瑞贝卡·帕尔莎·霍普金斯是阿拉斯加州安克雷奇市KTUU电视台的助理新闻总监和《新闻一小时》节目的主持人。作为一名新闻从业者,她必须随时准备好做出一些改变和调整,以应对突发的新闻事件。但很少有哪个新闻事件会像新冠肺炎疫情这样持续“霸版”。
14年前,霍普金斯加入了NBC电视台的分支机构KTUU电视台。随着近期美国疫情的持续扩散,这家地方电视台的员工也不得不开启居家办公的模式。在这种情况下,电视台是怎样报道疫情的?带着这个问题,《财富》杂志的“疫情经济”专栏采访了霍普金斯。
为简明起见,以下采访稿有删节。
《财富》:新闻业并不是每天都有这样的日子,但在被新冠疫情“霸版”前,行业是什么样子的呢?
霍普金斯:我正在做很多特别的项目,所以最近要么是在做我自己的关于气候变化的项目;要么就是跟记者们在一起,帮他们确定采访对象,以及报道的关键点是什么。接下来就是为主持当天的新闻节目做准备,检查所有的新闻纲要(也就是关于每分钟播什么新闻的大纲),以确保稿件不出问题。我每天通常要从早上9点工作到晚上7点半。
昨天怎么样?你的生活有什么变化吗?
疫情爆发以来,我的生活出现了巨大的变化。我的新闻总监正在阿拉斯加州的边远地区报道艾迪塔罗德越野邀请赛。为了让大家走出办公室,不要在大楼里工作,我还想了一个计划。当时艾迪塔罗德越野邀请赛刚刚进行到半程(也就是3月13日左右)。然而疫情恶化的速度太快了,等到越野邀请赛结束的时候(3月22日),我们决定,除必要视频制作工作,所有记者和摄影师都不得进入电视台的大楼。
我是助理新闻总监,做出这个决定的过程虽然很艰难,但这是一个正确的决定。我一直与新闻总监通过电子邮件保持沟通。
在我看来,新闻广播是一个协作性强、需要人人都参与的工作。你是怎样制定让大家在家工作的计划的?
我经常会联系其他电视台的人,看看他们是怎么做的。记者和摄影师是最不存在难度的,由于工作性质的关系,他们早就可以远程工作了。但其他人就要难得多,比如主持人和制作人,这些人的工作都本应在电视台大楼里进行。
好消息是,我们的新闻总监已经回来了,并要求其他团队成员在家办公。天气预报团队已经开始在家工作,所有节目主持人的时间安排也都做了调整。而这周我要上夜班,主持所有的晚间新闻节目,所有其他主持人将在家里审核台本。但下周情况又变了,这些主持人将会轮流上岗。所以目前我的大部分工作还是在电视台里完成的,下周可能就会有一些变化。
下一步是要让制作人离开电视台大楼,不过这是非常困难的。制作人是处理所有信息的枢纽,新闻中的内容都由他们整合,需要用电脑做一些非常复杂的工作。所以总是要有人在制作室里掌握时间,或者实时地做出一些决定。因此让制作人在家办公着实困难。
你和你的丈夫(《安克雷奇每日新闻》的记者凯尔·霍普金斯)都是新闻行业的从业者,家里还有两个小孩,你们是如何应对这种局面的?
我父亲整个冬天都住在这里,他们本来是来滑雪的,所以疫情爆发时,我父母就已经在这里了。要说都做了些什么,首先我们知道,自己还是得工作,而且工作时间会变得更长;而两个女儿也要学习,不能让她们整天看电视,那绝对很糟糕。我母亲是一名退休教师,所以我们自然而然地把两个女儿送到了父母那里,虽然也很想她们,但还是觉得,这是个正确的选择。
在这种情况下,专注于新闻工作是一件很有挑战的事。你做这些工作时是什么感觉?
我想,由于我的孩子不在这里,所以我更容易专注,因为工作能让我忙起来,我很喜欢这种感觉。我现在感到了一种更高的使命感,因为很多人需要这些信息。我也很感谢所有观众发来的邮件和打来的电话,即便它们现在大都很偏激。
作为一个管理者,你决定用什么样的语气对待你的员工?你是如何帮助他们克服困难的?
我认为,最关键的是要非常小心,不要让自己情绪失控。眼下大家的压力都很大。要让大家明白我们所做的工作的重要性,因为对于观众来说,知识就是力量,所以你要把知识传递给观众。另外,也要关心每个人的未来。但是对观众来说我们的工作真的很重要,所以重点还是应该放在这上面。还有,要打电话给你的父母和朋友。我们的很多员工都很年轻的。
你是怎样管理自己健康的?怎样确保自己的工作状态?
我平时经常锻炼。不过最近去的那家瑜珈馆关门了,这让我很难过。我常去的健身房也关门了,这些对我来说都是很重要的地方。我刚从外面跑步回来,每天工作后,还会和丈夫一起散步很长时间。我们经常这样度过周末,早上8点起床,然后就去散步,只有我们俩。我需要阳光和空气。
你俩在家办公时,会讨论工作上的事吗?或者你们会约法三章,决定在家不谈工作?
工作日,我们养成了一个坏习惯,就是谈工作谈得太多了,尤其是谈论我们的报道和失败。而周末通常会好一些,我们会不谈新闻的问题,而是问:“你看完这本书了吗?”或者“你看到女儿们发来的搞笑短信了吗?”
阿拉斯加的疫情远远没有达到拐点,所以你为员工做了哪些应对准备,并确保他们的健康?
他们互相之间没有接触,这也是我们的目标之一,我们给大家分别分配了属于自己的车辆和器材。公司还买了很多新的笔记本电脑,这样大家就不用互相接触了。以往情况下,我们的规定是,下班后要把设备留在电视台里;而现在,我们请员工把设备带回家。
在主持晚间新闻时,独自一人在演播室的感觉怎样?
很孤单。前几天我还想过这个问题,当时还拍了张照片,因为这些年,我身边总是坐着另一个主持人迈克·罗斯,我们俩一起主持十几年了。而现在,这个一直不变的搭档却不在身边,这种感觉很奇怪。《新闻一小时》从来没有一个主持人的时候,而昨天却只有我一个人。这很奇怪。
观众有什么反应?
人们有一大堆的问题。我们现在有一名记者专门负责回答有关新冠肺炎的问题。我们快被问题淹没了。现在也有更多的人打电话过来,告诉我们“我很欣赏你们的工作。”我最近接到了一个观众的电话,他问我:“你好吗?”这让我感觉很好。(财富中文网)
译者:隋远洙
瑞贝卡·帕尔莎·霍普金斯是阿拉斯加州安克雷奇市KTUU电视台的助理新闻总监和《新闻一小时》节目的主持人。作为一名新闻从业者,她必须随时准备好做出一些改变和调整,以应对突发的新闻事件。但很少有哪个新闻事件会像新冠肺炎疫情这样持续“霸版”。
14年前,霍普金斯加入了NBC电视台的分支机构KTUU电视台。随着近期美国疫情的持续扩散,这家地方电视台的员工也不得不开启居家办公的模式。在这种情况下,电视台是怎样报道疫情的?带着这个问题,《财富》杂志的“疫情经济”专栏采访了霍普金斯。
为简明起见,以下采访稿有删节。
《财富》:新闻业并不是每天都有这样的日子,但在被新冠疫情“霸版”前,行业是什么样子的呢?
霍普金斯:我正在做很多特别的项目,所以最近要么是在做我自己的关于气候变化的项目;要么就是跟记者们在一起,帮他们确定采访对象,以及报道的关键点是什么。接下来就是为主持当天的新闻节目做准备,检查所有的新闻纲要(也就是关于每分钟播什么新闻的大纲),以确保稿件不出问题。我每天通常要从早上9点工作到晚上7点半。
昨天怎么样?你的生活有什么变化吗?
疫情爆发以来,我的生活出现了巨大的变化。我的新闻总监正在阿拉斯加州的边远地区报道艾迪塔罗德越野邀请赛。为了让大家走出办公室,不要在大楼里工作,我还想了一个计划。当时艾迪塔罗德越野邀请赛刚刚进行到半程(也就是3月13日左右)。然而疫情恶化的速度太快了,等到越野邀请赛结束的时候(3月22日),我们决定,除必要视频制作工作,所有记者和摄影师都不得进入电视台的大楼。
我是助理新闻总监,做出这个决定的过程虽然很艰难,但这是一个正确的决定。我一直与新闻总监通过电子邮件保持沟通。
在我看来,新闻广播是一个协作性强、需要人人都参与的工作。你是怎样制定让大家在家工作的计划的?
我经常会联系其他电视台的人,看看他们是怎么做的。记者和摄影师是最不存在难度的,由于工作性质的关系,他们早就可以远程工作了。但其他人就要难得多,比如主持人和制作人,这些人的工作都本应在电视台大楼里进行。
好消息是,我们的新闻总监已经回来了,并要求其他团队成员在家办公。天气预报团队已经开始在家工作,所有节目主持人的时间安排也都做了调整。而这周我要上夜班,主持所有的晚间新闻节目,所有其他主持人将在家里审核台本。但下周情况又变了,这些主持人将会轮流上岗。所以目前我的大部分工作还是在电视台里完成的,下周可能就会有一些变化。
下一步是要让制作人离开电视台大楼,不过这是非常困难的。制作人是处理所有信息的枢纽,新闻中的内容都由他们整合,需要用电脑做一些非常复杂的工作。所以总是要有人在制作室里掌握时间,或者实时地做出一些决定。因此让制作人在家办公着实困难。
你和你的丈夫(《安克雷奇每日新闻》的记者凯尔·霍普金斯)都是新闻行业的从业者,家里还有两个小孩,你们是如何应对这种局面的?
我父亲整个冬天都住在这里,他们本来是来滑雪的,所以疫情爆发时,我父母就已经在这里了。要说都做了些什么,首先我们知道,自己还是得工作,而且工作时间会变得更长;而两个女儿也要学习,不能让她们整天看电视,那绝对很糟糕。我母亲是一名退休教师,所以我们自然而然地把两个女儿送到了父母那里,虽然也很想她们,但还是觉得,这是个正确的选择。
在这种情况下,专注于新闻工作是一件很有挑战的事。你做这些工作时是什么感觉?
我想,由于我的孩子不在这里,所以我更容易专注,因为工作能让我忙起来,我很喜欢这种感觉。我现在感到了一种更高的使命感,因为很多人需要这些信息。我也很感谢所有观众发来的邮件和打来的电话,即便它们现在大都很偏激。
作为一个管理者,你决定用什么样的语气对待你的员工?你是如何帮助他们克服困难的?
我认为,最关键的是要非常小心,不要让自己情绪失控。眼下大家的压力都很大。要让大家明白我们所做的工作的重要性,因为对于观众来说,知识就是力量,所以你要把知识传递给观众。另外,也要关心每个人的未来。但是对观众来说我们的工作真的很重要,所以重点还是应该放在这上面。还有,要打电话给你的父母和朋友。我们的很多员工都很年轻的。
你是怎样管理自己健康的?怎样确保自己的工作状态?
我平时经常锻炼。不过最近去的那家瑜珈馆关门了,这让我很难过。我常去的健身房也关门了,这些对我来说都是很重要的地方。我刚从外面跑步回来,每天工作后,还会和丈夫一起散步很长时间。我们经常这样度过周末,早上8点起床,然后就去散步,只有我们俩。我需要阳光和空气。
你俩在家办公时,会讨论工作上的事吗?或者你们会约法三章,决定在家不谈工作?
工作日,我们养成了一个坏习惯,就是谈工作谈得太多了,尤其是谈论我们的报道和失败。而周末通常会好一些,我们会不谈新闻的问题,而是问:“你看完这本书了吗?”或者“你看到女儿们发来的搞笑短信了吗?”
阿拉斯加的疫情远远没有达到拐点,所以你为员工做了哪些应对准备,并确保他们的健康?
他们互相之间没有接触,这也是我们的目标之一,我们给大家分别分配了属于自己的车辆和器材。公司还买了很多新的笔记本电脑,这样大家就不用互相接触了。以往情况下,我们的规定是,下班后要把设备留在电视台里;而现在,我们请员工把设备带回家。
在主持晚间新闻时,独自一人在演播室的感觉怎样?
很孤单。前几天我还想过这个问题,当时还拍了张照片,因为这些年,我身边总是坐着另一个主持人迈克·罗斯,我们俩一起主持十几年了。而现在,这个一直不变的搭档却不在身边,这种感觉很奇怪。《新闻一小时》从来没有一个主持人的时候,而昨天却只有我一个人。这很奇怪。
观众有什么反应?
人们有一大堆的问题。我们现在有一名记者专门负责回答有关新冠肺炎的问题。我们快被问题淹没了。现在也有更多的人打电话过来,告诉我们“我很欣赏你们的工作。”我最近接到了一个观众的电话,他问我:“你好吗?”这让我感觉很好。(财富中文网)
译者:隋远洙
As the assistant news director for Anchorage’s KTUU-TV and anchor for The NewsHour, Rebecca Palsha-Hopkins always has to remain ready to change things up to react to breaking news. But few stories have taken over the news the way the coronavirus outbreak has.
Fortune spoke with Palsha-Hopkins—who joined NBC affiliate KTUU-TV 14 years ago as a reporter—about ramping up the reporting on the COVID-19 epidemic while figuring out how to send the staff members to work at home for a new series, The Coronavirus Economy.
The following Q&A has been condensed and lightly edited for clarity.
Fortune: Not that there's an average day in the news business, but what was it like before the coronavirus epidemic became the biggest story of every day?
Palsha-Hopkins: I work on a lot of special projects, so either I would start working on a project of my own—I recently did a big climate-change series—or with reporters on their stories helping them figure out Who should you interview? What's vital to the story? That would progress into getting ready to anchor for the day, and looking over all the rundowns (which outline what happens during each minute of a newscast) to make sure the scripts looked good. I usually worked [from] 9 a.m. to around 7:30 p.m.
What did yesterday look like? How has your day changed?
It's been changing dramatically since this whole thing began. My news director was [in remote areas of Alaska] on the Iditarod Trail when it started. I was coming up with a plan for how to get people out of the office and not working in the building. That was about halfway through the Iditarod (around March 13), and then it progressed even faster toward the end of the race (March 22) that no reporters and photographers should be in the building except to work video into the system.
I'm the assistant news director, so it was is this the right call kind of struggles to deal with. I was in touch with the news director over email.
I think of a news broadcast as a collaborative, everybody-there thing. How did you set up the plan to move people to working at home?
It was a lot of reaching out to people I know at other stations to see what they were doing. The reporters and photographers were the easiest people to keep out of the building because they're able to do things remotely live already. It's the other people that are much more difficult to deal with—anchors and producers. Those people are always in the building.
What's nice is that now that my news director is back, she's taken the lead of getting the other team members out of the office. The weather team is already working out of their homes. All the anchor schedules have changed. This week I'm working a night shift and will anchor all the evening newscasts and all the other anchors will work from home approving scripts. And that will change next week; the anchors will be in a rotation. So much of my job is still in the building, so we'll see next week what that means for me.
The next step is getting producers out of the building because it's very difficult. They are the funnel for taking all the information. So they put what's in the newscast. They have some computer stuff they need to do that's really complex. You have someone who is physically there keeping time and making decisions that are happening in real time. That's a difficult job to do outside of the building.
You and your husband, Anchorage Daily News reporter Kyle Hopkins, are both in the news industry. Since you have two young kids, how are you handling this?
My dad stays with us in the winter to go ski, so he and my mom had been here already when everything started ramping up. When it came to the question of what do we do, we knew we still have to work and the hours are going to get longer, and the girls still have to do some schoolwork. We can't just have them watching television all day long. That felt like an awful choice. My mom just retired as a teacher, so it was an easier choice for us to send our girls to live with my parents. We really miss them, but we both feel like we made the right choice.
Being immersed in the news right now can be challenging. What is it like working on all of this for you?
I think because my children aren't here, it's easier because work keeps me busy. I appreciate that. Now it feels like a higher calling because many people need this information. I appreciate that, and I appreciate all the emails and calls from viewers, which are extreme right now.
As you're in a management position, what kind of tone did you decide to take with your staff? How are you helping them get through this?
I think it's about being really careful about not ramping up your own emotions. These are stressful times. It's about communicating to people the importance of the work we're doing because knowledge is power for our viewers. They need all this information. So just kind of conveying to people that yes, it's stressful and yes, you should be worried about everyone's future. But really, what we're doing is so important to our viewers, so you should really focus on that. Also, call your parents. Call your friends. A lot of our staff is really young.
How are you managing your own health? What are you doing to make sure you can keep moving forward?
I exercise quite a bit. I've been really sad because my yoga studio is closed. My gym is closed. These are all places that are important to me. I've just gone back to running outside and taking long walks with my husband outside after work. That's what we do on the weekend. We get up at 8 a.m. and just kind of walk. The two of us. I need the sunshine and the air.
Do the two of you discuss your work at home? Or do you put limits on it?
During the week we have a bad habit of talking about it too much, and talking about our stories and our frustrations. On the weekends, it's better because then it moves from news to "Did you finish this book?" and "Did you see the funny text from the girls?"
Since coronavirus is still far from its peak in Alaska, how are you preparing your staff for what's to come and keeping them healthy?
They don't come into contact with each other. That's one of our goals. We assign people their own cars and their own equipment. The company bought a whole bunch of new laptops with the idea that people don't have interaction with each other. Normally we have a policy that you drop your gear off and everything stays in the building. And now it's please take it home with you.
What's it like to be in the studio on your own when you're the anchor for the evening?
It's lonely. I was thinking about this the other day. I took a picture because, in particular, I've worked with my coanchor Mike Ross for almost my whole career. I've sat beside him for 10-plus years. This constant is gone. It's strange. The NewsHour has never had just one anchor. And yesterday it was just me. It's weird.
What have you been hearing from viewers?
People just have tons of questions. We now have a reporter just devoted to answering questions about the coronavirus. We're just inundated with questions. And people are also calling more than ever and saying I appreciate your work. I had a viewer call in to ask, “Hey, how are you doing?,” and it made me feel good.