chromebook笔记本(别告诉我你之前没有听说过)的销量翻了一番多。惠普今年的股价到目前为止才上涨了6%,11月25日的盘前交易又上涨了6%。
惠普的首席执行官恩瑞克·洛瑞斯说:“个人电脑已经成为了人们工作、学习、游戏、娱乐和沟通的必需品。我们看到的趋势是,每个人都会购买自己的个人电脑,而这一趋势将带来巨大的需求。”
Evercore公司的分析师阿米特·达亚纳尼在谈论这一强劲的业绩时开玩笑说:“我打印出来的这封贺信基本上是用你们的打印机打的。”
问题在于,个人电脑的这个趋势是否能够持久。华尔街认为这将是一个永久性的变化,但我对此更多的是持怀疑态度。旅行方面也存在大量被压抑很久的需求,厌倦了疫情的公众希望摆脱Zoom,回到办公室,回到学校。人们会在2021年再购买一台笔记本吗?我觉得不会。(财富中文网)
译者:冯丰
审校:夏林
Across the digital landscape, the pandemic has sped up the big moves towards e-commerce, cord-cutting, and remote work.
But one tech trend has completely reversed. While personal computer sales had been drifting downwards since its peak in 2011, this year could mark one of the sharpest increases since Steve Jobs and Steve Wozniak were working out of their garage. People are even buying printers again!
We heard from Apple about its record Mac sales last month. On November 24, both Dell Technologies and HP also reported their most recent quarterly results and the news was all about personal computer sales.
Delve into Dell's sales and you see that overall revenue rose 3%, but its PC unit was up 8%. Inside of PC sales, consumer sales were up 14%. Consumer sales online were up 47%. And Chromebook sales more than doubled. The results were better than analysts expected and Dell's stock, already up 37% this year, rose another 1% in pre-market trading on November 25.
"I don’t think you can get by having [one] PC for everyone in the home now," Dell COO Jeff Clarke commented to analysts on November 24. "You have two parents likely working from home, you have multiple children working from home, it’s a multi-PC environment in the home today and I don’t think that largely changes."
At HP, the company's fiscal fourth quarter revenue shrank by 1% overall, but sales to consumers rose 24% for PCs and 21% for printers. The company's "premium" consumer segment, which includes items like its gorgeous blue metal Dragonfly laptop, rose 29%. Chromebook sales (tell me if you've heard this one before) more than doubled. HP's stock, up only 6% this year so far, gained another 6% in premarket trading on November 25.
"PCs have become essential [as what] people needed for working, for learning, for gaming, for entertaining, for communicating," HP CEO Enrique Lores noted. "And the trend that we see is for every person to have their own PC, and this is really driving significant demand."
Analyst Amit Daryanani from Evercore joked about the strong results: "Congratulations on a nice print quite literally from you guys."
The question is whether the PC trend has staying power. Wall Street seems convinced it's a permanent change, but I'm more skeptical. There's strong pent-up demand for travel, for getting off Zoom, for going back to the office and to school among the pandemic-weary public. Buying yet another laptop in 2021? I don't think so.