全美运动汽车竞赛协会CEO眼中的高管梦之队

    作为全美运动汽车竞赛协会（NASCAR）的领导人，除了在赛道上疾驰的汽车外，布莱恩•弗朗斯还得操心很多事情。他要应付为汽车、车手和这项运动提供赞助的大品牌，还得与为NASCAR提供服务的科技巨头打交道。

    今年是弗朗斯连续第二年入选《财富》高管梦之队大联盟（Fantasy Sports Executive League）的专家团队。读者评选活动将于8月9日结束，读者与弗朗斯等专家都将作出自己的选择。读者得分将部分取决于以上两种选择的匹配度。弗朗斯对《财富》杂志（Fortune）的丹尼尔•罗伯茨谈到了他眼中的高管梦之队。

布莱恩•弗朗斯：我选择的基础是因为我对许多候选人都非常熟悉，我认识他们，曾与他们有过密切合作，所以我倾向于从他们当中挑选（如果他们合适的话）。我们合作过的《财富》500强公司最多，所以我跟许多人的关系都很密切。

    CEO我选择来自IBM的老朋友——罗睿兰。我们正在向科技领域进军，所以我们一直与他们合作。我们刚刚与惠普（HP）达成了一项交易，意味着我们正式进入了科技领域。而且，我们很喜欢所有大型科技公司的活力。

    COO我选择NBC环球（NBC Universal）的史蒂夫•伯克。我们刚刚与他进行过磋商，与他结识缘于最近的一笔大交易。我发现他是非常出色的运营者。

    全能队员的人选是来自福特公司（Ford）的艾伦•穆拉利。我们和所有汽车制造商合作。我曾与他直接打过交道。很显然，他的转变和在不同行业内积累的经验让他更具有优势。他曾经改变了航空航天业，如今又在汽车制造业引发变革，所以他非常优秀。

    CFO的人选是通用汽车（GM）的丹•安曼。汽车行业的利润率太低，所以他们在财务上的控制也最为严格。我之前从未见过丹，不过通用汽车目前的运转非常健康。

    非执行董事长的人选依然来自大品牌，我选择宝洁（P&G）的雷富礼。赛车运动中有大量宝洁品牌。他已经担任过非执行董事；如今又再次被请出山。

    CMO我选可口可乐公司（Coke）的乔•特里波特。我们与可口可乐公司的营销部门有过密切合作。我敢说，在与我们合作的团队当中，要论营销意识，恐怕没有人能超越可口可乐公司的营销团队。他们一直都是最棒的。可口可乐是NASCAR的官方软饮料供应商，而且还为我们的许多赛道和车队提供了赞助。

    CIO的人选来自另外一家与我们有过密切合作的公司，他就是沃尔玛（Wal-Mart）的卡瑞南•特瑞尔。我们的生态系统与许多消费产品有一点关系，所以我们也在与沃尔玛合作。很明显，沃尔玛拥有巨大的影响力。不过，他们只就最大的零售项目之一，也就是竞速时代，与我们有过合作，目前该项目的规模扩大了一倍。没有哪家公司的后勤像沃尔玛那样，对CIO要求如此之高。

    设计师的人选是来自3M公司（3M）的埃里克•奎因特。他们是我们的创新合作伙伴，曾在多个方面为我们提供协助。我曾与3M公司的CEO有过接触，接下来还会与他们打交道，所以我对他们非常熟悉。他们与我们合作的一件事情是车队赞助。此外，他们还帮助NASCAR在汽车售后市场领域进行创新。他们让我们的比赛更加精彩和安全。3M公司有一款手持防火产品，3M公司用于存放大型服务器的房间，现在也被用于由格里格•比夫利驾驶的3M赛车。车手可以手持该产品来灭火。目前，这款产品正在进行试用，未来将用于所有赛车。

    常驻企业家非来自安德玛服装（Under Armour)的凯文•普兰克莫属。他们并未正式参与NASCAR，不过听说过他，而且这家公司以往的表现令我们印象深刻。我一直密切关注这家公司，我认为他们将有能力与耐克（Nike）和阿迪达斯（Adidas）展开较量。这是一家神奇的公司。（财富中文网）

    译者：刘进龙/汪皓

    As the top exec at NASCAR, Brian France has to worry about a lot more than cars whizzing around a track. He works with huge brands that sponsor cars, drivers, and the sport itself, as well as giant tech companies that provide services for NASCAR.

    For the second year in a row, France has fielded an expert team for the Fortune Fantasy Sports Executive League. Reader team-creation closes Aug. 9; scoring depends, in part, on how closely the player's picks match those of experts like France. He spoke with Fortune's Daniel Roberts about his choices.

Brian France: My logic depended on having a lot of familiarity with a number of the candidates, so if I knew them and have worked closely with them -- and if they fit -- I tended to go with them. We work with more Fortune 500 companies than anybody else, so I tend to stay close to a lot of those guys.

    The CEO is our friend from IBM (IBM), Ginni Rometty. We're getting into the technology space, so we've been out and about working with them, we just signed a deal with HP (HPQ) so we're in the space, and we like the dynamic of all the big technology companies right now.

    COO is Steve Burke from NBC Universal (CMCSA). We just negotiated with him and got to know him rather recently in a large deal for us, and I found him to be a great operator.

    For utility player we have Alan Mulally from Ford (F). We work with all the carmakers. I've dealt with him directly quite a bit, and obviously his general turnaround and his experience in multiple industries gives him the edge. He's turned aerospace around and now car manufacturing, so he's great.

    The CFO is Dan Amman of GM (GM). Nobody has to have tighter controls financially than those car guys, with margins so small. I have not met Dan before, but GM is well-managed right now.

    To stick with the big brands, we have AG Lafley from P&G (PG) as non-executive chairman. There are a lot of their brands in our sport, for sure. He was already a non-executive chairman; now he's been brought back.

    I like Joe Tripodi from Coke (KO) for CMO. We work very closely with their marketing group, and I can tell you that of everyone we work with, nobody has the marketing sense those guys do. They're just the best, day in and day out. They're the official soft drink of NASCAR, and they're involved with a number of our tracks and teams.

    For CIO, another company we work very closely with in our ecosystem that is tangentially connected to a lot of consumer products is Wal-Mart (WMT), so,Karenann Terrell. Obviously, Wal-Mart has a very big footprint, but they've partnered with us on one of the largest retail programs out there, Race Time, and the program has doubled in size. Nobody has more logistics that involve the CIO than Wal-Mart.

    My pick for designer is Eric Quint from 3M (MMM). They are a big, big innovation partner of ours, and they've helped us with a whole host of things. I've interacted with the CEO and on down the line, so I have real familiarity with them. One thing they work with us on is team sponsorship, but they also help us innovate in NASCAR in different pieces, with the automotive aftermarket. They help us make the racing better and safer. 3M has a product that is a handheld, fire-suppressant product, they use it in the rooms where they keep their big servers, and now it's in the 3M race car driven by Greg Biffle. The driver can grab it and put out a fire. They're beta-testing it now to eventually put it in all cars.

    Entrepreneur in residence has to be Kevin Plank from Under Armour (UA). They don't have any official involvement in NASCAR, but we just know him and have been so impressed with everything the company has done. I follow the company and considering they're competing against Nike (NKE) and Adidas, it's amazing.