大嘴惹祸:6位炮轰顾客的高管
Claire Zillman
2013年11月15日
都说顾客就是上帝,是衣食父母。但是,本文介绍的六位公司高管却公然对顾客出言不逊,结果惹祸上身。他们轻则招致批评,重则连累公司股价下挫,甚至因此丢了饭碗。
口无遮拦的CEO们 暑假在零售业打过工的青少年肯定都知道一条销售法则:顾客永远是正确的。但这种看似很基本的观点却很难在指挥系统的最高层找到支持者。等到高管最终意识到这种理念时,往往已经来不及了。本文介绍的几位高管和公司创始人不仅直言客户是错误的,甚至对客户大加羞辱。 |
CEOs say the darndest things Any teenager with a summer job in retail knows the principle tenant of sales: The customer is always right. That sentiment, as basic as it may seem, doesn't always find its way up the chain of command. And when it finally penetrates the C-suite, it's often too late. Here are some business execs and business founders who not only said their customers were wrong but insulted their client base in the worst way. |