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Kurt Geiger首席执行官的成功秘诀

尼尔·克利福德掌管着英国最著名鞋类品牌之一Kurt Geiger,然而他刚开始工作时与华丽诱人的时尚世界毫无关系。

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Kurt Geiger首席执行官尼尔·克利福德回忆职业生涯轨迹改变的那一刻。图片来源:COURTESY OF KURT GEIGER

尼尔·克利福德掌管着英国最著名鞋类品牌之一Kurt Geiger,然而他刚开始工作时与华丽诱人的时尚世界毫无关系。

克利福德从小患有阅读障碍,几乎所有考试都不及格。毕业后,克利福德只获得了一项艺术方面的资格证。在就业中心的帮助下,他获得了一份在菲亚特汽车(Fiat)经销商那儿工作的机会,周薪25英镑(约合33美元)。

“那是1983年8月,我第一份工作,感觉还不错,”克利福德告诉《财富》杂志。

他确实做得很不错。57岁的克利福德从卖车,清洁厕所赚零花钱起步,如今已掌管年收入3.3亿英镑(约合4.32亿美元)的业务,而且二十多年来地位稳固。

他职业轨迹转变的契机,是一位朋友帮他争取到Burton男装的面试机会,就在家乡朴茨茅斯的德本汉姆百货公司里。

“突然间,我的工作从送石蜡变成了卖西装,”他回忆道,“我发现自己有卖东西的天赋,因为我夸赞客人看起来很帅气时,他们很容易相信。”

正是那段工作经历帮助克利福德迎来重要突破,从此踏入高端的时尚世界。

克利福德职业生涯的决定性时刻

在百货公司工作了几个月,克利福德留意到当时Burton首席执行官兼Topshop创始人拉尔夫·哈尔彭经常周六视察店面。

克利福德很清楚,如果想从英国数百名员工里脱颖而出,就必须抓住这个机会。具体计划?就是鼓起勇气向老板直陈远大抱负。

他静静等待时机,要等最合适的时机,也就是经理外出度假时。

“我准备着,如果大老板今天来,脑海中的演讲随时能用,”他回忆道,“我知道那对我是关键时刻。有点像我是替补足球运动员,上场就要罚点球。”

“我跟大老板说话的机会是半小时,”他补充道,“其实我挺想咨询意见,又要表达热情和抱负,展示我的能量……所以,没错,我知道那是必须好好表现的时刻。”

有一条建议让克利福德记忆犹新,“工作机会很多,但你得去伦敦。在朴茨茅斯没机会。”

正是遵循这条建议,克利夫德才离开沉睡的家乡,勇敢拥抱城市的喧嚣。

搬去伦敦改变了克利福德的职业生涯

“那周我立刻去伦敦伍尔维奇申请了一份工作,”克利福德回忆职业生涯中的关键时刻,“老实说,我都不知道伍尔维奇具体在哪,但邮政编码显示在伦敦。”

新工作中,克利福德有机会管理自己的精品店,而不是在百货公司管摊位。这是很大的进步,没想到的是他一申请就成功通过了。

“我是唯一的申请人,”他笑着说,“没人申请这份工作,因为86年伍尔维奇还着实有些破旧。”

就这样,克利福德从熟悉的朴茨茅斯闯到伦敦最差的角落,再也没有回头。

“所有员工都偷东西,我只好把所有人都换了,”他补充说,自此他有了扭转局面又能扬名的机会。

当年年底,克利福德管理的店面利润最高,业绩也最好,当时他还只有19岁。

“我荣获了年度最佳门店经理大奖;年薪9000英镑(约合12000美元)。我就是王者。”

这段经历帮他踏上腾飞之路,一次又一次晋升,直到1996年Kurt Geiger把他挖走。

“到最后,入职18个月,我已经掌管布罗姆利区最大的商店,手下40名员工,21岁实现年营业额400万英镑(约合520万美元)——我是Burton集团最年轻的旗舰店经理。”

沃尔玛首席执行官也是同样走上成功之路

与克利福德一样,沃尔玛首席执行官董明伦出身草根。1984年夏天,17岁的他在公司仓库开始了职业生涯。

从那时起,他在零售巨头中节节高升,从时薪6.50美元的拖车卸货工,到继公司创始人山姆·沃尔顿之后最年轻的首席执行官,薪水也高达2500万美元。

他也是在老板休假时挺身而出大显身手,才获得了重大突破。

“我获得机会的原因之一是,当老板外出去商店什么的时候,我都积极承担工作,”董明伦最近透露。

“然后我就能顺利低风险晋升,因为人们早就看到我在努力工作。”(财富中文网)

译者:梁宇

审校:夏林

尼尔·克利福德掌管着英国最著名鞋类品牌之一Kurt Geiger,然而他刚开始工作时与华丽诱人的时尚世界毫无关系。

克利福德从小患有阅读障碍,几乎所有考试都不及格。毕业后,克利福德只获得了一项艺术方面的资格证。在就业中心的帮助下,他获得了一份在菲亚特汽车(Fiat)经销商那儿工作的机会,周薪25英镑(约合33美元)。

“那是83年8月,我第一份工作,感觉还不错,”克利福德告诉《财富》杂志。

他确实做得很不错。57岁的克利福德从卖车,清洁厕所赚零花钱起步,如今已掌管年收入3.3亿英镑(约合4.32亿美元)的业务,而且二十多年来地位稳固。

他职业轨迹转变的契机,是一位朋友帮他争取到Burton男装的面试机会,就在家乡朴茨茅斯的德本汉姆百货公司里。

“突然间,我的工作从送石蜡变成了卖西装,”他回忆道,“我发现自己有卖东西的天赋,因为我夸赞客人看起来很帅气时,他们很容易相信。”

正是那段工作经历帮助克利福德迎来重要突破,从此踏入高端的时尚世界。

克利福德职业生涯的决定性时刻

在百货公司工作了几个月,克利福德留意到当时Burton首席执行官兼Topshop创始人拉尔夫·哈尔彭经常周六视察店面。

克利福德很清楚,如果想从英国数百名员工里脱颖而出,就必须抓住这个机会。具体计划?就是鼓起勇气向老板直陈远大抱负。

他静静等待时机,要等最合适的时机,也就是经理外出度假时。

“我准备着,如果大老板今天来,脑海中的演讲随时能用,”他回忆道,“我知道那对我是关键时刻。有点像我是替补足球运动员,上场就要罚点球。”

“我跟大老板说话的机会是半小时,”他补充道,“其实我挺想咨询意见,又要表达热情和抱负,展示我的能量……所以,没错,我知道那是必须好好表现的时刻。”

有一条建议让克利福德记忆犹新,“工作机会很多,但你得去伦敦。在朴茨茅斯没机会。”

正是遵循这条建议,克利夫德才离开沉睡的家乡,勇敢拥抱城市的喧嚣。

搬去伦敦改变了克利福德的职业生涯

“那周我立刻去伦敦伍尔维奇申请了一份工作,”克利福德回忆职业生涯中的关键时刻,“老实说,我都不知道伍尔维奇具体在哪,但邮政编码显示在伦敦。”

新工作中,克利福德有机会管理自己的精品店,而不是在百货公司管摊位。这是很大的进步,没想到的是他一申请就成功通过了。

“我是唯一的申请人,”他笑着说,“没人申请这份工作,因为86年伍尔维奇还着实有些破旧。”

就这样,克利福德从熟悉的朴茨茅斯闯到伦敦最差的角落,再也没有回头。

“所有员工都偷东西,我只好把所有人都换了,”他补充说,自此他有了扭转局面又能扬名的机会。

当年年底,克利福德管理的店面利润最高,业绩也最好,当时他还只有19岁。

“我荣获了年度最佳门店经理大奖;年薪9000英镑(约合12000美元)。我就是王者。”

这段经历帮他踏上腾飞之路,一次又一次晋升,直到1996年Kurt Geiger把他挖走。

“到最后,入职18个月,我已经掌管布罗姆利区最大的商店,手下40名员工,21岁实现年营业额400万英镑(约合520万美元)——我是Burton集团最年轻的旗舰店经理。”

沃尔玛首席执行官也是同样走上成功之路

与克利福德一样,沃尔玛首席执行官董明伦出身草根。1984年夏天,17岁的他在公司仓库开始了职业生涯。

从那时起,他在零售巨头中节节高升,从时薪6.50美元的拖车卸货工,到继公司创始人山姆·沃尔顿之后最年轻的首席执行官,薪水也高达2500万美元。

他也是在老板休假时挺身而出大显身手,才获得了重大突破。

“我获得机会的原因之一是,当老板外出去商店什么的时候,我都积极承担工作,”董明伦最近透露。

“然后我就能顺利低风险晋升,因为人们早就看到我在努力工作。”(财富中文网)

译者:梁宇

审校:夏林

Neil Clifford, the boss of Kurt Geiger, one of Britain’s most prominent footwear brands, started his career a world away from the glitz and glamour of fashion.

Growing up, the CEO failed almost all of his exams because of his dyslexia struggles. After leaving school with just one qualification in art, Clifford went to the job center and found work at a Fiat car dealership, where he was paid £25 ($33) a week.

“That was my first job in August ’83, so I suppose I’ve done all right,” Clifford told Fortune.

He’s done all right indeed: The now 57-year-old went from the car dealership and cleaning toilets for extra pocket money to running £330 million-a-year ($432 million) business Kurt Geiger—and has done so for more than two decades.

His career trajectory shifted gears after a friend got him an interview for Burton’s menswear at Debenhams in his hometown of Portsmouth.

“Suddenly, I was going from delivering paraffin to selling suits,” he remembers. “I realized at that point I was really good at selling stuff because I was able to convince people how wonderful they looked.”

It was there that Clifford got the big break that launched him into the high-flying world of fashion.

Clifford’s career-defining moment

A few months into working at his local department store, Clifford noticed that Burton’s then CEO and the founder of Topshop, Ralph Halpern, made a habit of walking the shop floor most Saturdays.

To stand out among the hundreds of other workers across the U.K., Clifford knew he had to seize this opportunity. His plan? He would muster the courage to pitch his ambitions directly to the boss.

He bided his time, waiting for the perfect moment to pounce—when his manager was away on holiday.

“I knew, right, if he comes in today, I have my speech all sorted in my head,” he remembers. “I knew that was a moment for me. It was a bit like if I was a footballer, brought on as a substitute and I had to take a penalty.”

“I had this half an hour opportunity to chat to the big, big, big, big boss,” he adds. “I knew I wanted to ask for advice, but also express my enthusiasm, express my ambition, my energy… So, yeah, it was a moment for me that I knew I had to perform.”

The advice that stuck with Clifford was “There’s plenty of jobs, but you need to move to London. You’re not going to make it in Portsmouth.”

It was the push he needed to leave his sleepy hometown and embrace the hustle of the city.

Moving to London changed the course of Clifford’s career

“I applied for a job straight away that week in Woolwich,” Clifford recalls of the pivotal moment in his career. “I didn’t know where Woolwich was, to be honest, but it had a London postcode.”

The role offered him the chance to manage his own boutique store instead of a concession stand within a department store—it was a big step up, and to his surprise, he was offered the job straight away.

“I was the only applicant,” he laughs. “No one else applied for the job because, as it transpired, Woolwich in ’86 was a bit of a rough old joint.”

And just like that, Clifford swapped the safety of Portsmouth for one of the roughest parts of London and never looked back.

“All the staff were stealing, so I had to change all the staff,” he says, adding that it gave him the opportunity to turn the business around and make a name for himself.

By the end of the year, Clifford, who was only 19 years old at the time, says the store was the most profitable and best performing.

“I won this big award, Store Manager of the Year; I was earning £9,000 ($12,000) a year. I was the king.”

The experience set him on a quick path to success which saw Clifford bag promotion after promotion, before being poached by Kurt Geiger in 1996.

“In the end, within 18 months, I was managing the biggest store in the company in Bromley, with 40 staff, [turning over] £4 million [$5.2 million] pounds a year at 21—I was the youngest flagship store manager in the whole of the Burton group.”

Walmart CEO got his big break the same way

Like Clifford, Walmart’s CEO Doug McMillon came from humble beginnings. He started his career in the company’s warehouses in the summer of 1984, at the age of 17.

Since then, he’s scaled the retail giant’s ranks from unloading trailers for $6.50 an hour to becoming the company’s youngest CEO since its founder Sam Walton—with a $25 million salary to show for it.

He, too, got his big break by stepping up and making his mark when his boss was on vacation.

“One of the reasons that I got the opportunities that I got was that I would raise my hand when my boss was out of town and he or she was visiting stores or something,” McMillon recently revealed.

“I then put myself in an environment where I became a low-risk promotion because people had already seen me do the job.”

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