在娱乐圈里,“五项全能”的艺人少之又少——而拉拉·安东尼就是其中之一。这位从布鲁克林走出来的女星最初在广播电台主持直播音乐节目,并在MTV音乐电视台担任主持,她还在《像男人一样思考》(Think Like a Man)等电影和STARZ电视台的热门电视剧《权欲》(Power)中出演角色,并与她的丈夫——NBA明星卡梅隆·安东尼一起在真人秀节目中向观众展示自己的生活(La La's Full Court Life)和婚礼(La La Full Court Marriage)。在业余时间,她还撰写了《纽约时报》(New York Times)销量第一的畅销书——《爱情剧本》(The Love Playbook)。
她的多元身份还不止于此:她还是一位企业家,创建了自己的彩妆品牌Motives;又是一位制片人,制作了备受赞誉的纪录片《泰森》(Tyson),讲述了这位“拳王”波澜壮阔的一生。
现在,她又成为了比特币(Bitcoin)的忠实拥趸者,毫不吝啬地表示出自己的狂热之情,并且坚称自己并不是受到各路亿万富翁、名人和粉丝把“炒币”当时髦的影响。她在电话采访中说:“当我第一次听说比特币时,我不明白为什么说唱歌手和体育明星都入局了。人们的思维定式会觉得,这是一场骗局、一种欺诈行为。”之后,一位来自商业界的可信赖的朋友告诉她,比特币是真正的交易,并向她介绍了由泰勒和卡梅隆·温克莱沃斯兄弟创立并运营的加密货币交易平台Gemini。她通过电子邮件联系到了泰勒·温克莱沃斯,并对Gemini平台上的人(她在那儿购买硬币)表达了高度认可——感谢他们将自己带入比特币的世界。
深深吸引着安东尼的比特币也让她的投资面临着更大的风险,但这并没有全然颠覆她一向保守的投资风格。她说:“我一直都对投资谷歌(Google)和苹果(Apple)保持谨慎。但我努力工作挣到了钱,也愿意承担更大的风险。因此,我将一部分小钱投给了比特币,而不是进行传统的低风险投资。”(她的加密货币投资组合包括以太坊和比特币。)
大约在六个月前,她开始对比特币产生兴趣,这既是由于她看到比特币的价格涨势令人咋舌,也是由于她亲眼看到,与其价格一道上涨的,还有金融圈顶层人士对比特币的青睐。安东尼说:“我沉迷于观察它的涨跌,很多公司都买了它,像埃隆·马斯克这样的人也在推特(Twitter)上谈论它。对我来说,更重要的是这些金融圈人士、而不是其他社会名流的态度。全球金融格局正在发生变化,而见证这一切是一件令人难以置信的事情。”
安东尼认为,比特币已经成为一种被广泛接受的通货,还认为它击败了地位坚如磐石的黄金,因为比特币具有更大的上升空间。她说:“它将取代传统的美元,它是新的黄金,但比黄金还要好,因为它的价格将飙到超乎想象的水平。”到目前为止,加密货币的走势都像安东尼所说的那样。她买入比特币的价格大约是15,000美元,此后,按照3月31日58,600美元的价格计算,她的资产增长了四倍。
但她也认识到,比特币的波动性很大,因此,尽管比特币给她的财务状况打了鸡血,但她并没有在比特币上押注太多。她说:“我已经将工资的2%到3%投给了加密货币。但如果我对这一行业越来越有信心,也可能会改变。但是我不会冒着把房子和车子都输光的风险。我不会把赚到的一切都投到里面。我不会盲目地陷入什么东西里无法自拔。除了建立我自己的品牌、规划自己在娱乐圈的未来,我还喜欢和可以信赖的朋友、理财人士交流,听听他们在这方面怎么说。”
那么,她认为比特币会涨多少呢?“我听说,将介于15万美元至20万美元之间。这在我听到的消息中基本是平均水平。我看得出眼下正在发生什么,比特币肯定能够涨到这个价格。”但是,比特币的价格已经创下历史新高,安东尼的投资也翻了三倍,她常被问及,是否该考虑抛售了?她回答说:“我总是问自己:‘是一直持有,还是退圈?’有人告诉我们,现在甚至还没到可以退圈的时候。现在还是继续持仓比特币和以太坊(Ethereum)的时候。当到了要抛售的时候,会有警报的。”
警报将要响起之时,会有什么样的信号呢?她说:“当价格过高,人们已经看不到继续上涨的空间时,就是警报响起的时候。那将是我开始抛售的时候。当下,我真的乐在其中。”
在采访接近尾声时,安东尼再次重申了“向影响全世界的泰勒们学习”这一慷慨论调。她说,两种文化——华尔街的加密货币大军和娱乐圈的明星将联合起来,共同维持比特币的繁荣:“说唱歌手纳斯(Nas)和士兵男孩(Soldier Boy),还有其他许多明星都在谈论它。这是一种将我们的世界联合成一个整体的方式。币圈的人希望打入我们的世界,因为是我们让这个词出圈,并推高其价格;我们也想了解他们的世界。这种相互交融在Gemini平台上尤为突出。两个世界之间相互交流彼此拥有的知识,每一天都能够让人们学到新的一课。”
安东尼喜欢研究新的领域,然后征服它。在娱乐圈,她正在努力朝“十项全能选手”的方向发展,而她对币圈的热情——和马斯克和温克莱沃斯的一样——使比特币的魅力听起来无法阻挡。但也要记住,拉拉的热情也只是让她将自己的一小部分财富投入到加密货币中。也许在这位伟大女星全新的冒险故事中,这是最重要的一课。(财富中文网)
编译:陈聪聪
在娱乐圈里,“五项全能”的艺人少之又少——而拉拉·安东尼就是其中之一。这位从布鲁克林走出来的女星最初在广播电台主持直播音乐节目,并在MTV音乐电视台担任主持,她还在《像男人一样思考》(Think Like a Man)等电影和STARZ电视台的热门电视剧《权欲》(Power)中出演角色,并与她的丈夫——NBA明星卡梅隆·安东尼一起在真人秀节目中向观众展示自己的生活(La La's Full Court Life)和婚礼(La La Full Court Marriage)。在业余时间,她还撰写了《纽约时报》(New York Times)销量第一的畅销书——《爱情剧本》(The Love Playbook)。
她的多元身份还不止于此:她还是一位企业家,创建了自己的彩妆品牌Motives;又是一位制片人,制作了备受赞誉的纪录片《泰森》(Tyson),讲述了这位“拳王”波澜壮阔的一生。
现在,她又成为了比特币(Bitcoin)的忠实拥趸者,毫不吝啬地表示出自己的狂热之情,并且坚称自己并不是受到各路亿万富翁、名人和粉丝把“炒币”当时髦的影响。她在电话采访中说:“当我第一次听说比特币时,我不明白为什么说唱歌手和体育明星都入局了。人们的思维定式会觉得,这是一场骗局、一种欺诈行为。”之后,一位来自商业界的可信赖的朋友告诉她,比特币是真正的交易,并向她介绍了由泰勒和卡梅隆·温克莱沃斯兄弟创立并运营的加密货币交易平台Gemini。她通过电子邮件联系到了泰勒·温克莱沃斯,并对Gemini平台上的人(她在那儿购买硬币)表达了高度认可——感谢他们将自己带入比特币的世界。
深深吸引着安东尼的比特币也让她的投资面临着更大的风险,但这并没有全然颠覆她一向保守的投资风格。她说:“我一直都对投资谷歌(Google)和苹果(Apple)保持谨慎。但我努力工作挣到了钱,也愿意承担更大的风险。因此,我将一部分小钱投给了比特币,而不是进行传统的低风险投资。”(她的加密货币投资组合包括以太坊和比特币。)
大约在六个月前,她开始对比特币产生兴趣,这既是由于她看到比特币的价格涨势令人咋舌,也是由于她亲眼看到,与其价格一道上涨的,还有金融圈顶层人士对比特币的青睐。安东尼说:“我沉迷于观察它的涨跌,很多公司都买了它,像埃隆·马斯克这样的人也在推特(Twitter)上谈论它。对我来说,更重要的是这些金融圈人士、而不是其他社会名流的态度。全球金融格局正在发生变化,而见证这一切是一件令人难以置信的事情。”
安东尼认为,比特币已经成为一种被广泛接受的通货,还认为它击败了地位坚如磐石的黄金,因为比特币具有更大的上升空间。她说:“它将取代传统的美元,它是新的黄金,但比黄金还要好,因为它的价格将飙到超乎想象的水平。”到目前为止,加密货币的走势都像安东尼所说的那样。她买入比特币的价格大约是15,000美元,此后,按照3月31日58,600美元的价格计算,她的资产增长了四倍。
但她也认识到,比特币的波动性很大,因此,尽管比特币给她的财务状况打了鸡血,但她并没有在比特币上押注太多。她说:“我已经将工资的2%到3%投给了加密货币。但如果我对这一行业越来越有信心,也可能会改变。但是我不会冒着把房子和车子都输光的风险。我不会把赚到的一切都投到里面。我不会盲目地陷入什么东西里无法自拔。除了建立我自己的品牌、规划自己在娱乐圈的未来,我还喜欢和可以信赖的朋友、理财人士交流,听听他们在这方面怎么说。”
那么,她认为比特币会涨多少呢?“我听说,将介于15万美元至20万美元之间。这在我听到的消息中基本是平均水平。我看得出眼下正在发生什么,比特币肯定能够涨到这个价格。”但是,比特币的价格已经创下历史新高,安东尼的投资也翻了三倍,她常被问及,是否该考虑抛售了?她回答说:“我总是问自己:‘是一直持有,还是退圈?’有人告诉我们,现在甚至还没到可以退圈的时候。现在还是继续持仓比特币和以太坊(Ethereum)的时候。当到了要抛售的时候,会有警报的。”
警报将要响起之时,会有什么样的信号呢?她说:“当价格过高,人们已经看不到继续上涨的空间时,就是警报响起的时候。那将是我开始抛售的时候。当下,我真的乐在其中。”
在采访接近尾声时,安东尼再次重申了“向影响全世界的泰勒们学习”这一慷慨论调。她说,两种文化——华尔街的加密货币大军和娱乐圈的明星将联合起来,共同维持比特币的繁荣:“说唱歌手纳斯(Nas)和士兵男孩(Soldier Boy),还有其他许多明星都在谈论它。这是一种将我们的世界联合成一个整体的方式。币圈的人希望打入我们的世界,因为是我们让这个词出圈,并推高其价格;我们也想了解他们的世界。这种相互交融在Gemini平台上尤为突出。两个世界之间相互交流彼此拥有的知识,每一天都能够让人们学到新的一课。”
安东尼喜欢研究新的领域,然后征服它。在娱乐圈,她正在努力朝“十项全能选手”的方向发展,而她对币圈的热情——和马斯克和温克莱沃斯的一样——使比特币的魅力听起来无法阻挡。但也要记住,拉拉的热情也只是让她将自己的一小部分财富投入到加密货币中。也许在这位伟大女星全新的冒险故事中,这是最重要的一课。(财富中文网)
编译:陈聪聪
La La Anthony is one of those rare entertainers who could qualify for a show biz pentathlon. The Brooklyn native started by hosting live music shows on radio and as a VJ on MTV, won movie roles ("Think Like a Man"), starred in hit cable series ("Power" on STARZ), and headlined the reality TV extravaganzas "La La Full Court Marriage," and "La La's Full Court Life," alongside her husband, NBA powerhouse Carmelo Anthony. In her spare time, she penned the New York Times number one best-seller "The Love Playbook."
She's also sunk the ball as an entrepreneur, creating her own cosmetics line for Motives, and producing the critically acclaimed documentary "Tyson" recounting the boxer's tumultuous rise and fall.
Today, this seasoned promoter absolutely loves Bitcoin, and is convinced she's not getting conned by the billionaires, celebrities and fans who've turned the signature cryptocurrency into a pop phenomenon. "When I first heard about Bitcoin, I didn't understand why the rappers and athletes were getting involved," she told me in a phone interview, en route to the set of the Showtime series "The Chi" in Chicago. "People were programmed to think it's a scam and a fraud." Then, a trusted friend from the business world advised her that Bitcoin was the real deal, and introduced her to Gemini, the crypto exchange founded and run by Tyler and Cameron Winklevoss. She's emailed with Tyler, and credits the people at Gemini––where she buys her coins––for teaching her about Bitcoin's virtues.
Bitcoin's magnetism led Anthony to add more risk without hugely disrupting her conservative investing style. "I'd always played it safe with the Googles and Apples," she says. "But I work hard for my money, and I wanted to take a little more risk. So I took some of my change to Bitcoin instead of making the traditional safe investments." (Her crypto portfolio includes Ethereum as well as Bitcoin.)
When she got interested around six months ago, part of the appeal was the sheer spectacle of its ascent, and watching its popularity in top financial circles rise in tandem with its price. "I was infatuated with watching it go up and down, and so many companies buying into it, and people like Elon Musk tweeting about it," notes Anthony. "For me, it was more about what those guys said, not the celebrities. The world was financially changing, and it was an incredible thing to watch."
Anthony sees Bitcoin becoming a widely-accepted currency, and believes that it beats that stalwart safe gold because it boasts far bigger upside. "It will take the place of the traditional dollar, and it's the new gold, but better because its price will go to a place that's unimaginable," she says. So far, the cryptocurrency is following the Anthony script. She bought her Bitcoin at roughly $15,000, and her holdings have since multiplied four-fold at the March 31 price of $58,600.
But she recognizes that Bitcoin is highly volatile, so despite the excitement it's brought to her financial life, she's not betting on it too heavily. "I've invested 2% to 3% of my net work in crypto," she says. "That could change if my confidence grows. But I'm not going to risk having my house and car taken away from me. I'm not putting in every coin I ever earned. I don't go into anything blindly. Sitting and listening about it with friends and financial people I trust is another side to who I am, apart from building my brand and future in entertainment."
So how high does she think Bitcoin will go? "I hear between $150,000 and $200,000," she says. "That's pretty much standard in what I'm hearing. I see what's happening in front our eyes, so it can definitely go there." But given Bitcoin's hit an all-time high, and you've quadrupled your investment, isn't it time to think about selling? "I always ask that question, 'Do you hold forever, or get out of there?'" she replies. "I'm told we're not even close to that place now. It's all about stacking Bitcoin and Ethereum. When it's time to unload, sirens will go off."
What will signal the sirens, and what will the signal sound like? "The alarm will ring when the price is so high that people don't see it going any higher," she says. "That's when I start selling. Meanwhile, I'm really having fun in the space."
Anthony closes by reprising the buzz of learning "from the Tylers of the world." Two cultures are to combining sustain the boom in Bitcoin, she says, Wall Street's crypto contingent, and the titans of entertainment. "The rappers Nas and Soldier Boy are talking about it, and as are many other celebrities," she says. "This is a way to merge our worlds together. The crypto people want to be in our world, because we get the word out and drive up the price, and we want knowledge about their world. That works on the Gemini side. It's all about communication between the two worlds, and every day is a new lesson."
Anthony a charmer who relishes studying new worlds, then conquering them. In entertainment, she's working towards decathlon status, and her enthusiasm, like that of the Musks and Winklevosses, makes Bitcoin sound irresistible. But keep in mind that La La's passion has enticed her to put only a sliver of her wealth in cryptocurrencies. Maybe that's the overriding lesson from this great diva's new adventure.