兰道尔·史蒂芬森在美国电话电报公司(AT&T)执行的庞大战略布局终于有了定论:他败了。
该电信巨头突然宣布其首席执行官将在7月1日退休,这就是最新也是最明显的证据,表明他在AT&T的策略并没有按计划执行。六个月前,AT&T还宣布史蒂芬森的任期“至少将持续到2020年。”
收回这句话吧。
去年夏天,该公司称其HBO Max流媒体服务将在去年第四季度发布,但却反复跳票,现在发布时间已经被修改为5月27日。更重要的是,史蒂芬森将AT&T转型为一家庞大的娱乐和发行公司的策略,并没有像他预想的那样打动投资者。激进投资基金Elliott Management持有AT&T约1%的股份,显然该投资者并不买账。
史蒂芬森的胆魄还是值得赞扬。他预测提供视频将成为消费者无线和有线技术最重要的应用。他在去年告诉《财富》杂志,这意味着“在某种程度上控制自己的命运非常重要,即拥有优质内容。”所以,他在2015年以670亿美元收购了DirecTV,因为DirecTV拥有大量节目的版权,2016年,他又宣布斥资1,090亿美元收购时代华纳,因为时代华纳旗下拥有HBO、华纳兄弟和特纳广播公司旗下的有线电视台CNN、TNT、TBS等。
通过更多规模较小的收购,史蒂芬森实现了他的战略愿景,但也使AT&T成为美国负债最多的非金融公司。其总债务超过2,000亿美元。穆迪下调了AT&T的债务评级,较垃圾级仅高出两级。
尽管如此,AT&T的情况依旧是可控的。真正的问题在于许多投资者对于该公司的策略并不买账。他们指出,AT&T在内容上的支出无法超过奈飞和迪士尼,在未来超高速的5G无线网络方面,又无法打败威瑞森。所以Elliott Management在去年9月大声疾呼,似乎是不可避免的。Elliott Management向史蒂芬森写了一封长达23页的信,在信中言辞激烈地抨击他对公司的管理。该基金直言不讳地抨击史蒂芬森的宏大策略存在根本性的缺陷:“AT&T至今没有就为什么需要收购时代华纳,给出一个明确的战略理由。”Elliott指出在史蒂芬森的领导下AT&T的股价跑输了大盘,之后尖锐地问道:“AT&T到底有没有合适的领导力组合?”当你提出这个问题的时候,你通常认为问题的答案是否定的。
如果投资者对Elliott的信置之不理,事情也不会到不可收拾的地步。但事与愿违。在这封信公布的当天上午,AT&T的市值在开盘后几分钟内上涨了120亿美元。
从那一刻开始,事情变得很明显:AT&T将迎来改变。AT&T在宣布史蒂芬森提前退休的同时,表示他的职位将由57岁的首席运营官约翰·斯坦基接任。斯坦基在AT&T任职35年,他将主持华纳传媒的工作直到5月1日。Elliott之前曾暗示该基金并不支持斯坦基,但其合伙人杰西·科恩在4月24日发布的一份声明中称“Elliott支持约翰·斯坦基担任AT&T下一任首席执行官。”他还表示,如果没有Elliott的批准,斯坦基不会被选中。他说:“在寻找继任者的过程中,我们一直在与公司接洽。”
随着史蒂芬森的卸任,未来的重要问题是他的那些宏大策略将何去何从。按照计划,史蒂芬森将继续担任执行董事长至年底,但斯坦基不会接任这个职位,任命董事长的权力将转移给董事会甚至Elliott。
史蒂芬森赌上职业生涯的策略是否正确仍有待证明。如果HBO Max表现出色,并且消费者纷纷选择AT&T的无线服务以访问华纳传媒的独家内容,史蒂芬森将成为英雄,而投资者会大吃一惊。到目前为止,有一个无法回避的事实就是,AT&T的股价到今天为止,一直没有恢复到2016年AT&T宣布将收购时代华纳之前的水平,而标普500指数在此期间已经上涨了30%。在2016年,AT&T的股价约为43美元,但今年2月初的股价为35美元,后来爆发的新冠疫情使公司股价下跌到30美元以下。这似乎才是史蒂芬森提前退休的根本原因。(财富中文网)
翻译:刘进龙
审校:汪皓
兰道尔·史蒂芬森在美国电话电报公司(AT&T)执行的庞大战略布局终于有了定论:他败了。
该电信巨头突然宣布其首席执行官将在7月1日退休,这就是最新也是最明显的证据,表明他在AT&T的策略并没有按计划执行。六个月前,AT&T还宣布史蒂芬森的任期“至少将持续到2020年。”
收回这句话吧。
去年夏天,该公司称其HBO Max流媒体服务将在去年第四季度发布,但却反复跳票,现在发布时间已经被修改为5月27日。更重要的是,史蒂芬森将AT&T转型为一家庞大的娱乐和发行公司的策略,并没有像他预想的那样打动投资者。激进投资基金Elliott Management持有AT&T约1%的股份,显然该投资者并不买账。
史蒂芬森的胆魄还是值得赞扬。他预测提供视频将成为消费者无线和有线技术最重要的应用。他在去年告诉《财富》杂志,这意味着“在某种程度上控制自己的命运非常重要,即拥有优质内容。”所以,他在2015年以670亿美元收购了DirecTV,因为DirecTV拥有大量节目的版权,2016年,他又宣布斥资1,090亿美元收购时代华纳,因为时代华纳旗下拥有HBO、华纳兄弟和特纳广播公司旗下的有线电视台CNN、TNT、TBS等。
通过更多规模较小的收购,史蒂芬森实现了他的战略愿景,但也使AT&T成为美国负债最多的非金融公司。其总债务超过2,000亿美元。穆迪下调了AT&T的债务评级,较垃圾级仅高出两级。
尽管如此,AT&T的情况依旧是可控的。真正的问题在于许多投资者对于该公司的策略并不买账。他们指出,AT&T在内容上的支出无法超过奈飞和迪士尼,在未来超高速的5G无线网络方面,又无法打败威瑞森。所以Elliott Management在去年9月大声疾呼,似乎是不可避免的。Elliott Management向史蒂芬森写了一封长达23页的信,在信中言辞激烈地抨击他对公司的管理。该基金直言不讳地抨击史蒂芬森的宏大策略存在根本性的缺陷:“AT&T至今没有就为什么需要收购时代华纳,给出一个明确的战略理由。”Elliott指出在史蒂芬森的领导下AT&T的股价跑输了大盘,之后尖锐地问道:“AT&T到底有没有合适的领导力组合?”当你提出这个问题的时候,你通常认为问题的答案是否定的。
如果投资者对Elliott的信置之不理,事情也不会到不可收拾的地步。但事与愿违。在这封信公布的当天上午,AT&T的市值在开盘后几分钟内上涨了120亿美元。
从那一刻开始,事情变得很明显:AT&T将迎来改变。AT&T在宣布史蒂芬森提前退休的同时,表示他的职位将由57岁的首席运营官约翰·斯坦基接任。斯坦基在AT&T任职35年,他将主持华纳传媒的工作直到5月1日。Elliott之前曾暗示该基金并不支持斯坦基,但其合伙人杰西·科恩在4月24日发布的一份声明中称“Elliott支持约翰·斯坦基担任AT&T下一任首席执行官。”他还表示,如果没有Elliott的批准,斯坦基不会被选中。他说:“在寻找继任者的过程中,我们一直在与公司接洽。”
随着史蒂芬森的卸任,未来的重要问题是他的那些宏大策略将何去何从。按照计划,史蒂芬森将继续担任执行董事长至年底,但斯坦基不会接任这个职位,任命董事长的权力将转移给董事会甚至Elliott。
史蒂芬森赌上职业生涯的策略是否正确仍有待证明。如果HBO Max表现出色,并且消费者纷纷选择AT&T的无线服务以访问华纳传媒的独家内容,史蒂芬森将成为英雄,而投资者会大吃一惊。到目前为止,有一个无法回避的事实就是,AT&T的股价到今天为止,一直没有恢复到2016年AT&T宣布将收购时代华纳之前的水平,而标普500指数在此期间已经上涨了30%。在2016年,AT&T的股价约为43美元,但今年2月初的股价为35美元,后来爆发的新冠疫情使公司股价下跌到30美元以下。这似乎才是史蒂芬森提前退休的根本原因。(财富中文网)
翻译:刘进龙
审校:汪皓
The verdict is in on Randall Stephenson’s massive strategic bet for AT&T: He has lost his case.
The surprise announcement that the telecom giant’s CEO will retire on July 1 is the latest and most dramatic example of events that have not been going as planned at AT&T. Six months ago the company announced that Stephenson would remain in his job “through at least 2020.”
Scratch that.
Last summer the company said its HBO Max streaming service would launch in last year’s fourth quarter, but it still hasn’t launched and is now scheduled to debut on May 27. Most important, Stephenson’s transformation of AT&T into an entertainment and distribution colossus has not thrilled investors as it was supposed to. One specific investor, the activist investing firm Elliott Management, which owns about 1% of AT&T, is clearly not on board.
Give Stephenson credit for boldness. He foresaw that delivering video would become the No. 1 use of wireless and wired consumer technology, which meant, he told Fortune last year, that “controlling your destiny to some degree would be really important—that is, owning premium content.” So in 2015 he bought DirecTV for $67 billion because it owned the rights to carry a great deal of programming, and in 2016 he announced a deal to buy Time Warner for $109 billion because it owned HBO, Warner Bros., and the Turner cable networks (CNN, TNT, TBS, and others).
With a few smaller acquisitions as well, Stephenson achieved his strategic vision—and made AT&T the most heavily indebted nonfinancial company in America. Total obligations exceeded $200 billion. Moody’s downgraded the company’s debt rating to two notches above junk.
Even that was manageable. The real problem was that many investors weren’t buying the strategy. They figured AT&T couldn’t outspend Netflix and Disney on content and couldn’t beat Verizon on 5G, the superfast successor to today’s wireless networks. Perhaps inevitably, Elliott Management came calling, loudly, last September. In a searing 23-page letter to Stephenson, it trashed his management of the business. His grand strategy was fundamentally flawed, the firm said bluntly: “AT&T has yet to articulate a clear strategic rationale for why AT&T needs to own Time Warner.” Elliott noted how badly AT&T stock had underperformed the market on Stephenson’s watch, then asked pointedly, “Does AT&T have the right mix of leadership at the Company?” You don’t ask a question like that unless you think the answer is no.
And even that would have been manageable if investors had shrugged off Elliott’s letter. But they didn’t. On the morning it was released, they bid up AT&T’s value by $12 billion within minutes of the opening bell.
From that moment it was clear that things would change at AT&T. In announcing Stephenson’s early departure, the company said he’ll be succeeded by COO John Stankey, 57, a 35-year AT&T man who is overseeing Warner Media until May 1. Elliott had previously signaled that it was no fan of Stankey, but partner Jesse Cohn said in a statement on April 24 that “Elliott supports John Stankey as AT&T’s next CEO.” He also made clear that Stankey probably wouldn’t have been chosen without Elliott’s approval, saying, “We have been engaged with the company throughout the search process.”
With Stephenson gone, the big question is how much of his mega-strategy will go. He is scheduled to remain executive chairman until year-end, but Stankey will not succeed him as chairman, a power shift toward the board and presumably toward Elliott.
Stephenson’s career-defining bet could yet be vindicated. If HBO Max blows the doors off and customers stampede to AT&T wireless service so they can get exclusive Warner Media content, he’ll be a hero—and investors will be very surprised. For now, the unavoidable fact is that to this day the stock has never regained its price from just before AT&T announced it would buy Time Warner in 2016, when it was around $43, though the S&P 500 is up some 30% since then; the stock was at $35 in early February before the coronavirus pushed it below $30. That looks like the fundamental reason Stephenson is leaving early.