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危机中的领导力:李维斯如何平稳度过2020

Andrew Marquardt
2021-03-02

发扬公司文化、坚持推己及人是李维斯公司得以平稳度过种种危机的关键所在。

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2020年可谓是多事之秋,各行各业的企业高管都不得不认真审视自己公司的运营状况。

面对新冠疫情和社会动荡的压力,管理者们对员工的健康福祉、公司多元化与包容性等问题予以了新的重视。李维斯集团(Levi Strauss & Co.)的首席执行官奇普·伯格、首席人力资源官特蕾西·莱尼表示,发扬公司文化、坚持推己及人是该公司得以平稳度过种种危机的关键所在。

“我们相信,价值观与业绩之间存在切实联系……因此,对我们而言,宣布在疫情期间将员工放在首位并非难事。我们将照顾好员工的健康和安全。”在《财富》杂志于2月24日举办的线上“职场重构峰会”(Reimagine Work Summit)上,伯格说道。

感同身受,将心比心

数月来,随着疫情影响的加深,数以百万计背负着巨大压力的美国人生活愈加困难,工作倦怠也成了人们讨论的话题之一。

伯格表示,作为企业领袖,过去一年,倾听、理解员工生活中的困难已经成为其重要工作之一。

他说:“疫情改变了我们的工作和生活,现在我们开会都是在自己家里。我认为,在这场危机之中,坚持推己及人、认真倾听(他人想法)具有十分重要的意义。”

但仅仅做到倾听还不够。莱尼表示,打造以员工健康福祉为核心的企业文化,还需要创建一个拥抱变化的环境,想员工之所想,解员工之所需。

莱尼说:“我们需要切实理解员工的需求,并提供心理健康支持或弹性休假等相应帮助,让他们能够从工作中抽身出来,给自己‘充充电’。”

立场明确,挺身而出

过去一年,美国社会的极端分裂昭然于世。

伯格表示,无论是控枪还是气候变化,李维斯都勇于为正义挺身而出。

最近,凭借在应对气候变化方面的透明做法和管理团队的不懈努力,该公司获得了气候披露项目(Climate Disclosure Project)的A等评分。

2018年,伯格宣布,该公司承诺提供100多万美元,为致力于结束枪支暴力的非营利组织和青年活动家提供支持。

“君子爱财,取之有道。”伯格说,“对我们所要参与的事务,我们会畅所欲言,力图把问题讲清楚。我本人和公司团队也把在重大问题上发声视为自己的重要责任。”

反思时刻

去年,美国公众发现,许多美国顶级企业的管理层存在多元化程度不足的问题,进一步凸显了企业内部多元化和包容性问题的严峻性。

1955年,《财富》美国500强榜单首次发布,自此以来,上榜企业的首席执行官中仅有19名黑人。而当前的美国500强企业中也只有4名黑人首席执行官。

在李维斯,伯格表示,去年爆发的疫情和蔓延全美的行动主义活动进一步凸显了不平等问题和种族不公问题。

“我们借此机会进行了反思,认真审视了自己在多元化和包容性方面所做的工作。”伯格说,“很遗憾,我们发现自己做得还远远不够。”

但伯格、莱尼均表示,本次疫情也为李维斯带来了新的机遇,由于许多工作转到线上远程进行,这家总部位于旧金山的企业在人才选拔等方面也获得了更大的自由。

莱尼说:“我很乐于总结去年学到的东西,挖掘其中蕴含的机遇,思考未来前进的方向,也很想借此机会招募更多优秀人才、进一步提升公司总部的多元化程度。”

伯格说:“我坚信,多元化组织总能交出比同质化组织更优秀的成绩单。由于许多原本无法远程进行的工作现在转到了线上,我们将可以接触、招募到更多元化的人才。”(财富中文网)

译者:梁宇

审校:夏林

2020年可谓是多事之秋,各行各业的企业高管都不得不认真审视自己公司的运营状况。

面对新冠疫情和社会动荡的压力,管理者们对员工的健康福祉、公司多元化与包容性等问题予以了新的重视。李维斯集团(Levi Strauss & Co.)的首席执行官奇普·伯格、首席人力资源官特蕾西·莱尼表示,发扬公司文化、坚持推己及人是该公司得以平稳度过种种危机的关键所在。

“我们相信,价值观与业绩之间存在切实联系……因此,对我们而言,宣布在疫情期间将员工放在首位并非难事。我们将照顾好员工的健康和安全。”在《财富》杂志于2月24日举办的线上“职场重构峰会”(Reimagine Work Summit)上,伯格说道。

感同身受,将心比心

数月来,随着疫情影响的加深,数以百万计背负着巨大压力的美国人生活愈加困难,工作倦怠也成了人们讨论的话题之一。

伯格表示,作为企业领袖,过去一年,倾听、理解员工生活中的困难已经成为其重要工作之一。

他说:“疫情改变了我们的工作和生活,现在我们开会都是在自己家里。我认为,在这场危机之中,坚持推己及人、认真倾听(他人想法)具有十分重要的意义。”

但仅仅做到倾听还不够。莱尼表示,打造以员工健康福祉为核心的企业文化,还需要创建一个拥抱变化的环境,想员工之所想,解员工之所需。

莱尼说:“我们需要切实理解员工的需求,并提供心理健康支持或弹性休假等相应帮助,让他们能够从工作中抽身出来,给自己‘充充电’。”

立场明确,挺身而出

过去一年,美国社会的极端分裂昭然于世。

伯格表示,无论是控枪还是气候变化,李维斯都勇于为正义挺身而出。

最近,凭借在应对气候变化方面的透明做法和管理团队的不懈努力,该公司获得了气候披露项目(Climate Disclosure Project)的A等评分。

2018年,伯格宣布,该公司承诺提供100多万美元,为致力于结束枪支暴力的非营利组织和青年活动家提供支持。

“君子爱财,取之有道。”伯格说,“对我们所要参与的事务,我们会畅所欲言,力图把问题讲清楚。我本人和公司团队也把在重大问题上发声视为自己的重要责任。”

反思时刻

去年,美国公众发现,许多美国顶级企业的管理层存在多元化程度不足的问题,进一步凸显了企业内部多元化和包容性问题的严峻性。

1955年,《财富》美国500强榜单首次发布,自此以来,上榜企业的首席执行官中仅有19名黑人。而当前的美国500强企业中也只有4名黑人首席执行官。

在李维斯,伯格表示,去年爆发的疫情和蔓延全美的行动主义活动进一步凸显了不平等问题和种族不公问题。

“我们借此机会进行了反思,认真审视了自己在多元化和包容性方面所做的工作。”伯格说,“很遗憾,我们发现自己做得还远远不够。”

但伯格、莱尼均表示,本次疫情也为李维斯带来了新的机遇,由于许多工作转到线上远程进行,这家总部位于旧金山的企业在人才选拔等方面也获得了更大的自由。

莱尼说:“我很乐于总结去年学到的东西,挖掘其中蕴含的机遇,思考未来前进的方向,也很想借此机会招募更多优秀人才、进一步提升公司总部的多元化程度。”

伯格说:“我坚信,多元化组织总能交出比同质化组织更优秀的成绩单。由于许多原本无法远程进行的工作现在转到了线上,我们将可以接触、招募到更多元化的人才。”(财富中文网)

译者:梁宇

审校:夏林

The last year has forced company leaders across all sectors to take a deep look into how their businesses are run.

In a year of suffering, the coronavirus pandemic and nationwide social unrest have placed a new emphasis on issues like employee health and wellness and diversity and inclusion. At Levi Strauss & Co., CEO Chip Bergh and chief human resources officer Tracy Layney say relying on the company’s culture and focusing on empathy have been key to adjusting through a year of crisis.

“We believe there's a real linkage between our values and business results… [Because] of our values, it was very easy for us to declare that we're going to put our employees front and center through this. We're going to look out for their health, their safety,” Bergh said at Fortune’s virtual Reimagine Work Summit on February 24.

A focus on empathy

Burnout has been discussed at length in recent months as millions of Americans juggle the stresses of daily life made all the more difficult in the midst of a global pandemic.

Bergh said as a leader, listening and understanding the difficulties his employees are living through has been a key factor in guiding the company over the past year.

“We're living in an environment where we're having meetings in people's bedrooms,” Bergh said. “Having a high degree of empathy and listening I think has been really, really important through this crisis.”

But it’s not just listening that has helped the company foster an environment in which employees’ health and wellness are central concerns. Layney said it’s about creating a space where employees feel their needs are heard and their feedback is met with an openness to change.

“We really need a place where we understand what [employees’] needs are, and are coming in to provide support,” Layney said, “whether that's through mental health support or structured time off in our corporate employee ranks to really let folks step back and recharge.”

Taking a stand

The past year has shone a spotlight on the stark polarization in America.

And Bergh said whether it's about gun control or climate change, Levi's is not afraid to stand up for what's right.

The company was recently awarded an A score by the Climate Disclosure Project for its transparency and management efforts in combating climate change.

In 2018, Bergh announced the company was pledging more than $1 million to support nonprofits and youth activists working to end gun violence.

“We talk about profits through principles,” Bergh said. “We've really tried to be very, very specific about the issues that we are going to weigh in on, but [to be outspoken] is who we are. And it's an important responsibility for me and the team to make sure we're weighing in on the most important issues.”

A moment of reckoning

One of those key issues is diversity and inclusion, particularly as the past year showcased the lack of diversity in leadership roles at some of the country’s biggest companies.

In the history of the Fortune 500 list—first published in 1955—there have been only 19 Black CEOs. Currently, there are only four.

At Levi’s, Bergh said the pandemic and the widespread activism of the last year brought issues of equality and racial injustice to the fore.

“For us as a company, it was a moment of reckoning because we took a really hard look at where we are from a diversity and inclusion standpoint,” Bergh said. “And when we did that, you know, the ugly truth is we aren't where we need to be.”

But both Bergh and Layney say that the pandemic has also provided the company with new opportunities, as a shift toward remote work has lifted some restrictions for the San Francisco–based company.

“I love to think about the opportunities that come out of the things we've learned in the last year and how we catapult forward into the future,” Layney said. “Finding pockets of talent that are more diverse than maybe where our headquarters are is something I think is really compelling.”

“I fundamentally believe that a diverse organization is going to outperform a homogenous one every single day,” Bergh said. “The ability to attract employees who will be in jobs that [previously] couldn't be remote…allows us to reach a more diverse population.”

财富中文网所刊载内容之知识产权为财富媒体知识产权有限公司及/或相关权利人专属所有或持有。未经许可,禁止进行转载、摘编、复制及建立镜像等任何使用。
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