女掌门：雅虎复兴关键在于移动

    玛丽莎•梅耶尔接任雅虎公司（Yahoo）首席执行官之后的首次公开接受访谈，介绍了自己在事业和家庭中的重心。

    梅耶尔在周二晚上参加《财富》杂志“最具影响力女性”活动的采访时说：“我觉得对我来说，最重要的事依次是上帝、家庭和雅虎，”这位新任首席执行官引用的是隆巴迪三一教会的话（她的第一个儿子麦卡勒斯特今年9月30日出生）。

    自从去年7月从谷歌（Google）跳槽来到雅虎之后，梅耶尔就开始逐步实施复兴雅虎的计划。她先后任命了新的首席营销官以及销售、人力等部门的高管，她还通过提供免费午餐和发放iPhone、安卓和Windows手机的方式来提振员工的士气。

    雅虎有着超过7亿的用户，还有不少深受欢迎的产品，比如邮箱、体育和新闻网站等。自梅耶尔去年夏天入主雅虎之后，公司股价上涨了近19%，但是这位年仅37岁的CEO还有很长一段路要走。她曾说过，雅虎公司要实现真正的复苏，还需要好几年的时间。为了能将雅虎公司重新打造为“成长性公司”，她必须要确保雅虎能在移动应用程序和服务方面上取得优势。雅虎目前尚未开发成自己的手机浏览器，操作系统也无硬件产品，因此，这显然不是一件易事。

    不过梅耶尔对此颇为乐观。“我们在互联网上有着相当优质的资产，而这些也都是手机用户们所需要的，”她说。“有意思的是，人们在手机上用得最多的就是收发邮件、查看天气、关注股票行情以及阅读新闻，而这些都雅虎公司的业务。这对我们来说是个巨大的机遇，因为我们拥有人们希望在手机上看到的所有内容和信息。”

    不过梅耶尔表示，现在雅虎面临的挑战是如何把这些内容简单易用地呈现在移动设备上，当人们买到一款新智能手机时，怎样才能让雅虎的应用软件成为“必需之选”。梅耶尔明确表态说，她希望雅虎能开发出更多的移动技术。同时还表示，未来公司也会进行更多的“人才并购”，也就是收购其他公司完全是为了获得人才，而非技术。

    Mayer smiles onstage at the Fortune Most Powerful Women event in Palo Alto, CA, Tuesday night. (Photo by Don Feria/Getty Images for Fortune)

    In her first public interview since taking on the CEO gig at Yahoo, Marissa Mayeroutlined her priorities both inside and out of the company.

    "I think that for me, it's God, family and Yahoo—in that order," said the new chief executive referencing the Vince Lombardi trinity. (Her first son Macallister was born September 30). Mayer spoke at a Fortune Most Powerful Women event, an invitation-only dinner in Palo Alto that took place Tuesday evening.

    Since arriving from Google (GOOG) last July, Mayer has taken several steps to turn Yahoo (YHOO) around. She brought in a new chief marketing officer and heads of sales and HR, among other executives. She's also made efforts to boost employee morale by instituting free lunches and handing out iPhones, Android devices and Windows-powered phones to staffers.

    Yahoo has over 700 million users and plenty of popular products, including email and its sports and news sites. The company's stock is up nearly 19% since Mayer took over last summer. But the 37-year-old CEO has a long road ahead, and has already said that a turnaround will take multiple years. To succeed in making Yahoo a "growth company" again, she'll need to secure the company's position as a leader in mobile apps and offerings--a tall order for a company that doesn't own its own mobile browser, operating system or hardware.

    Unsurprisingly, Mayer is optimistic. "We have a terrific set of assets on the web--all the things people want to do on their mobile phone," said Mayer. "The interesting thing is when you look at what people want to do on their phone, it's mail, weather, check stock quotes and news. That's Yahoo's business. This is a huge opportunity for us because we have the content and all the information people want on their phones."

    The challenge now, said Mayer, is making it all easy to use on a mobile device--being that must-download app people want to get when they buy a new smartphone. Mayer has made it clear she wants Yahoo to develop more mobile expertise, and said the company would likely make more "acqui-hires" (a.k.a. acquisitions made purely for talent, not technology) of mobile companies in the future.