2018年,Facebook的资深高管安德鲁·博斯沃思因为在一份事后泄露给Buzzfeed News的内部备忘录中发表了一些不明智的言论而上了头条新闻。在这份备忘录中,他为老板马克·扎克伯格所倡导的“Facebook要不惜一切代价来推动增长”的管理风格进行了一番辩护。
博斯沃思写道:“也许它将某人暴露在坏人面前,并最终让其失去生命。”他似乎不愿意深究Facebook将人们在线联系起来这一使命的黑暗面。“也许有人死于一场利用我们的工具协调的恐怖袭击。”
他说,Facebook促成的好联系远远超过坏联系。
9月22日,博斯沃思被任命为Facebook的首席技术官。他将接替现任首席技术官迈克·施罗普夫。9月20日,就在《华尔街日报》刊发一系列爆炸性文章仅仅几天后——这些文章生动描绘了该公司不顾一切追求增长,一贯寻求将麻烦最小化的形象——施罗普夫告诉Facebook,他打算在2022年辞职。
这项新首席技术官任命意味着,扎克伯格安排了一名忠诚的士兵来监管该公司庞大的社交网络。这个以数字驱动的网络支撑着一项利润丰厚的在线广告业务。博斯沃思还将助力Facebook建立消费硬件业务、向虚拟现实领域扩张,并改进人工智能。想必他也会在打击虚假信息和有害帖子方面发挥关键作用。
至于2018年的爆炸性言论,博斯沃思在它们公开后迅速地予以否认。他说自己从来不认同这些言辞,“就像我在内部备忘录中撰写的许多其他文章一样,发表这个帖子只是想挑明一些我认为值得公司上下深入讨论的问题。”
无论如何,博斯沃思的风格与施罗普夫形成了鲜明的对比。众所周知,在接受媒体采访时,施罗普夫经常情绪激动地表达他对Facebook上的错误信息和有害内容的失望之情。他还谈到技术部门在创建能够跟上,并自动删除Facebook上大量攻击性帖子的人工智能时所遭遇的种种困境。
2019年,施罗普夫告诉《财富》杂志,对Facebook的批评是“有根据的”;他经常让新员工浏览那些批评公司的新闻报道,以帮助他们理解在这家公司工作背负着帮助其自我整治的“巨大责任”。
2006年加入Facebook之前,博斯沃思曾经在微软(Microsoft)担任软件设计工程师。加入这家社交巨擘意味着他与扎克伯格重聚,后者在哈佛大学(Harvard University)求学期间曾经上过博斯沃思担任助教的一门人工智能课程。
履新Facebook后,博斯沃思最初的职责之一是帮助公司创建其核心服务——新闻动态(News Feed)。他还参与领导Facebook的聊天群、站内通信和视频通话部门,一度担任该公司广告运营和业务平台的副总裁。
自2017年以来,博斯沃思一直领导Facebook的虚拟现实(VR)部门,负责研发Oculus虚拟现实头盔、Portal视频会议设备,并与雷朋公司(Ray-Ban)合作开发新型智能眼镜。他最近在一个播客中表示,人们使用眼镜拍照将在未来十年成为司空见惯的现象。这番言论表明,Facebook高层极其看重联网眼镜在未来的市场机遇。
博斯沃思目前的部分工作还包括开发增强现实技术(AR),也就是利用智能手机摄像头或特殊头盔和眼镜将数字图像叠加在现实世界中。扎克伯格认为,虚拟现实、增强现实和其他尚未开发的技术对Facebook开发所谓元宇宙(metaverse)的计划至关重要。元宇宙是一个颇具未来主义色彩的概念,意指一个完全数字化的领域。在这样一个领域中,人们可以过上虚拟生活。
拜尼尔·斯蒂芬森的著作《雪崩》(Snow Crash)等科幻小说和最近一些视频游戏所赐,元宇宙的概念已经广为普及。扎克伯格的元宇宙野心将超越电子游戏,他谋求创造一个平行现实,让人们在一个带有Facebook品牌标识的虚拟世界中联系、聊天和生活。
扎克伯格在宣布管理层变动的博文中说:“这项任命就是为了给我们打造元宇宙的事业打下根基。有了博兹掌舵,我对这项工作的未来感到兴奋。”博兹是博斯沃思的绰号。(财富中文网)
译者:任文科
2018年,Facebook的资深高管安德鲁·博斯沃思因为在一份事后泄露给Buzzfeed News的内部备忘录中发表了一些不明智的言论而上了头条新闻。在这份备忘录中,他为老板马克·扎克伯格所倡导的“Facebook要不惜一切代价来推动增长”的管理风格进行了一番辩护。
博斯沃思写道:“也许它将某人暴露在坏人面前,并最终让其失去生命。”他似乎不愿意深究Facebook将人们在线联系起来这一使命的黑暗面。“也许有人死于一场利用我们的工具协调的恐怖袭击。”
他说,Facebook促成的好联系远远超过坏联系。
9月22日,博斯沃思被任命为Facebook的首席技术官。他将接替现任首席技术官迈克·施罗普夫。9月20日,就在《华尔街日报》刊发一系列爆炸性文章仅仅几天后——这些文章生动描绘了该公司不顾一切追求增长,一贯寻求将麻烦最小化的形象——施罗普夫告诉Facebook,他打算在2022年辞职。
这项新首席技术官任命意味着,扎克伯格安排了一名忠诚的士兵来监管该公司庞大的社交网络。这个以数字驱动的网络支撑着一项利润丰厚的在线广告业务。博斯沃思还将助力Facebook建立消费硬件业务、向虚拟现实领域扩张,并改进人工智能。想必他也会在打击虚假信息和有害帖子方面发挥关键作用。
至于2018年的爆炸性言论,博斯沃思在它们公开后迅速地予以否认。他说自己从来不认同这些言辞,“就像我在内部备忘录中撰写的许多其他文章一样,发表这个帖子只是想挑明一些我认为值得公司上下深入讨论的问题。”
无论如何,博斯沃思的风格与施罗普夫形成了鲜明的对比。众所周知,在接受媒体采访时,施罗普夫经常情绪激动地表达他对Facebook上的错误信息和有害内容的失望之情。他还谈到技术部门在创建能够跟上,并自动删除Facebook上大量攻击性帖子的人工智能时所遭遇的种种困境。
2019年,施罗普夫告诉《财富》杂志,对Facebook的批评是“有根据的”;他经常让新员工浏览那些批评公司的新闻报道,以帮助他们理解在这家公司工作背负着帮助其自我整治的“巨大责任”。
2006年加入Facebook之前,博斯沃思曾经在微软(Microsoft)担任软件设计工程师。加入这家社交巨擘意味着他与扎克伯格重聚,后者在哈佛大学(Harvard University)求学期间曾经上过博斯沃思担任助教的一门人工智能课程。
履新Facebook后,博斯沃思最初的职责之一是帮助公司创建其核心服务——新闻动态(News Feed)。他还参与领导Facebook的聊天群、站内通信和视频通话部门,一度担任该公司广告运营和业务平台的副总裁。
自2017年以来,博斯沃思一直领导Facebook的虚拟现实(VR)部门,负责研发Oculus虚拟现实头盔、Portal视频会议设备,并与雷朋公司(Ray-Ban)合作开发新型智能眼镜。他最近在一个播客中表示,人们使用眼镜拍照将在未来十年成为司空见惯的现象。这番言论表明,Facebook高层极其看重联网眼镜在未来的市场机遇。
博斯沃思目前的部分工作还包括开发增强现实技术(AR),也就是利用智能手机摄像头或特殊头盔和眼镜将数字图像叠加在现实世界中。扎克伯格认为,虚拟现实、增强现实和其他尚未开发的技术对Facebook开发所谓元宇宙(metaverse)的计划至关重要。元宇宙是一个颇具未来主义色彩的概念,意指一个完全数字化的领域。在这样一个领域中,人们可以过上虚拟生活。
拜尼尔·斯蒂芬森的著作《雪崩》(Snow Crash)等科幻小说和最近一些视频游戏所赐,元宇宙的概念已经广为普及。扎克伯格的元宇宙野心将超越电子游戏,他谋求创造一个平行现实,让人们在一个带有Facebook品牌标识的虚拟世界中联系、聊天和生活。
扎克伯格在宣布管理层变动的博文中说:“这项任命就是为了给我们打造元宇宙的事业打下根基。有了博兹掌舵,我对这项工作的未来感到兴奋。”博兹是博斯沃思的绰号。(财富中文网)
译者:任文科
Andrew Bosworth, the veteran Facebook executive, found himself in the headlines in 2018 over some impolitic statements he made in an internal memo leaked to Buzzfeed News. In it, he defended Facebook’s growth-at-all costs management style championed by his boss, Mark Zuckerberg.
"Maybe it costs someone a life by exposing someone to bullies," Bosworth wrote, dismissing the dark side of Facebook's mission to connect people online. "Maybe someone dies in a terrorist attack coordinated on our tools.”
The good connections that Facebook enables, he said, far outweighs the bad.
On September 22, Bosworth was anointed Facebook's chief technology officer. He'll replace current CTO Mike Schroepfer, who told Facebook on September 20 of his plans to resign in 2022, just days after The Wall Street Journal published an explosive series of articles painting a picture of a company that consistently minimizes its troubles in pursuit of growth.
With Bosworth becoming CTO, Zuckerberg has installed a loyal soldier to oversee his company's huge data-driven social network that powers a lucrative online ad business. Bosworth will also play a key role in Facebook's attempts to build a consumer hardware business, expand into virtual reality, improve artificial intelligence, and, presumably, combat misinformation and toxic posts.
As for the explosive comments in 2018, Bosworth disowned them after they became public. He said he never agreed with them and that “The purpose of this post, like many others I have written internally, was to bring to the surface issues I felt deserved more discussion with the broader company."
Whatever, the case, Bosworth's style is in sharp contrast to Schroepfer's, who was known to give emotional media interviews expressing dismay over misinformation and toxic content on Facebook. He also discussed the struggle to create A.I. that could keep up and automatically remove the deluge of offensive posts on Facebook.
In 2019, Schroepfer told Fortune that criticism against Facebook was “warranted” and that he regularly shows new recruits critical news articles to help them understand the “huge responsibility” in working at the company and helping clean it up.
Bosworth joined Facebook in 2006 after working at Microsoft as a software design engineer. In joining Facebook, he reunited with Zuckerberg, who had taken a class in A.I. that Bosworth taught at Harvard University as a teaching assistant.
One of Bosworth's first roles at Facebook was to help create the company's core News Feed service. He's also helped to lead Facebook's groups, messenger, and video calling units, and was once vice president of the company's ad operations and business platform.
Since 2017, Bosworth has led Facebook's virtual reality unit, which works on Oculus virtual reality headsets, the Portal video conferencing device, and new smart glasses, developed in partnership with Ray-Ban. He recently said in a podcast that the ability for people to take photos using glasses will become ubiquitous in the next decade, underscoring the market opportunity Facebook executives foresee for Internet-connected eyewear in the future.
Part of Bosworth’s current work also involves developing augmented reality technology, in which digital imagery is overlayed on the real-world using smartphone cameras or special headsets and glasses. Zuckerberg believes that VR, AR, and other yet-to-be developed technologies will be crucial for Facebook’s plans to develop a so-called metaverse, a futuristic concept involving a completely digital realm in which people can live virtual lives.
The metaverse idea has been popularized in science fiction novels like Neal Stephenson’s Snow Crash and some recent video games. Zuckerberg’s metaverse plans would go beyond video games, creating a parallel reality for people to connect, chat, and live in a virtual world that carries Facebook's branding.
“This is all foundational to our broader efforts helping to build the metaverse, and I’m excited about the future of this work under Boz’s leadership,” Zuckerberg said in his blog post announcing the management change, using Bosworth's nickname.