Box创始人：把所有鸡蛋放进同一个篮子里

    “马克•库班是Box公司的早期投资者之一。当时，我们想建立两个相互之间存在竞争关系的模式来为企业和大众提供文件共享服务，它们分别依托于对等计算和云计算技术。我们不知道哪种模式可以获得成功。马克建议我们不要两面下注，但是它其实违背了人的直觉，因为谁都知道不要把所有鸡蛋放在同一个篮子里。如果两面下注，必然会从其中一项活动中拿走资源，将其投到另一项活动，这样做将大大降低成功的几率，妨碍在极具成功潜质的领域取得成功。”

    “他的这番话让我备受教益，因为我们当时只有几个人，很难同时运行两条生产线。我们决定关掉对等计算模式，专注于云计算模式。没错，只有专注于某一件事情时，成功才会来临。尽管有可能下错了赌注，但如果两面下注，不管下了多大的赌注，也不会成功，后者的可能性远远高于前者。这也是许多大公司为什么变得举棋不定，官僚作风严重的原因所在；它们不知道该向哪个方向下注，其产品组合就充分体现了这一点。企业需要具备诚实的品质，需要有明确的经营重点，这通常也是企业收获成功的不二法门。”

    阿隆•列维简介

    年龄：27岁

    工作经历：Box公司联合创始人，CEO。Box是一家基于云计算技术的公司，向用户提供有安全保障的文件共享、内容管理服务；列维从南加州大学马歇尔商学院（Marshall School of Business at the University of Southern California）辍学之后，把全部精力都放在了Box公司的经营管理上。

    主要成就：2005年，列维和Box公司联合创始人迪伦•史密斯（现任该公司首席财务官）在自己的宿舍中创办了Box.net 网站，并很快引起了企业家和投资者马克•库班的关注，随即为他们提供了一笔天使资金。Box公司已经募集到了总额为1.62亿美元的风险投资，为其提供资金的风险投资者包括，SAP风投公司（SAP Ventures）、Salesforce.com网站、德丰杰风投公司（Draper Fisher Jurvetson）和安德里森霍洛维茨风投公司（Andreessen Horowitz）；大约有10万家企业正在使用Box公司提供的服务，其中包括82%的财富500强公司（Fortune 500）。

    译者：任文科

    "Mark Cuban was an early investor in Box. At the time, we wanted to build two competing models for letting businesses and people share files: peer-to-peer based and cloud based. We didn't know which would succeed. Mark advised us not to hedge our bets; it's counterintuitive -- you learn not to put all your eggs in one basket. If you hedge, you take away resources from one activity for another, so it dramatically decreases your chance of succeeding in the area that will win.

    "That was a very good lesson because we had only a few people, and it was hard to run two product lines. We decided to shut down peer-to-peer and focus on the cloud. Success really only comes when you nail one thing. And while you may have made the wrong bet, it's far more likely that you won't succeed at any bet if you're hedging. That's why big companies get indecisive and bureaucratic; they don't know which direction to bet, and it shows up in their product. It requires honesty and clarity to focus, but that's usually how businesses succeed."

    Aaron Levie

    Age: 27

    Job Experience: Co-founder and CEO of Box, a cloud-computing company that provides secure file sharing and content management; dropped out of the Marshall School of Business at the University of Southern California to focus on Box.

    Claim to Fame: Launched Box.net in 2005 from his dorm room as a college project with co-founder Dylan Smith, who is CFO; caught the attention of entrepreneur and investor Mark Cuban, who provided angel funding; has raised a total of $162 million from several venture investors, including SAP Ventures,Salesforce.com (CRM), Draper Fisher Jurvetson, and Andreessen Horowitz; 100,000 businesses use Box's services, including 82% of Fortune 500 companies.