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面向全球门店,麦当劳推出全新反歧视、反骚扰标准

Beth Kowitt
2021-04-19

由于员工被指控在餐厅中存在性骚扰行为,麦当劳近来遭到了外界的猛烈抨击。

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2021年4月9日,麦当劳员工在麦当劳门店外举行抗议活动。图片来源:Frederic J. Brown—AFP/Getty Images

4月14日(周三),麦当劳宣布在全球推出全新标准,旨在防止餐厅内出现骚扰、歧视、报复和暴力行为。

麦当劳表示,将从2022年1月开始在餐厅评估工作中使用新标准,并在遍布全球100多个国家的3.9万家自营和特许经营餐厅中强制执行。麦当劳首席执行官克里斯·坎普钦斯基(Chris Kempczinski)在发给公司员工的信中表示,制定相关标准的目的是“强化安全与包容文化”。

“我们必须全力保护麦当劳员工及顾客的利益,在这方面没有讨价还价的余地,”坎普钦斯基在信中说,“在自营餐厅或特许经营餐厅的表现未达预期时,我们必须制定一个能够即时解决相关问题的制度。”他还指出,据公司所知,制定此种标准“在行业内尚属首次”。

新制定的标准将包括反报复、骚扰与暴力行为的政策与培训;员工、管理人员年度调查;投诉与关切事项报告流程等内容。

由于员工被指控在餐厅中存在性骚扰行为,麦当劳近来遭到了外界的猛烈抨击。在美国公民自由联盟(ACLU)及Time’s Up 司法辩护基金(Time’s Up Legal Defense Fund)等团体向原告提供法律支持之后,该事件更是持续发酵,热度与日俱增。

今年2月,坎普钦斯基在一份公开备忘录中称公司正在制定一套全新的全球品牌标准。此前,哥伦比亚广播公司(CBS)在一份报告中详细介绍了数名麦当劳女性员工的指控,后者称自己遭到了男性同事的性骚扰。坎普钦斯基在备忘录中表示,“任何一间麦当劳餐厅都绝不容忍性骚扰行为的存在”,公司将对“所有指控进行全面调查”。

自2019年11月接替史蒂夫·伊斯特布鲁克(Steve Easterbrook)成为麦当劳首席执行官后,坎普钦斯基一直将强化公司价值观作为自己的工作重点之一。伊斯特布鲁克因向一名员工发送色情短信而遭到解雇,后来麦当劳对他发起了诉讼,并指称,有证据表明,伊斯特布鲁克在离职前一年曾与三名员工发生性关系,还“故意欺骗麦当劳的调查人员”,麦当劳以此为由,要求后者退回补偿金。伊斯特布鲁克的代理律师称相关指控“毫无依据”且“具有误导性”。

除此之外,麦当劳还面临着部分黑人特许经营商的种族歧视指控。对此,麦当劳持有异议,称相关指控没有法律依据,并试图说服法院予以驳回。

为改变公司文化,坎普钦斯基聘用了新的全球人力资源主管和全球多元化、公平与包容性主管,并设立了首席全球影响官一职。今年2月,麦当劳公布了其员工结构,并表示将把高管的部分奖金与多元化目标的实现情况挂钩。(财富中文网)

译者:梁宇

审校:夏林

4月14日(周三),麦当劳宣布在全球推出全新标准,旨在防止餐厅内出现骚扰、歧视、报复和暴力行为。

麦当劳表示,将从2022年1月开始在餐厅评估工作中使用新标准,并在遍布全球100多个国家的3.9万家自营和特许经营餐厅中强制执行。麦当劳首席执行官克里斯·坎普钦斯基(Chris Kempczinski)在发给公司员工的信中表示,制定相关标准的目的是“强化安全与包容文化”。

“我们必须全力保护麦当劳员工及顾客的利益,在这方面没有讨价还价的余地,”坎普钦斯基在信中说,“在自营餐厅或特许经营餐厅的表现未达预期时,我们必须制定一个能够即时解决相关问题的制度。”他还指出,据公司所知,制定此种标准“在行业内尚属首次”。

新制定的标准将包括反报复、骚扰与暴力行为的政策与培训;员工、管理人员年度调查;投诉与关切事项报告流程等内容。

由于员工被指控在餐厅中存在性骚扰行为,麦当劳近来遭到了外界的猛烈抨击。在美国公民自由联盟(ACLU)及Time’s Up 司法辩护基金(Time’s Up Legal Defense Fund)等团体向原告提供法律支持之后,该事件更是持续发酵,热度与日俱增。

今年2月,坎普钦斯基在一份公开备忘录中称公司正在制定一套全新的全球品牌标准。此前,哥伦比亚广播公司(CBS)在一份报告中详细介绍了数名麦当劳女性员工的指控,后者称自己遭到了男性同事的性骚扰。坎普钦斯基在备忘录中表示,“任何一间麦当劳餐厅都绝不容忍性骚扰行为的存在”,公司将对“所有指控进行全面调查”。

自2019年11月接替史蒂夫·伊斯特布鲁克(Steve Easterbrook)成为麦当劳首席执行官后,坎普钦斯基一直将强化公司价值观作为自己的工作重点之一。伊斯特布鲁克因向一名员工发送色情短信而遭到解雇,后来麦当劳对他发起了诉讼,并指称,有证据表明,伊斯特布鲁克在离职前一年曾与三名员工发生性关系,还“故意欺骗麦当劳的调查人员”,麦当劳以此为由,要求后者退回补偿金。伊斯特布鲁克的代理律师称相关指控“毫无依据”且“具有误导性”。

除此之外,麦当劳还面临着部分黑人特许经营商的种族歧视指控。对此,麦当劳持有异议,称相关指控没有法律依据,并试图说服法院予以驳回。

为改变公司文化,坎普钦斯基聘用了新的全球人力资源主管和全球多元化、公平与包容性主管,并设立了首席全球影响官一职。今年2月,麦当劳公布了其员工结构,并表示将把高管的部分奖金与多元化目标的实现情况挂钩。(财富中文网)

译者:梁宇

审校:夏林

McDonald’s on Wednesday announced the rollout of new global standards focused on preventing harassment, discrimination, retaliation, and violence in its restaurants.

McDonald’s said all of its 39,000 restaurants—both company-owned and franchised—in more than 100 countries will be required to follow the standards, which, CEO Chris Kempczinski said in a company message, are designed to “reinforce a culture of safety and inclusion.” McDonald’s said it will start using the standards in its evaluation process of restaurants starting in January 2022.

“There can be no shortcuts when it comes to protecting all of the people who work under the Arches, as well as customers,” Kempczinski said in the message. “When we or our franchisees fall short, we must all have a system in place to address those shortfalls immediately.” Kempczinski also noted that, to the company’s knowledge, the standards are a “first for our industry.”

The new standards will include retaliation, harassment, and anti-violence policies and trainings; annual crew and manager surveys; and a process for reporting complaints and concerns.

McDonald’s has been under fire for allegations of sexual harassment of workers in its restaurants, which have become a growing and more high-profile issue as groups such as the ACLU and Time’s Up Legal Defense Fund have provided legal support to plaintiffs.

In February, Kempczinski said in a public memo that the company was working on the new set of global brand standards after a CBS report detailed several claims by female employees of sexual harassment by their male coworkers at McDonald’s restaurants. In the memo, Kempczinski said sexual harassment has “no place in any McDonald’s restaurant” and that the company will ensure that “every allegation is fully and thoroughly investigated.”

Kempczinski has made reinforcing the company’s values one of his priorities since taking over as CEO in November 2019 after his predecessor, Steve Easterbrook, was fired for sexting with an employee. The company has since sued Easterbrook to claw back his compensation, alleging that it has found evidence that Easterbrook had sexual relationships with three employees in the year before his exit and was “knowingly untruthful with McDonald’s investigators.” Easterbrook’s lawyers have called the suit “meritless” and “misleading.”

The company is also facing several lawsuits from Black franchisees who have accused McDonald’s of racial discrimination. The company has disputed the allegations, calling the suits without merit, and has sought to have them dismissed.

As part of his efforts to change company culture, Kempczinski has hired a new global head of HR and a new global diversity, equity, and inclusion officer. He has also created the role of chief global impact officer. In February, the company released its demographic makeup and said that it would tie a piece of executives’ bonuses to hitting diversity targets.

财富中文网所刊载内容之知识产权为财富媒体知识产权有限公司及/或相关权利人专属所有或持有。未经许可,禁止进行转载、摘编、复制及建立镜像等任何使用。
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