经营宝典：五本实用商业书籍

《企业如何赢》

作者：里克•卡什与戴维•卡尔霍恩

    长期以来，更好、更快、更低成本地制造产品都是增长的秘诀。但最近情况却发生了变化，随着供给超过需求，企业必须找出最有利可图的客户群。本书将告诉你如何发现市场中最富裕的群体，并抓住这一细分市场——书中称之为“利润池”（profit pools）。举例来说，一家狗粮厂商专门针对跑步或骑车遛狗的人士投放广告。显然，这类爱狗人士更愿意购买高价宠物食品。

How Companies Win

By Rick Kash and David Calhoun

    Until recently, making things better, faster, and cheaper was the secret to growth. But with supply outstripping demand, companies have to identify the most profitable customers. This book will tell you how to slice up your market into the richest sub-niches -- called "profit pools." For example: One dog-food maker targets ads toward people who run and bike with their pooches. Apparently, those owners are more willing to buy pricier pet food.