2016年要把握的五大经营趋势

2016年，你需要把握以下五大经营趋势：

1、“经理”这个词儿该下岗了

Zappos首席执行官谢家华实施了一项重大举措，那就是取消了该公司所有的经理职位。这就是著名的“合弄制”管理模式。

对大多数人来说，手机的管理效果比上司还要好，现在是就此采取行动的时候了。在2016年，让你的公司扁平化，同时把经理都变成教练——一位带领40名员工的教练，每星期在每个人身上花一个小时，其效果要远好于大多数管着8-10名员工的传统型经理。

2、迎接“规模化”生态系统

创业孵化器比比皆是，全世界大多数主要城市都在大力支持初创型企业。但为了真正促进就业和创新，越来越多的政府和私营机构开始把重心放在打造生态系统上，目的是支持“规模化”，以便将现有企业的收入水平提高到10亿美元。现在，给本地政府提个醒的时机已到。要让他们知道，真正的经济增长引擎需要得到更多关注。

3、公布医疗保健成本

一项最新的调查显示，三分之一的公司预计，执行《平价医疗法案》带来的成本增长将在2016年达到最高点，届时人数在50-99人的公司必须开始为员工提供保险。因此，越来越多的公司开始转而购买价格更低而且可以大量抵扣的保险。如果你还在购买综合医疗保险，那就要让你的员工知道，这种宝贵的全方位保险到底花了公司多少钱，以及对他们来说，这种保险的税前价值是多少。和那些已经削减了此项福利的竞争对手相比，这会让你更有优势。

4、受益于“自由职业经济”

无论大家对优步有何看法，有一点不可否认，那就是企业和人才的关系变得更不稳定。预计到2020年，将有近一半的劳动者成为自由职业者。在这种情况下，现在就该学会怎样更有效地利用这个至关重要的人才群体。这些自由职业者未必要靠你的公司来赚生活费。告诉你的管理团队怎样组织和激励他们，这会让你的公司变得更加灵活。

5、走公益型企业路线

大多数成长型公司绝不会获得公益型企业认证。这是一项严格的程序，衡量标准包括它们在环境和社会作用方面的纪录。就连联合利华这样的大公司都公开表示要成为公益型企业。在这种情况下，聪明的公司负责人会把公益型企业评选指南（bcorporation.net）变成一份检查表，以此来调整2016年及以后的经营活动。最棒的员工都希望自己的公司不光为了利润而努力。因此，在人才争夺战里，这样一份检查表能助你一臂之力。它还有可能为你带来更多客户，而你也会希望留住这样的客户。（财富中文网）

作者维恩•哈尼什著有《规模化》（Scaling Up）一书。

译者：Charlie

校对：詹妮

The waves of change are constant, but if you ride them right, your business can profit.

1、Retire the term “manager”

Zappos CEO Tony Hsieh took the radical step of eliminating all managers at his company. Now it’s time to act on the fact that most people are better supervised by their phones than by their bosses. Flatten your organization in 2016 and shift your managers into the role of coach. A coach who works individually with 40 employees for one hour a week each will get far better results than most traditional managers overseeing eight to 10 employees.

2、Embrace “scale-up” ecosystems

With incubators abounding, support for startups is robust in most major cities around the world. But to really move the needle on jobs and innovation, more governments and private-sector institutions are pivoting into building ecosystems to support “scale-ups” to grow existing firms to $1 billion in revenue. Now is the time to remind your local government leaders that the real economic engines of our economy need some attention.

3、Open the books on health care costs

One-third of employers expect the greatest cost increase from Affordable Care Act compliance to take place in 2016, when companies with 50 to 99 employees must start providing insurance, a recent survey found. More are shifting to cheaper, high-deductible plans as a result. If you still invest in a comprehensive health plan, start educating your employees about exactly what this valuable form of compensation really costs your company—and what it’s worth to them in pretax dollars. It will give you an edge over rivals who have pared such benefits.

4、Benefit from the freelance economy

No matter how you feel about Uber, there’s no denying that relationships between companies and talent have become more fluid. With nearly half the workforce expected to be freelance by 2020, now is the time to learn how to tap into this vital talent pool more effectively. Showing your leadership team how to organize and inspire free agents who don’t necessarily depend on your firm for a paycheck every week will make your company more agile.

5、Be like a “B Corp”

Most growth companies will never be certified as a benefit corporation—a rigorous process that measures factors such as their environmental and social record. But with even the giant corporation Unilever UN 1.56% publicly discussing becoming one, smart leaders should turn B Corp guidelines (bcorporation.net) into a checklist to drive their business in 2016 and beyond. Great employees want to work for companies that stand for more than just profit, so it will give you a leg up in the talent wars. And it’s likely to win you more of the kind of customers you want to keep too.

Verne Harnish is the author of Scaling Up.