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PayPal首席执行官:疫情让公司业务“需求井喷”|《财富》专访

Jen Wieczner
2020-05-01

舒尔曼认为,这一趋势的出现,完全是因为疫情迫使人们不得不居家隔离,不得不在线远程处理日常的生活和工作。

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今年4月初,虽然身在加州的家中,PayPal首席执行官丹·舒尔曼却身处两个抗击新冠病毒疫情的战场。一方面,他要与美国财政部密切合作,设法通过PayPal来帮助政府将经济救助贷款发放给小企业,将现金补助直接电子转账给民众。另一方面,他要带领他的全球员工应对旗下数字支付服务(PayPal以及移动应用Venmo)需求的“井喷”。舒尔曼认为,这一趋势的出现,完全是因为疫情迫使人们不得不居家隔离,不得不在线远程处理日常的生活和工作。

在接受《财富》杂志采访期间,舒尔曼具体解释了新冠病毒疫情如何不仅仅刺激在线支付的增长,还催生一些前所未见的财务行为——他认为其中的一些趋势甚至会持续到疫情消退以后。“我们不会倒退回过去那样了。”他说道,“我们不会像以前那样频繁使用现金了。”

以下是采访的内容(因篇幅和清晰度而有所删改)。

《财富》:我希望你能给我们说一下现在的情况。我们面临着前所未有的局面,很多经济部门都已经陷入停滞。我们关心的一点是,这如何影响到金融系统,美国人在如何处理他们的财务事宜。

丹·舒尔曼:新冠病毒的影响非常大,人们都不得不居家隔离,都不出门。这正在改变我们所有人的工作方式,改变我们所有人的生活方式。所以你可以看到,所有数字产品的使用都增长了。我是Verizon的董事会成员,我们看到无线服务和互联网的使用均呈现大幅增长。与此同时,人们也在以一些我们从未想象过的方式使用数字支付服务。不仅数字支付的使用有了巨大的增长,人们使用它们的方式也在发生改变。

PayPal总裁兼首席执行官丹·舒尔曼。图片来源:PATRICK T. FALLON—GETTY IMAGES

你看到的增长案例有哪些?

过去几周,注册PayPal或Venmo的新客户数量急剧增加,有的时段甚至翻倍增加。总的来看,我们发现人们出现了不同的使用模式——周末在线时间多很多。我们看到,食品杂货、电子产品、家居、园艺等垂直品类的购买量多了很多。游戏消费更是呈现爆炸式增长。

但真正让我感兴趣的是,同时也是我们从未见过的是,对有需要的人的自发捐钱活动显著增多。有的是捐给朋友,有的是捐给陌生人,通过像Venmo或者PayPal这样的点对点网络来捐。这类行为猛然增多。我们目前在推特上展开一项主题为#Venmoitforward的捐助激励活动,一旦看到有人随手做了件好事,我们就会给他们的Venmo账户存入20美元,并鼓励他们继续多做好事。我看到,人们真的在踊跃捐钱给在抗疫前线为我们的日常生活默默奉献的英雄,不管是杂货店或药店的收银员、急救人员,还是医护人员。这些捐赠的金额达到数千万美元。

有趣的是,在Venmo上,人们会用表情符号来表示他们想要花钱买什么东西。在我们的平台上,以前最热门的表情符号是比萨饼,诸如此类。而现在最流行的表情符号则是医疗口罩,使用这个表情符号的支付数量增长了375%。我们还看到,许多名人明星开始站出来向他们的粉丝伸出援手。泰勒·斯威夫特通过PayPal捐款给一些深陷经济困境的粉丝,爱莉安娜·格兰德也在这么做。我认为,这种趋势并不仅仅是刚刚显现,还呈现出爆发态势。

对比上一次危机的情况,比如10多年前的金融危机,你觉得金融科技和支付技术帮助人们的方式不一样了吗?

我想你也看到过去10年里移动领域的爆炸式发展吧。有了智能手机,就像手掌上有了一家银行支行,一切尽在你的操控之中。但仔细想想,在这样大家都居家隔离的时期,也有一些人没有银行账户——目前约有25%的美国人未被银行服务覆盖。他们可能没有银行账户。他们通常得跑到兑现支票的地方兑现,但现在不能出门。不过,他们可以直接在手机上操作,可以先给支票拍张照片,然后将照片存到像PayPal这样的平台上,又或者存入银行账户。因此,我们看到PayPal核心服务和Venmo均呈现需求井喷。很多以前没有PayPal或者Venmo账户的人,现在都需要用上这些服务了。所以,面对需求的井喷,我们正在努力让人们能够尽可能轻松地使用我们的服务。我想,如今技术的普及使用,正使得这些原来未被银行服务覆盖的人口成为数字经济的一部分。

你们一直在与财政部合作,研究PayPal如何能够帮助政府向美国民众和小企业发放经济救助金。(注:此次采访结束后,美国国税局让具备领取救助金资格的人可以选择通过直接电子转账来收款,包括转账到PayPal或者Venmo账户。)

确保那些支票落到最需要的人群手中,正是我们目前与政府一起探讨的一件事。我们有很多客户不一定有银行账户,但有PayPal或Venmo账户。我们需要确保有强大的身份验证技术,来保证那些支票落到正确的人的手中,这正是我们引以为豪的地方。

像那样与政府共事,对你们来说陌生吗?

我们其实与多个不同的政府部门共事,无论是州政府,还是世界各地的市政部门,我们跟他们一起处理人们的各种日常事务,比如缴税、退税、交停车费、交水电费等等。但当下与美国联邦政府所做的事情规模之大,前所未见。给政府做这样的事情并不容易。但如何来做,如何找到最好的办法来尽快完成这样的事情,我觉得解决这些问题的过程还是会逐渐催生出一个长期性的解决方案。对于PayPal来说,这显然不是什么赚钱的项目。这是惠民项目,是理所应当要做的事情,对于所有的数字平台来说都是如此。

我们已经有一部分客户把他们的退税直接退到我们的平台上。那些客户也将能够直接获得政府的救助支票。但这类事情大部分都不是新鲜事,它们只是规模上没有达到现在的程度而已。

过去几周,我们听到了很多负面的消息和趋势。对于你提到的“需求激增”,你觉得它会带来什么正面的影响吗?

我的确认为,数字支付的新时代正在到来,我们不会倒退回过去那样了。我们不会再频繁使用现金了。我想,未来大家都会非常注重卫生问题。我想,商店内二维码的使用正在增加,未来也将持续增加。我们越是步入数字经济,它就越普及。我们需要确保这一点能够发生,因为我确实认为数字化支付更节省时间——你不必到支票兑现处排队兑现,也不必排队支付各类账单。另外,数字化支付能大幅节省成本。有时候,兑现支票的手续费达到2%到5%,支付账单也要收取手续费。如果是通过电子方式来做这些,那些最需要省钱的人就能省下一大笔钱。因此,我希望,这会成为人们改变资金的管理转移方式的一个转折点,会成为他们从线下转向数字化的一个转折点,因为我觉得这真的能够给那些最需要的人带来很多实在的好处,也可以给我们的经济和社会带来很多实在的好处。

听起来你看到了许多有利于PayPal的商业趋势,与此同时我们也听到了许多商业界前景惨淡方面的报道。你认为PayPal是否会逆势发展呢?是否有望在大家都在苦苦应对疫情之时取得非常可观的第一季度业绩呢?

我认为,得益于当下所有的这些趋势,疫情结束之后,我们公司有机会变得比疫情开始时强大很多。但跟所有其它的公司一样,我们也受到了疫情的影响。我们的客户也是如此。我们的客户包括众多的旅行公司、票务公司和会务服务公司,所以我们也无法免受当下的一些趋势的影响。但我们非常幸运,当下也有很多帮助我们抵消这些负面影响的趋势,比如数字支付爆发、净新增活跃用户暴增。

因此,在此次危机期间,我们在做很多的事情来提供帮助。我们也说过,不会因为新冠病毒疫情而解雇任何一名员工。我认为,如果你把员工放在首位,把客户放在首位,没有人会忘记这一点,到疫情结束时,你就会处于一个非常有利的位置,因为顺境时人们会一直为你效劳。在逆境时获得过的帮助,人们会铭记于心。

我每天都会通过视频电话会见我的团队,我告诉他们一点,这是我们的时刻,这是我们挺身而出、伸出援手的时刻。(财富中文网)

译者:万志文

今年4月初,虽然身在加州的家中,PayPal首席执行官丹·舒尔曼却身处两个抗击新冠病毒疫情的战场。一方面,他要与美国财政部密切合作,设法通过PayPal来帮助政府将经济救助贷款发放给小企业,将现金补助直接电子转账给民众。另一方面,他要带领他的全球员工应对旗下数字支付服务(PayPal以及移动应用Venmo)需求的“井喷”。舒尔曼认为,这一趋势的出现,完全是因为疫情迫使人们不得不居家隔离,不得不在线远程处理日常的生活和工作。

在接受《财富》杂志采访期间,舒尔曼具体解释了新冠病毒疫情如何不仅仅刺激在线支付的增长,还催生一些前所未见的财务行为——他认为其中的一些趋势甚至会持续到疫情消退以后。“我们不会倒退回过去那样了。”他说道,“我们不会像以前那样频繁使用现金了。”

以下是采访的内容(因篇幅和清晰度而有所删改)。

《财富》:我希望你能给我们说一下现在的情况。我们面临着前所未有的局面,很多经济部门都已经陷入停滞。我们关心的一点是,这如何影响到金融系统,美国人在如何处理他们的财务事宜。

丹·舒尔曼:新冠病毒的影响非常大,人们都不得不居家隔离,都不出门。这正在改变我们所有人的工作方式,改变我们所有人的生活方式。所以你可以看到,所有数字产品的使用都增长了。我是Verizon的董事会成员,我们看到无线服务和互联网的使用均呈现大幅增长。与此同时,人们也在以一些我们从未想象过的方式使用数字支付服务。不仅数字支付的使用有了巨大的增长,人们使用它们的方式也在发生改变。

你看到的增长案例有哪些?

过去几周,注册PayPal或Venmo的新客户数量急剧增加,有的时段甚至翻倍增加。总的来看,我们发现人们出现了不同的使用模式——周末在线时间多很多。我们看到,食品杂货、电子产品、家居、园艺等垂直品类的购买量多了很多。游戏消费更是呈现爆炸式增长。

但真正让我感兴趣的是,同时也是我们从未见过的是,对有需要的人的自发捐钱活动显著增多。有的是捐给朋友,有的是捐给陌生人,通过像Venmo或者PayPal这样的点对点网络来捐。这类行为猛然增多。我们目前在推特上展开一项主题为#Venmoitforward的捐助激励活动,一旦看到有人随手做了件好事,我们就会给他们的Venmo账户存入20美元,并鼓励他们继续多做好事。我看到,人们真的在踊跃捐钱给在抗疫前线为我们的日常生活默默奉献的英雄,不管是杂货店或药店的收银员、急救人员,还是医护人员。这些捐赠的金额达到数千万美元。

有趣的是,在Venmo上,人们会用表情符号来表示他们想要花钱买什么东西。在我们的平台上,以前最热门的表情符号是比萨饼,诸如此类。而现在最流行的表情符号则是医疗口罩,使用这个表情符号的支付数量增长了375%。我们还看到,许多名人明星开始站出来向他们的粉丝伸出援手。泰勒·斯威夫特通过PayPal捐款给一些深陷经济困境的粉丝,爱莉安娜·格兰德也在这么做。我认为,这种趋势并不仅仅是刚刚显现,还呈现出爆发态势。

对比上一次危机的情况,比如10多年前的金融危机,你觉得金融科技和支付技术帮助人们的方式不一样了吗?

我想你也看到过去10年里移动领域的爆炸式发展吧。有了智能手机,就像手掌上有了一家银行支行,一切尽在你的操控之中。但仔细想想,在这样大家都居家隔离的时期,也有一些人没有银行账户——目前约有25%的美国人未被银行服务覆盖。他们可能没有银行账户。他们通常得跑到兑现支票的地方兑现,但现在不能出门。不过,他们可以直接在手机上操作,可以先给支票拍张照片,然后将照片存到像PayPal这样的平台上,又或者存入银行账户。因此,我们看到PayPal核心服务和Venmo均呈现需求井喷。很多以前没有PayPal或者Venmo账户的人,现在都需要用上这些服务了。所以,面对需求的井喷,我们正在努力让人们能够尽可能轻松地使用我们的服务。我想,如今技术的普及使用,正使得这些原来未被银行服务覆盖的人口成为数字经济的一部分。

你们一直在与财政部合作,研究PayPal如何能够帮助政府向美国民众和小企业发放经济救助金。(注:此次采访结束后,美国国税局让具备领取救助金资格的人可以选择通过直接电子转账来收款,包括转账到PayPal或者Venmo账户。)

确保那些支票落到最需要的人群手中,正是我们目前与政府一起探讨的一件事。我们有很多客户不一定有银行账户,但有PayPal或Venmo账户。我们需要确保有强大的身份验证技术,来保证那些支票落到正确的人的手中,这正是我们引以为豪的地方。

像那样与政府共事,对你们来说陌生吗?

我们其实与多个不同的政府部门共事,无论是州政府,还是世界各地的市政部门,我们跟他们一起处理人们的各种日常事务,比如缴税、退税、交停车费、交水电费等等。但当下与美国联邦政府所做的事情规模之大,前所未见。给政府做这样的事情并不容易。但如何来做,如何找到最好的办法来尽快完成这样的事情,我觉得解决这些问题的过程还是会逐渐催生出一个长期性的解决方案。对于PayPal来说,这显然不是什么赚钱的项目。这是惠民项目,是理所应当要做的事情,对于所有的数字平台来说都是如此。

我们已经有一部分客户把他们的退税直接退到我们的平台上。那些客户也将能够直接获得政府的救助支票。但这类事情大部分都不是新鲜事,它们只是规模上没有达到现在的程度而已。

过去几周,我们听到了很多负面的消息和趋势。对于你提到的“需求激增”,你觉得它会带来什么正面的影响吗?

我的确认为,数字支付的新时代正在到来,我们不会倒退回过去那样了。我们不会再频繁使用现金了。我想,未来大家都会非常注重卫生问题。我想,商店内二维码的使用正在增加,未来也将持续增加。我们越是步入数字经济,它就越普及。我们需要确保这一点能够发生,因为我确实认为数字化支付更节省时间——你不必到支票兑现处排队兑现,也不必排队支付各类账单。另外,数字化支付能大幅节省成本。有时候,兑现支票的手续费达到2%到5%,支付账单也要收取手续费。如果是通过电子方式来做这些,那些最需要省钱的人就能省下一大笔钱。因此,我希望,这会成为人们改变资金的管理转移方式的一个转折点,会成为他们从线下转向数字化的一个转折点,因为我觉得这真的能够给那些最需要的人带来很多实在的好处,也可以给我们的经济和社会带来很多实在的好处。

听起来你看到了许多有利于PayPal的商业趋势,与此同时我们也听到了许多商业界前景惨淡方面的报道。你认为PayPal是否会逆势发展呢?是否有望在大家都在苦苦应对疫情之时取得非常可观的第一季度业绩呢?

我认为,得益于当下所有的这些趋势,疫情结束之后,我们公司有机会变得比疫情开始时强大很多。但跟所有其它的公司一样,我们也受到了疫情的影响。我们的客户也是如此。我们的客户包括众多的旅行公司、票务公司和会务服务公司,所以我们也无法免受当下的一些趋势的影响。但我们非常幸运,当下也有很多帮助我们抵消这些负面影响的趋势,比如数字支付爆发、净新增活跃用户暴增。

因此,在此次危机期间,我们在做很多的事情来提供帮助。我们也说过,不会因为新冠病毒疫情而解雇任何一名员工。我认为,如果你把员工放在首位,把客户放在首位,没有人会忘记这一点,到疫情结束时,你就会处于一个非常有利的位置,因为顺境时人们会一直为你效劳。在逆境时获得过的帮助,人们会铭记于心。

我每天都会通过视频电话会见我的团队,我告诉他们一点,这是我们的时刻,这是我们挺身而出、伸出援手的时刻。(财富中文网)

译者:万志文

In early April, Dan Schulman, the CEO of PayPal, was at home in California, waging his own sort of coronavirus battle on two fronts: On the one hand, he was working closely with the Treasury Department on a way for PayPal to help distribute stimulus funds via loans to small businesses as well as direct electronic payments to individuals. On the other hand, he was guiding his global workforce through a "tremendous surge" in demand for his company's digital payment services (PayPal as well as Venmo, a mobile app), a trend Schulman attributes directly to the way the pandemic has forced people to live their lives remotely and online.

In a Q&A with Fortune, Schulman explains how the coronavirus has spurred not just increases in online payments, but new financial behavior entirely—and Schulman thinks some of those trends will persist even after the virus subsides. "We’re not going to go backwards to what was," he says. "We’re not going to be using cash nearly as much." Read on for the full interview, which has been edited for length and clarity.

Fortune: I was hoping you could set the scene a bit. We have this unprecedented situation, much of the economy has ground to a standstill. One thing we’ve been intrigued by is how that’s affecting the financial system, and how Americans are interacting with their finances.

DS: The impacts of the virus are profound, people are sheltering at home, they’re not going out. And that’s changing the way that all of us work, and the way all of us live. So you’re seeing that with increased use of all things digital. I’m on the board of Verizon, and we’re seeing a tremendous increase in the use of wireless services and the use of the Internet in general. And along with that, people are using digital payments in ways that we really never imagined before. Not only is there a tremendous increase in the use of digital payments, but the way people are using them are also changing.

What are some examples of the increases you’re seeing?

Over the last couple of weeks the number of new customers that have signed on to PayPal or Venmo has increased dramatically. I mean, in some cases doubling. And in general we’re seeing different usage patterns emerge—people are spending a lot more online on the weekend. We’re seeing a tremendous increase in shopping in verticals like groceries, electronics, home and gardening. Gaming is exploding.

But what really intrigues me, and what we’re seeing in ways that we never have seen before, is this increase in spontaneous giving to people who need the money. Sometimes from friends and sometimes from strangers, over these peer-to-peer networks like Venmo or PayPal. That has skyrocketed. And we are now doing a hashtag called #Venmoitforward, where if we see somebody doing a random act of kindness, we’re giving them $20 into their Venmo account, and we’re saying to them, do even more. What I’m seeing are people really stepping up to the everyday heroes that are out there right now—cashiers who are at grocery stores or pharmacies, first responders, nurses, doctors. These are tens of millions of dollars that are flowing in terms of giving.

One interesting thing is that on Venmo, people use emojis to signal what they’re sending money for. And it used to be that the top emojis for us are a pizza emoji, that kind of thing. The emoji that’s trending the most is the medical mask emoji—we’ve seen a 375% increase in payments using that emoji. We’re also seeing a number of different celebrities start to step in and help their fans. Taylor Swift is giving money through PayPal to her fans who most need it. Ariana Grande is doing that. And I think this is a trend that’s not just emerging, but is really exploding.

When you think of where things stood in the last crisis, so say 10 years ago, are fintech and payments technologies set up to help people in a different way now than they were back then?

Well I think you’ve seen an explosion in mobile over those last 10 years. And so when you have a smartphone, you have all of the power of a bank branch in the palm of your hands. And at the same time you’ve had an explosion in the capabilities of digital payments. And as you think about it, as we’re sheltering at home, you also have people who are unbanked—almost 25% of Americans are underserved right now. They may not have a bank account. Traditionally they would have had to go to a check-cashing checking location, and now they’re sheltering at home. But they can do that right from their mobile phone, they can take a picture of a check, deposit it onto a platform like a PayPal or a Venmo or deposit it into a bank account. So what we’re seeing is a tremendous surge, both in PayPal core and Venmo. Many populations that may not have had PayPal or Venmo [in the past] now need to avail themselves of that. And so we’re making it as easy as possible to handle the surge in demand. The use of technology now is enabling, I think, these previously underserved populations to become part of this digital economy.

You’ve been working with the Treasury Department on ways PayPal could help distribute government stimulus money to Americans as well as small businesses. [Note: after this interview, the U.S. Internal Revenue Service made it possible for people eligible for stimulus payments to elect to receive the money electronically via direct deposit, including into a PayPal or Venmo account if they choose.]

Making sure that those checks get to those populations that most need them is something that we’re working with the government on. We have a lot of customers who don’t necessarily have bank accounts, but do have accounts with PayPal or Venmo. We need to be sure that there’s strong authentication, which we pride ourselves on, to make sure that those checks are going to the right people.

How new would that be for you, in terms of working in that capacity with the government?

Well we work with the different parts of government, whether they be state governments or municipalities around the world, to do the everyday civic things that people do—pay taxes, get tax refunds, pay parking tickets, utilities, that kind of thing. But doing something at this scale with the federal government would be something unprecedented. It’s not easy to go do that for the government. How we do it, and the best way to get that done as rapidly as possible is still evolving toward what I would consider to be a long-term solution. This is clearly not a moneymaking effort on the behalf of PayPal. This is a civic effort, and the right thing to do, for all digital platforms.

A portion of our customer base has gotten their tax refunds directly onto our platform. And those that have done that will be able to also receive those disbursement checks directly as well. Most of these things are not brand new, they’re just not at the scale that is being contemplated right now.

We’re hearing a lot of bad news and negative trends over the past few weeks. But do you think, with the ‘surge in demand’ you mentioned, is there any positive effect that you see coming out of this?

I do think, as we’re seeing a new era of digital payments, that we’re not going to go backwards to what was. We’re not going to be using cash nearly as much. I think we’re all going to be aware of hygiene going forward. I think the use of QR codes in store is going to continue to increase, as we’re seeing it increase right now. And I think the more we can move into a digital economy, the more inclusive that can be. And we need to be sure that happens, because I do think digital forms of payments can be much more time-efficient—you don’t have to wait in line at a cash-checking location, you don’t have to wait in line to pay your bills. And number two, it can be done much less expensively. Sometimes it can cost 2% to 5% to cash a check, and then you’ve got to pay another fee to pay a bill. If you can do it electronically I think we can save a tremendous amount of money for those populations who most need that savings. And so I’m hopeful that this is a tipping point in the way people think about managing and moving money, from the physical into digital, because I think that can really drive a tremendous number of benefits to those who most need it, and to our economy and society.

It sounds like you’re seeing a lot of beneficial business trends for PayPal, and meanwhile we’re hearing a lot of bad stories about business. Is it possible, do you think, that PayPal will buck the trend, and potentially have a very positive first quarter of this year when we’ve been dealing with this pandemic?

I think PayPal has the opportunity, when we come out of the pandemic, to be a much stronger company than it was coming into it because of all of these trends. But like every company, we’re impacted by it. Our customers are impacted by it. We support a number of travel companies, and different ticketing companies and event companies, and so we’re not immune from some of the trends that are happening, but we’re very fortunate in that we have a number of countertrends that are happening—the explosion of digital payments, the explosion of net new active [users].

So we’re doing a number of things right now to be helpful in this time of crisis. We also said we’re not going to lay off any employees because of COVID-19. But I think if you put your employees first and you put your customers first, then nobody forgets that, and you come out of this in a really strong position, because you know, people are always there in good times for you. It’s when they’re there in more difficult times that people remember.

I meet every single day with my team on video calls like this, and one of the things I’m telling them is, this is our time. This is our time to step up, to help.

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