一位营销专家眼里的高管梦之队

    前宝洁公司(P&G )营销高管，商业作家吉姆•斯坦格尔连续第二年同意参加为《财富》高管梦之队(Fortune Fantasy Sports Executive League)物色人选的专家团队。大家可以在8月9日前登陆财富网站，选择你心目中的梦之队成员。读者的得分部分取决于他或她的选择在多大程度上接近这些专家的意见。

    在接受《财富》(Fortune)杂志记者丹尼尔•罗伯茨采访时，斯坦格尔点评了他的一些人选，以及在某些职位上更加困难的决定。

    吉姆•斯坦格尔：

    我一直在考虑做出这些决定时应该遵循什么样的原则。当我思考商业的发展方向，以及未来营商的关键之处时，我首先关注那些效力于目标远大、极具抱负的公司的高管。

    第二个筛选标准是，他们所在的是否是能够持续创造出骄人业绩的公司？第三个原则是团队的多样性——显然，在每个团队中，真正驱动业绩产生的是高管之间的化学反应。我思考了许许多多的方面。比如，要是我现在与这些人坐在一间屋子里，我是否愿意与他们一起打造一家企业？我想从庞大而不失灵活的公司中挑选梦之队成员，也的确选择了不少大公司的高管，但它们都是一直保持着灵活性的大公司。我想从经营大数据业务的公司挑选本年度最佳高管，我想挑选一些在我看来具有好奇心，涉足许多不同领域的高管。

    就董事长这个职务而言，我选择斯科特•库克。他显然理解灵活性、敏捷性和大数据的重要性。他是一个充满好奇心的人。我有幸与他一起度过不少时光，因为他也是宝洁公司的董事。他考虑周到，而且不乏理性。他总是能提出正确的问题。这绝对是你希望从一位非执行董事长身上获得的东西。

    我一时难以确定首席执行官(CEO)的人选，但我最终选择了卡洛斯•布里托。我最近了解到很多关于百威英博公司(A-B InBev )的讯息。首先，我认为他是一个很有魅力的人，很好相处，富有智慧且脚踏实地。他为巴西的孩子们创造了一个奖学金计划。他在职业生涯中曾经与许多杰出人士一起共事。他曾经为雷曼工作，这位巴西富豪刚刚与巴菲特联手收购了亨氏公司(Heinz)，所以他有一些令人惊叹的导师。出于所有这些原因，我认为他将是一位伟大的CEO。

    我支持罗莎琳德•布鲁尔占据最佳首席运营官(COO)一职。请留意她的职业路径。首先，让我非常欣赏的是，她学习过化学，所以她拥有技术背景。她曾经在金佰利-克拉克公司( Kimberly-Clarke)工作过，还曾经是洛克希德•马丁公司( Lockheed Martin)的董事会成员，所以她理解技术。她目前负责担任沃尔玛公司(Walmart)的运营官。沃尔玛是一家伟大的公司，配得上它获得的所有赞誉。她在这家公司度过了一段了不起的职业生涯。所以，我认为如果与布里托搭档的话，她将是一位非常出色的COO，这就是化学反应的绝妙之处。

    在我看来，最佳首席财务官(CFO)这个位置非皮特•奥本海默莫属。优秀的CFO人选的确不少，而且这确实是一个至关重要的岗位，但只要你想一想苹果公司(Apple )供应链的复杂程度，他们因巨额现金储备而承受的批评……这家公司的管理极其完善，我认为苹果目前被低估了。我认为，他将做好一切准备。

    至于首席信息官(CIO)，我倾向于IBM公司的珍妮特•霍兰。回想一下我的选择标准——庞大而不失灵活、技术、大数据。在三位不同的CEO领导下，这家公司的表现一直令人瞩目。他们在企业级软件平台以及云计算领域的工作非常出色，而且正在尝试着对分析软件和大数据施加巨大的影响。我认为，她是一位非常特殊的CIO。

    For the second year in a row, former P&G marketing exec and business author Jim Stengel has agreed to field an expert team for the Fortune Fantasy Sports Executive League. Reader team creation closes Aug. 9; scoring depends, in part, on how closely the player's picks match those of experts like Stengel.

    He spoke with Fortune's Daniel Roberts about some of his choices, and the harder decisions to make in certain categories.

    Jim Stengel:

    I was thinking about my principles for a decision. And as I think about where business is headed, and what I think is going to be crucial in the future, first of all I looked at people who work at companies that are extremely aspirational in their purpose or their ideal.

    The second filter was, are they people from companies that have sustained results? The third principle was the diversity of the team -- obviously on every team the chemistry is what drives results. I thought an awful lot about, if I were sitting in a room with these people, would I want to build a business with them? And I wanted companies that are nimble and big. I made a lot of picks from big companies, but big companies that have been agile. And I wanted companies that are involved in big data. And I wanted people who I think are curious, who are involved in lots of different things.

    For Chairman, I chose Scott Cook. He clearly understands nimbleness, agility, big data. He's a curious person. And I've had the good fortune of spending time with him because he was on the P&G board. He's thoughtful, a bit cerebral. And he asks the right questions. And that's absolutely what you want as a non-executive chairman.

    At CEO, it was a tough call, but I'm picking Carlos Brito. I've learned a lot about A-B InBev (BUD) lately. First of all I think he's a charming person, lovely to be with, and he's smart and down to earth. He created a scholarship program for Brazilian kids. He's worked alongside incredible people in his career. He's worked under Lemann, who just bought Heinz with Buffett, so he's had amazing mentors. For all those reasons, I think he'd be a great CEO.

    In the COO category, I went with Rosalind Brewer. Look at her career path. First of all, I love that she studied chemistry, so she has a technical background. She was at Kimberly-Clarke, she's on the board at Lockheed Martin so she understands technology. She's at Walmart, a great company -- as an operator, Walmart (WMT) is about as good as it gets -- and she's had a great career with them. So I think she'd be a good COO combined with Brito. It's all about chemistry.

    Let's go to CFO. I think there I have to choose Peter Oppenheimer. There are a lot of good ones here, and it's a really critical role, but I just think the complexity of the supply chain that Apple (AAPL) works in, the heat they've taken on their amount of cash … The company is extremely well managed and I'd say very undervalued now. I think he would be ready for anything.

    At CIO, I think Jeanette Horan at IBM (IBM). Think about all the things I talked about in my criteria -- big and nimble, technology, big data -- the work they've done under three different CEOs has been remarkable. The work they're doing in enterprise, the work they're doing with the cloud, the impact they're trying to make on analytics and big data, I just think she's very special.