如果未来有一部描述重返办公室战场的超级英雄大片,那么反派和英雄应该泾渭分明:穿着紫色斗篷的CEO,命令员工重回办公室,而穿着红色斗篷的CEO,则允许员工一直居家办公。
至少,偏好远程办公的87%的上班族会这样认为。在疫情期间,雇主向白领员工夸下海口,允许员工无限期居家办公,提供健康假期,并承诺创造更多元化和更公平的办公场所。甚至有些公司给员工提供居家办公津贴和网费补贴。在上班族眼中,这些福利变成了标配,如果公司达不到他们的预期,他们马上就会加入大辞职浪潮。
两年来,在紧缩的劳动力市场中,每一位上班族有1.7个职位空缺可供选择,公司面临招聘难题,因此上班族占据了上风。员工都希望后疫情时代的职场会有所不同和改善。但今年,事实证明这种希望是基于一些脆弱的承诺,至少在某些公司是这样。
天平开始向老板倾斜,许多老板批评远程办公影响了公司利润。在经历过一位猎头所说的“做好人的疲惫”之后,埃隆·马斯克和马克·扎克伯格等CEO开始取消员工们念念不忘的福利,此举让员工感到意外。美国劳动节成为一个转折点,苹果(Apple)和Peloton等公司要求员工重回办公室办公:现场办公的员工数量达到疫情爆发以来的最高水平。各种福利逐步被取消;例如赛富时(Salesforce)上周宣布,将取消在疫情期间提供的每个月一次的健康假期。
组织心理学家托马斯·查莫罗-普雷姆兹克表示,经济衰退近在眼前,因此一些公司的政策将“不再以员工为中心”,这并不令人意外。他对《财富》杂志表示:“如果竞争对手提供更多自由和灵活性,这种做法可能是错误的。”
但依旧有许多CEO支持不同的工作模式,就像是电影中的超级英雄们。比如Airbnb的布莱恩·切斯基或Yelpp的杰罗米·斯托普尔曼均执行了远程办公政策,并承诺不会修改政策,他们认为该政策更有利于公司的文化和员工的工作效率。
经过充满变化的两年多时间,后疫情时期的CEO文化已经出现了分歧,有些CEO正在取消福利,而有些CEO却在继续增加福利。你愿意为什么样的老板工作?
像马克·扎克伯格一样关注公司利润
7月,扎克伯格在一份备忘录中警告员工,他将“施加压力”,清理绩效不佳的员工。
扎克伯格表示:“现实情况是,可能有许多人不适合留在这家公司。我希望,通过提高预期和制定更激进的目标,稍微施加一些压力,有些人可能认为这家公司并不适合他们,我能接受大家自己的选择。”
这成为今年许多CEO的口头禅。面对笼罩在头上的经济衰退阴影,许多CEO为了尽快恢复正常运营,取消了许多疫情期间的政策。6月,特斯拉(Tesla)CEO埃隆·马斯克发布了一份“冷冰冰的”最后通牒,要求员工每周至少在办公室办公40个小时。马斯克写道:“不到办公室的员工,将被认定为已经辞职。”马斯克现在会收到每周缺勤报告。
上个月,为了应对通胀,贝莱德(BlackRock)CEO拉里·芬克要求员工每周在办公室办公三天,并表示公司将“在恢复现场办公的问题上采取更强硬的立场”。
要求员工必须重回办公室,只是CEO们尝试恢复旧办公模式的途径之一。精神健康数字平台Headspace Health调查发现,大部分员工(71%)表示,在疫情爆发之后,公司更加重视他们的精神健康。但今年这个比例只有四分之一。
在2020年,为了反对系统性和社会性种族歧视,许多公司作出许多承诺,加大了推动多元化、包容和公平的力度。但这些工作几乎毫无进展,主要是由于公司无法执行支持更多元化办公场所的DEI结构。软件公司Culture Amp的2022年报告发现,只有34%的公司拥有足够多的资源支持DEI倡议,只有49%的公司制定了战略性多元化计划。
像布莱恩·切斯基一样关注人才
有些CEO希望恢复到旧经营模式,但有人却着眼于未来。经过所谓的“公司史上效率最高的两年”之后,Airbnb CEO布莱恩·切斯基在5月将居家办公作为一项永久政策。他今年还发布了其他福利,例如统一薪酬等级标准,员工的薪酬水平将基于所从事的岗位,而不是地点,并且员工可以在170多个国家在每个地方工作不超过三个月。
Future Forum执行主管布莱恩·艾略特告诉《财富》杂志:“布莱恩的收获与Slack的着眼点一样,那就是人才。现在公司之间的竞争关键在于吸引和留住优秀人才的能力,使他们能够专注于实现公司的目标。而灵活性是一个重要工具。”
Future Forum的季度Pulse调查发现,灵活性是促使人们跳槽的最主要原因之一,仅次于薪酬。艾略特认为切斯基是一个很好的例子,他采取了数字优先的策略,允许员工远程办公,同时会定期安排集会的时间。
杰罗米·斯托普尔曼也是如此。他认为混合办公是“地狱”,于是今年他正式执行了完全远程办公政策。Spotify执行“远程办公”计划一年后,首席人力资源官卡特里娜·伯格告诉《财富》杂志,该政策减少了人才流失,增加了公司的多元化。
艾略特表示:“更灵活的公司不仅能吸引和留住优秀人才,其表现可能优于竞争对手。”
关键是信任和透明
现在已经出现的CEO文化分歧并不是非黑即白。如果你不认同老板的做法,你很容易将要求你重回办公室的老板描绘成反派。
查莫罗-普雷姆兹克表示,老板对待人才的方式不同,并不意味着他们是错误的。他解释称:“每家公司有不同的文化,并不是只有一种成功的文化。重要的是公司对其文化主张要坦诚,使有选择的员工可以做出最好的选择。”他将公司文化与国家文化进行对比:“丹麦和美国都很成功,但丹麦人并不想成为美国人,反之亦然。”
Future Forum发现,认为公司领导者不透明的上班族,表示自己一定会离职的可能性高3.4倍。艾略特表示,CEO们面临的风险是“缺乏灵活性和透明度,导致至少有其他选择的员工会另寻出路。”
Spotify的伯格对《财富》杂志表示,严格的现场办公规定意味着雇主与员工之间缺乏信任,这可能表明公司文化存在缺陷。 “如果你决定信任员工,而且你用很长时间才网罗到优秀人才,你希望给他们好的待遇,他们也愿意一直支持你,那么在哪里办公并不重要。”
但远程办公之争可能只是一个巨大的误解 —— 它并不是权力之争,而是代表了人们对疫情之后最适合公司和员工的发展模式的不同观点。艾略特表示,CEO们必须决定打算坚持旧经营模式,还是着眼于未来:是按照2010年代的方式重建职场,还是接受我们在过去两年执行的更灵活的办公模式。
最后,远程办公之争并不是要将CEO分出好坏,而是希望公司高管们能够推广一种基于信任和透明的工作文化。(财富中文网)
翻译:刘进龙
审校:汪皓
如果未来有一部描述重返办公室战场的超级英雄大片,那么反派和英雄应该泾渭分明:穿着紫色斗篷的CEO,命令员工重回办公室,而穿着红色斗篷的CEO,则允许员工一直居家办公。
至少,偏好远程办公的87%的上班族会这样认为。在疫情期间,雇主向白领员工夸下海口,允许员工无限期居家办公,提供健康假期,并承诺创造更多元化和更公平的办公场所。甚至有些公司给员工提供居家办公津贴和网费补贴。在上班族眼中,这些福利变成了标配,如果公司达不到他们的预期,他们马上就会加入大辞职浪潮。
两年来,在紧缩的劳动力市场中,每一位上班族有1.7个职位空缺可供选择,公司面临招聘难题,因此上班族占据了上风。员工都希望后疫情时代的职场会有所不同和改善。但今年,事实证明这种希望是基于一些脆弱的承诺,至少在某些公司是这样。
天平开始向老板倾斜,许多老板批评远程办公影响了公司利润。在经历过一位猎头所说的“做好人的疲惫”之后,埃隆·马斯克和马克·扎克伯格等CEO开始取消员工们念念不忘的福利,此举让员工感到意外。美国劳动节成为一个转折点,苹果(Apple)和Peloton等公司要求员工重回办公室办公:现场办公的员工数量达到疫情爆发以来的最高水平。各种福利逐步被取消;例如赛富时(Salesforce)上周宣布,将取消在疫情期间提供的每个月一次的健康假期。
组织心理学家托马斯·查莫罗-普雷姆兹克表示,经济衰退近在眼前,因此一些公司的政策将“不再以员工为中心”,这并不令人意外。他对《财富》杂志表示:“如果竞争对手提供更多自由和灵活性,这种做法可能是错误的。”
但依旧有许多CEO支持不同的工作模式,就像是电影中的超级英雄们。比如Airbnb的布莱恩·切斯基或Yelpp的杰罗米·斯托普尔曼均执行了远程办公政策,并承诺不会修改政策,他们认为该政策更有利于公司的文化和员工的工作效率。
经过充满变化的两年多时间,后疫情时期的CEO文化已经出现了分歧,有些CEO正在取消福利,而有些CEO却在继续增加福利。你愿意为什么样的老板工作?
像马克·扎克伯格一样关注公司利润
7月,扎克伯格在一份备忘录中警告员工,他将“施加压力”,清理绩效不佳的员工。
扎克伯格表示:“现实情况是,可能有许多人不适合留在这家公司。我希望,通过提高预期和制定更激进的目标,稍微施加一些压力,有些人可能认为这家公司并不适合他们,我能接受大家自己的选择。”
这成为今年许多CEO的口头禅。面对笼罩在头上的经济衰退阴影,许多CEO为了尽快恢复正常运营,取消了许多疫情期间的政策。6月,特斯拉(Tesla)CEO埃隆·马斯克发布了一份“冷冰冰的”最后通牒,要求员工每周至少在办公室办公40个小时。马斯克写道:“不到办公室的员工,将被认定为已经辞职。”马斯克现在会收到每周缺勤报告。
上个月,为了应对通胀,贝莱德(BlackRock)CEO拉里·芬克要求员工每周在办公室办公三天,并表示公司将“在恢复现场办公的问题上采取更强硬的立场”。
要求员工必须重回办公室,只是CEO们尝试恢复旧办公模式的途径之一。精神健康数字平台Headspace Health调查发现,大部分员工(71%)表示,在疫情爆发之后,公司更加重视他们的精神健康。但今年这个比例只有四分之一。
在2020年,为了反对系统性和社会性种族歧视,许多公司作出许多承诺,加大了推动多元化、包容和公平的力度。但这些工作几乎毫无进展,主要是由于公司无法执行支持更多元化办公场所的DEI结构。软件公司Culture Amp的2022年报告发现,只有34%的公司拥有足够多的资源支持DEI倡议,只有49%的公司制定了战略性多元化计划。
像布莱恩·切斯基一样关注人才
有些CEO希望恢复到旧经营模式,但有人却着眼于未来。经过所谓的“公司史上效率最高的两年”之后,Airbnb CEO布莱恩·切斯基在5月将居家办公作为一项永久政策。他今年还发布了其他福利,例如统一薪酬等级标准,员工的薪酬水平将基于所从事的岗位,而不是地点,并且员工可以在170多个国家在每个地方工作不超过三个月。
Future Forum执行主管布莱恩·艾略特告诉《财富》杂志:“布莱恩的收获与Slack的着眼点一样,那就是人才。现在公司之间的竞争关键在于吸引和留住优秀人才的能力,使他们能够专注于实现公司的目标。而灵活性是一个重要工具。”
Future Forum的季度Pulse调查发现,灵活性是促使人们跳槽的最主要原因之一,仅次于薪酬。艾略特认为切斯基是一个很好的例子,他采取了数字优先的策略,允许员工远程办公,同时会定期安排集会的时间。
杰罗米·斯托普尔曼也是如此。他认为混合办公是“地狱”,于是今年他正式执行了完全远程办公政策。Spotify执行“远程办公”计划一年后,首席人力资源官卡特里娜·伯格告诉《财富》杂志,该政策减少了人才流失,增加了公司的多元化。
艾略特表示:“更灵活的公司不仅能吸引和留住优秀人才,其表现可能优于竞争对手。”
关键是信任和透明
现在已经出现的CEO文化分歧并不是非黑即白。如果你不认同老板的做法,你很容易将要求你重回办公室的老板描绘成反派。
查莫罗-普雷姆兹克表示,老板对待人才的方式不同,并不意味着他们是错误的。他解释称:“每家公司有不同的文化,并不是只有一种成功的文化。重要的是公司对其文化主张要坦诚,使有选择的员工可以做出最好的选择。”他将公司文化与国家文化进行对比:“丹麦和美国都很成功,但丹麦人并不想成为美国人,反之亦然。”
Future Forum发现,认为公司领导者不透明的上班族,表示自己一定会离职的可能性高3.4倍。艾略特表示,CEO们面临的风险是“缺乏灵活性和透明度,导致至少有其他选择的员工会另寻出路。”
Spotify的伯格对《财富》杂志表示,严格的现场办公规定意味着雇主与员工之间缺乏信任,这可能表明公司文化存在缺陷。 “如果你决定信任员工,而且你用很长时间才网罗到优秀人才,你希望给他们好的待遇,他们也愿意一直支持你,那么在哪里办公并不重要。”
但远程办公之争可能只是一个巨大的误解 —— 它并不是权力之争,而是代表了人们对疫情之后最适合公司和员工的发展模式的不同观点。艾略特表示,CEO们必须决定打算坚持旧经营模式,还是着眼于未来:是按照2010年代的方式重建职场,还是接受我们在过去两年执行的更灵活的办公模式。
最后,远程办公之争并不是要将CEO分出好坏,而是希望公司高管们能够推广一种基于信任和透明的工作文化。(财富中文网)
翻译:刘进龙
审校:汪皓
If the next blockbuster superhero movie centered around the return-to-office battle, then the villain and the hero are painstakingly obvious: The CEO ordering workers back to office wears the purple cape, and the CEO allowing employees to work from home forever dons the red one.
At least, that’s likely how the 87% of workers who take advantage of remote work see it. Many employers gave their white-collar workforce the moon during the pandemic, allowing them to work from home indefinitely, providing wellness days, and promising to create a more diverse and equitable workplace. Some even enjoyed home office stipends and comped internet. Such perks became the norm for workers, who were quick to join the Great Resignation if their company wasn’t meeting their expectations.
For two years, it’s been a worker’s world as companies scrambled to hire in a tight labor market where there are 1.7 job openings for every worker. It made employees hopeful that the post-pandemic workplace would emerge different and improved. But this year is proving that hope was built on a flimsy foundation of promises—at least at some companies.
The upper hand is beginning to shift back to bosses, with many blaming remote work for hurting their bottom line. Experiencing what one headhunter called “do-gooder fatigue,” CEOs like Elon Musk and Mark Zuckerberg began rolling back the perks in stern staff memos, leaving workers in a state of whiplash. Labor Day proved to be a turning point when companies like Apple and Peloton called workers back to their cubicles (again): More workers were in office than they have been since the pandemic started. Then, the benefits started disappearing; Salesforce, for example, announced last week it was ending the once-a-month well-being holidays it offered during COVID.
It’s not surprising that some companies will become “less employee-centric” in their policies as a recession looms, says organizational psychologist Tomas Chamorro-Premuzic. But “this could end up being a mistake if their competitors are still offering more freedom and flexibility,” he tells Fortune.
But there are still a few hero CEOS out there, championing for a different future of work. Just look at Airbnb’s Brian Chesky or Yelp’s Jeremy Stoppelman, who have implemented remote work policies and promised not to change them, arguing that it’s better for company culture and worker productivity.
After all the changes of the past two-plus years, what has emerged is a post-pandemic CEO culture split, in which some executives are withdrawing perks and others are doubling down. Which boss do you work for?
The Mark Zuckerbergs of the world focus on the bottom line
In July, Zuckerberg warned staff in a memo that he would be “turning up the heat” to weed out underperformers.
“Realistically, there are probably a bunch of people at the company who shouldn’t be here,” Zuckerberg said. “Part of my hope, by raising expectations and having more aggressive goals, and just kind of turning up the heat a little bit, is that I think some of you might decide that this place isn’t for you, and that self-selection is OK with me.”
It’s been the mantra among many CEOs this year, who put their foot down on many pandemic-era policies in a push to get back to business as usual as a recession looms. In June, Tesla CEO Elon Musk ordered workers to spend a minimum of 40 hours a week in the office in a “tone-deaf” ultimatum. “If you don’t show up, we will assume you have resigned,” wrote Musk, who now receives weekly absentee reports.
Last month, BlackRock CEO Larry Fink mandated that workers be in the office three days a week as a solution to inflation, noting that the firm would “be taking a harder line as to how we bring our employees back.”
Insisting workers return to office is just one way some CEOs are trying to make the future of work look a lot like the past. The majority of workers (71%) said their companies increased the focus on mental health in the wake of the pandemic, a survey by digital mental health platform Headspace Health found. But only a quarter say employers have maintained that focus this year.
And then there are the many promises that companies made in 2020 to fight systemic and societal racism by amping up their diversity, inclusion, and equality efforts. But such efforts are moving at a glacial pace, largely because companies are failing to implement DEI structures that support a more diverse workplace. A 2022 report by software company Culture Amp found that only 34% of companies have enough resources to support DEI initiatives and only 49% have a strategic diversity plan in place.
The Brian Cheskys of the world focus on talent
While some CEOs want to get back to the old way of doing things, others are looking forward. Following what he called “the most productive two-year period in our history,” Airbnb’s Brian Chesky made work-from-home permanent back in May. He rolled out other perks this year as well, such as single pay tiers that base salary on role over location and the ability to work in more than 170 countries for up to three months a year in each location.
“What Brian gets is what Slack has seen…which is: It’s all about talent,” Brian Elliott, executive leader of Future Forum, tells Fortune. “Competition these days in business is about your ability to attract and retain talented people to have them focused on driving results for your business. And flexibility is a key tool for driving that.”
Future Forum’s quarterly Pulse survey found that flexibility is one of the top reasons, only second to compensation, motivating people to look for a new job. Elliott cited Chesky as a good example of a CEO who’s taking a digital first approach, allowing people to work remotely while still making time for people to come together periodically.
So, too, is Jeremy Stoppelman, who implemented a fully remote policy for Yelp officially this year after deeming hybrid work “hell.” And a year after Spotify implemented its “Work from Anywhere” program, chief human resources officer Katrina Berg told Fortune it resulted in a lower turnover and increased diverse representation.
“The organizations that are actually being more flexible with their workforce will not only attract and retain great talent, they will actually outperform their competitors,” argues Elliott.
It’s all about trust and transparency
Now, the CEO culture split that has emerged isn’t so black and white. Painting the boss who wants you back in office as the bad guy is an easy narrative when you disagree with their stance.
Just because their talent approach is different doesn’t mean it’s wrong, Chamorro-Premuzic says. “Every company has a culture, and there is no such thing as one single successful culture. What’s important is that companies are honest about their cultural proposition, so the employees who have choices can make the best choice,” he explains, likening it to national culture: “Denmark and the U.S. are very successful, but the average Dane would not like to be American and vice-versa.”
People who don’t believe their leadership is being transparent with them are 3.4 times more likely to say that they’re definitely leaving the organization, Future Forum finds. The risk that CEOs run is that “lack of flexibility, that lack of transparency, causes people—at least those who do have a choice—to look elsewhere,” Elliott says.
Strict office attendance requirements indicate a lack of trust, which may be a sign of a flawed culture, Spotify’s Berg told Fortune. “If you decide that you trust your people, and you took a long time to find them, and you want to treat them well, and they want to be with you, it doesn’t matter where they work.”
But, then again, the remote work wars may be just one giant misunderstanding—less of a power struggle and more about differing opinions on the best approach for both companies and workers as we emerge from the pandemic. CEOs must decide whether they want to live in the past or move into the future: rebuilding a workplace the way it was run in the 2010s or pushing things forward and embracing the more flexible approach we’ve seen over the past two years, Elliott says.
Ultimately, it’s less about the good CEO versus the bad CEO, and more about executives promoting a work culture built on trust and transparency.