我们的经济从未受到如此猛烈、如此迅速的打击。即便是1929年股市大崩盘,也远远没有新冠病毒疫情引发的经济冲击来得严重。就在病毒似乎开始有所收敛之时,美国各地的感染确诊病例再次出现飙升。与此同时,在乔治·弗洛伊德事件发生后,这个国家也遭遇了大范围的社会动荡。
在美国处于水深火热,同时陷入经济、公共卫生和社会的多重危机之时,《财富》决定抓紧对企业CEO们展开调查采访,以了解企业在当下的严峻局势中是如何应对和改变的。
《财富》与德勤会计师事务所联合对CEO们进行了一项调查。从6月8日到12日,我们一共收到了222位CEO的回复。
以下是我们的发现:
需要知道的数字
• 30%的CEO称其公司营收已经恢复如常或没有出现下降。21%的CEO预计其公司营收将在2021年1月之前恢复到危机前的水平。45%的CEO则相对悲观,称预计要到2021年1月至2022年6月之间才能恢复到危机前的水平。4%称其公司在可预见的未来都不会复苏。
• 77%的CEO表示,其公司的数字化转型在这场经济危机期间明显提速。40%称增加了IT基础设施/平台方面的支出。
• 41%的CEO称,面对危机,其公司有采取暂时裁员、裁员或者降薪的应对措施。
• 35%的CEO为了应对危机而削减了高管的薪酬。
• 为了应对5月25日乔治·弗洛伊德被杀后所引发的社会动荡,62%的CEO计划调整政策。
总体情况
• 整体来看,企业已经处于复苏之中。超过半数(51%)的CEO预料其公司营收将在2021年1月前完全恢复到危机前的水平。但这场危机对各行各业造成的打击程度不尽相同,因此各家企业的复苏情况也会有差异。41%的企业对员工采取了裁员、暂时裁员或减薪的做法。另一方面,19%的企业在危机期间还扩招了人手。最有可能实现增长和复苏的,是那些能够驾驭数字转型浪潮的企业。
• CEO们不再回避种族不平等问题。进入2018年NFL(美国职业橄榄球大联盟)赛季,耐克在广告中选择了极具争议的NFL橄榄球员科林·卡佩尼克(译注:他曾在2016年的一场季前赛赛前奏国歌时单膝下跪,表达对种族歧视和警察暴行的抗议)作为代言人之一,对种族不平等问题公开表态,令商界一片愕然。但现在,这种行动以及企业内部变革可能会成为新常态:在乔治·弗洛伊德事件发生后,高达62%的CEO计划实施政策调整。CEO们透露,这些行动包括重新评估某些产品的销售,实施反种族主义培训,以及更改雇佣惯例。
更深层的发现
1. 目前大多数企业都不招人。
约有40%的CEO表示,他们的公司有采取暂时裁员、裁员或减薪的行动。这使得5月份美国失业总人数攀升到2100万。
从目前来看,许多失业的美国人可能难以找到新工作:大约60%的CEO称,其公司已停止或推迟招聘新员工。少数公司仍处于增长阶段,有19%的CEO称其公司自危机开始以来扩大了招聘规模。
为了削减成本,CEO们还采取了降低高管薪酬(35%)、减少员工福利(15%)、提供自愿退休补偿或离职补偿(11%)等措施。
2. 企业的数字化转型呈现加速之势。
最近,《财富》通过视频电话采访了Adobe CEO山塔努·纳拉延,他目前在加州的家中远程领导该软件巨头。他说,疫情出现前企业的数字化转型趋势本已在稳步加快,而现在这一趋势更是在加速发展。他的公司在当前的经济危机期间的增长充分反映了这股数字化浪潮:素以云计算业务和创意软件产品著称的Adobe上一季度取得创纪录的营收表现。
数字化转型显然正获得企业管理层更多的关注和投资。77%的CEO表示,他们公司的数字转型在危机期间明显加快。40%已经在增加IT基础设施/平台方面的支出。企业在这方面的开支仅次于工作场所安全支出,有50%的企业大幅增加了工作场所安全方面的支出。
还有一点值得一提:在接受《财富》杂志调查的CEO中,有9%表示,自疫情爆发以来,他们在并购方面的支出有所增加。这背后的启示要比数字本身重大:有的企业正在捕捉这次深度经济冲击所带来的商机。
3. 远程办公不再只是口号,而可能会成为新常态。
在危机之前,《财富》所采访CEO的公司只有13%的员工远程办公。6月这一比例则达到惊人的73%,尽管此时各州已陆续开始放松封锁。据受访CEO估计,到2021年1月该数字将下降至43%,但到2022年年初也只会下降到36%。CEO们在认真考虑让更多的员工在家办公。
包括Facebook和Twitter在内的一些公司已相继出台了允许更多员工永久在家办公的政策。其他的一些公司则在观望,比如Adobe CEO山塔努·纳拉延称,现在制定具体的政策还为时过早,但等到当前的危机结束,他们将会准许更多喜欢远程办公的人远程办公。(财富中文网)
译者:万志文
我们的经济从未受到如此猛烈、如此迅速的打击。即便是1929年股市大崩盘,也远远没有新冠病毒疫情引发的经济冲击来得严重。就在病毒似乎开始有所收敛之时,美国各地的感染确诊病例再次出现飙升。与此同时,在乔治·弗洛伊德事件发生后,这个国家也遭遇了大范围的社会动荡。
在美国处于水深火热,同时陷入经济、公共卫生和社会的多重危机之时,《财富》决定抓紧对企业CEO们展开调查采访,以了解企业在当下的严峻局势中是如何应对和改变的。
《财富》与德勤会计师事务所联合对CEO们进行了一项调查。从6月8日到12日,我们一共收到了222位CEO的回复。
以下是我们的发现:
需要知道的数字
• 30%的CEO称其公司营收已经恢复如常或没有出现下降。21%的CEO预计其公司营收将在2021年1月之前恢复到危机前的水平。45%的CEO则相对悲观,称预计要到2021年1月至2022年6月之间才能恢复到危机前的水平。4%称其公司在可预见的未来都不会复苏。
• 77%的CEO表示,其公司的数字化转型在这场经济危机期间明显提速。40%称增加了IT基础设施/平台方面的支出。
• 41%的CEO称,面对危机,其公司有采取暂时裁员、裁员或者降薪的应对措施。
• 35%的CEO为了应对危机而削减了高管的薪酬。
• 为了应对5月25日乔治·弗洛伊德被杀后所引发的社会动荡,62%的CEO计划调整政策。
总体情况
• 整体来看,企业已经处于复苏之中。超过半数(51%)的CEO预料其公司营收将在2021年1月前完全恢复到危机前的水平。但这场危机对各行各业造成的打击程度不尽相同,因此各家企业的复苏情况也会有差异。41%的企业对员工采取了裁员、暂时裁员或减薪的做法。另一方面,19%的企业在危机期间还扩招了人手。最有可能实现增长和复苏的,是那些能够驾驭数字转型浪潮的企业。
• CEO们不再回避种族不平等问题。进入2018年NFL(美国职业橄榄球大联盟)赛季,耐克在广告中选择了极具争议的NFL橄榄球员科林·卡佩尼克(译注:他曾在2016年的一场季前赛赛前奏国歌时单膝下跪,表达对种族歧视和警察暴行的抗议)作为代言人之一,对种族不平等问题公开表态,令商界一片愕然。但现在,这种行动以及企业内部变革可能会成为新常态:在乔治·弗洛伊德事件发生后,高达62%的CEO计划实施政策调整。CEO们透露,这些行动包括重新评估某些产品的销售,实施反种族主义培训,以及更改雇佣惯例。
更深层的发现
1. 目前大多数企业都不招人。
约有40%的CEO表示,他们的公司有采取暂时裁员、裁员或减薪的行动。这使得5月份美国失业总人数攀升到2100万。
从目前来看,许多失业的美国人可能难以找到新工作:大约60%的CEO称,其公司已停止或推迟招聘新员工。少数公司仍处于增长阶段,有19%的CEO称其公司自危机开始以来扩大了招聘规模。
为了削减成本,CEO们还采取了降低高管薪酬(35%)、减少员工福利(15%)、提供自愿退休补偿或离职补偿(11%)等措施。
2. 企业的数字化转型呈现加速之势。
最近,《财富》通过视频电话采访了Adobe CEO山塔努·纳拉延,他目前在加州的家中远程领导该软件巨头。他说,疫情出现前企业的数字化转型趋势本已在稳步加快,而现在这一趋势更是在加速发展。他的公司在当前的经济危机期间的增长充分反映了这股数字化浪潮:素以云计算业务和创意软件产品著称的Adobe上一季度取得创纪录的营收表现。
数字化转型显然正获得企业管理层更多的关注和投资。77%的CEO表示,他们公司的数字转型在危机期间明显加快。40%已经在增加IT基础设施/平台方面的支出。企业在这方面的开支仅次于工作场所安全支出,有50%的企业大幅增加了工作场所安全方面的支出。
还有一点值得一提:在接受《财富》杂志调查的CEO中,有9%表示,自疫情爆发以来,他们在并购方面的支出有所增加。这背后的启示要比数字本身重大:有的企业正在捕捉这次深度经济冲击所带来的商机。
3. 远程办公不再只是口号,而可能会成为新常态。
在危机之前,《财富》所采访CEO的公司只有13%的员工远程办公。6月这一比例则达到惊人的73%,尽管此时各州已陆续开始放松封锁。据受访CEO估计,到2021年1月该数字将下降至43%,但到2022年年初也只会下降到36%。CEO们在认真考虑让更多的员工在家办公。
包括Facebook和Twitter在内的一些公司已相继出台了允许更多员工永久在家办公的政策。其他的一些公司则在观望,比如Adobe CEO山塔努·纳拉延称,现在制定具体的政策还为时过早,但等到当前的危机结束,他们将会准许更多喜欢远程办公的人远程办公。(财富中文网)
译者:万志文
Our economy has never been hit so hard so fast. Even the 1929 market crash pales in comparison to the deep economic shock caused by the coronavirus. And just as the virus was appearing to wane, cases are skyrocketing across the U.S. Meanwhile, the nation is undergoing social unrest following the killing of George Floyd.
As the country faces economic, health, and social crises all at once, Fortune decided it's a pressing time to survey CEOs to find out how businesses are reacting and changing in the middle of it all.
Fortune conducted a survey of CEOs in collaboration with Deloitte. We received 222 CEO responses from June 8 to 12.*
Here's what we found.
The numbers to know
30%
• ... of CEOs say revenues have already recovered or never dropped. 21% of CEOs expect their revenues to return to pre-crisis levels between now and January 2021, while a more pessimistic 45% expect that recovery to occur between January 2021 and June 2022. And 4% say it won't recover in the foreseeable future.
77%
• ... of CEO say their company's digital transformation was significantly accelerated during the economic crisis. 40% are spending more on IT infrastructure/platforms.
41%
• ... of CEOs say their company furloughed or laid off employees or reduced employees pay in response to the crisis.
35%
• ... of CEOs reduced executive pay in response to the crisis.
62%
• ... of CEOs plan policy changes in response to the social unrest that followed the killing of George Floyd on May 25.
The big picture
• Businesses are already amid a recovery. Just over half of CEOs (51%) expect their revenues to be fully recovered by January 2021. But the crisis has been uneven and its recovery will be too. 41% of companies have laid off or furloughed workers or cut their pay. On the other hand, 19% of companies actually increased hiring during the crisis. The ones best positioned for growth and recovery are those who can ride the digital transformation wave.
• CEOs are no longer shying away from racial injustice. Heading into the 2018 NFL season, Nike shocked some of the business world when it ran its ad on Colin Kaepernick ad and made a public stand on the issue of racial injustice. But now that type of action, as well as internal changes, might be the new norm: 62% of CEOs plan policy changes in response to the events that followed the death of George Floyd. CEOs told us these actions include reevaluating sales of certain products, implementing anti-racism training, and changing hiring practices.
A few deeper takeaways
1. A majority of companies aren't hiring right now.
Around 4 in 10 CEOs say their companies have furloughed or laid off workers or cut their pay. That's helped pushed the total number of unemployed Americans to 21 million as of May.
And it's looking like many of those out-of-work Americans might struggle to find new jobs: Around 6 in 10 CEOs say their company has implemented a hiring freeze or deferred new hiring. A small minority of firms are still growing, with 19% of CEOs saying they've expanded hiring since the start of the crisis.
In an attempt to cut costs, CEOs have also turned to decreasing executive pay (35%), reducing employee benefits (15%), and offering voluntary retirement or exit packages (11%).
2. The digital transformation of business just went into overdrive.
I recently interviewed Adobe CEO Shantanu Narayen over a video call from his California home, where he's remotely running the software giant. He says that the digital transformation trends that were growing steadily before the pandemic are now rapidly undergoing implementation. His company's growth during the crisis speaks to that digital wave: Adobe, known for everything from its cloud-computing business to creativity software products, reported a record revenue for the last quarter.
The move to digital is clearly gaining more attention and investment from the C-suite. 77% of CEOs say their company's digital transformation was significantly accelerated during the crisis. 40% are already spending more on IT infrastructure/platforms. That expense was second only to workplace safety spending, which has majorly increased at 50% of companies.
One more thing: Among CEOs surveyed by Fortune, 9% say they've spent more on mergers and acquisitions since the start of the pandemic. That is a bigger deal than the number might first appear to be: Firms are seizing business opportunities caused by this deep economic shock.
3. It's no longer just a tagline. WFH might actually be the new normal.
Before the crisis, just 13% of workers were remote at firms run by the Fortune CEO community. That percentage stood at a staggering 73% in June, even after states eased their lockdowns. CEOs interviewed by Fortune estimate that number will fall to 43% by January 2021, but only to 36% by the start of 2022. CEOs are serious about allowing more of their workforce to work from home.
Some companies like Facebook and Twitter have already announced policies that allow more employees to work from home permanently. Others, like Adobe CEO Narayen, say it's too early to commit to specific policies—but once the crisis ends, they will incorporate more remote working for staff who prefer it.