MPW内幕网络是美国的一个在线社区，美国商界内外的一些大咖会在这里及时分享与职业和领导力有关的问题。今天为大家分享的是罗德公关公司CEO步春歌（Kathy Bloomgarden）在“你在追逐梦想的过程中如何对待人们的负面评价？”这一问题下的答案。

在职业生涯的某个阶段，每个人都会在追逐梦想的过程中遇到一些负面评价。特别是在一个竞争的环境中，当你试图超越自我，设立一个雄心勃勃的目标，或是想用一种新的方法实现一个艰难的目标时，外界的各种非议更是无可避免。

遇到这种情况时，我们通常有两种方法可以应对：一是寻求支持并且反击，二是用软实力来回击。第一种应对方法是当我们遭到不公平的非议时自然而然地产生的一种情绪化的回应方式，但它会让你和你的团队耗费很多精力，同时它引起人们的质疑，并削弱你的努力。因此，更好的回应方法是倾听人们的这些非议和批评，哪怕它们是大错而特错的。你不妨采用以下方法应对：

对批评进行剖析

虽然人们对你的负面评价往往充满了误解和各种不为人知的企图，但有些时候，人们的批评也是有道理的。比如你正在推动收购一家公司，因为你觉得这样会给自家企业带来新的增长机会，但唱反调的人却表示，这家公司和我们的现有业务没有任何关系。虽然你选择的收购时机可能真的很好，然而他们说的可能也是对的——那家公司的业务的确和你们没有什么关系。雅虎对Tumblr的收购就是前车之鉴。这笔收购显然就是一个失败的战略，它直接导致了雅虎作为一个独立实体的消亡。

如果有人跳出来批评你的想法或你的工作表现，那么你要着重倾听其中与你的工作确实相关的部分。这样一来，问题就变得容易解决了，而且问题的焦点也从“你哪件事做错了”变成了“你可以把哪件事做对”。

靠建立关系来转移批评

如果只有你一个人站出来给你和你的团队说话，你就会变成一个更容易攻击的目标。所以一定要建立一些关系。你要让大家明白，你正在推动的东西能够惠及整个团队和企业。你要让大家跟你站在同一条船上，这样大家才会为你摇旗呐喊。你的目标不仅仅是“你的梦”，还要成为大家共同的梦。因此，你要向大家强调这个目标实现后将为整个企业带来哪些利益。

用正面的评价回应批评你的人

当你一心一意想要实现某个目标时，很多人之所以对你横加批评，实际上是因为他们感到自身受到了威胁，或是有一种不安全感。所以你要正面评价他们的工作，让他们知道，他们的工作对你要实现的目标是有意义的。你要让他们参与到对话中来，让他们有一定的发言权，不至于排斥在圈子以外。你要想办法把他们的工作整合到你的目标之中，并对他们的付出表示认可。

在你实现目标的过程中，为自己拉些盟友，建立一个拥有相同价值观、目标和激情的利益共同体，是极为重要的。我们正活在一个快速变革的时代。要想在变革丛生的环境中获得成功，你就需要大胆的行动、伟大的愿景和崇高的目标。但不要忘了，很多伟大的梦想往往会中道夭折。即便你选择了一条明智的道路，但如果身后没有人跟随你，你的成功之路也会变得艰难得多。（财富中文网）

译者：朴成奎

The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: “How do you deal with negative scrutiny while trying to pursue your dream?” is written by Kathy Bloomgarden, CEO of Ruder Finn.

At some point in our careers, each of us will experience negative scrutiny as we aim to pursue our dreams. This is especially true in competitive settings when we try to push the boundaries, set ambitious targets, or chart a new path to reach a tough goal.

There are two ways to react to this sort of reproach: One is to get back up and fight it, and the other is to use soft power to combat it. The first reaction is a natural, emotional response to what is often unfair criticism. But it distracts you and your team, sows doubts, and weakens your efforts. It’s far better to listen to the criticism and comments, even if they are way off base. Here’s how you can make this work for you:

Dissect the critique

While negative scrutiny is generally filled with misinformation and less-than-transparent intentions, sometimes there is truth to it. For example, say you’re pushing to acquire a company with new competencies that you feel will open new growth opportunities, but others say that there is no link to the current business. While you might be right about it being the right time to acquire a company, they could be right about it being the wrong business. Just look at Yahoo  and Tumblr. The acquisition was seen as part of a failed strategy that lead to the company’s demise as an independent entity.

If others criticize your ideas or performance, focus on the more relevant comments to narrow the criticism down. This will make it easier to address, and the conversation moves from what you did wrong to what you can do right.

Build relationships to deflect the criticism

If you’re alone in speaking on your and your team’s behalf, you will be an easier target. Build bridges. Make clear that what you’re pushing forward will benefit the larger team and enterprise. Draw others into your journey so they own a piece of it. Go beyond making it “your dream” and make it a shared vision. Emphasize how realizing the goal will bring rewards across the organization.

Surprise your critics with positive comments

Often, critics feel threatened or insecure in the face of what you’re attempting to achieve. Offer some positive comments about their work and how it links to what you’re hoping to accomplish. Make them part of the dialogue so they have a voice and aren’t outside of the circle. Find ways to incorporate their input and recognize them for it.

Don’t underestimate the power of building alliances and a community that shares values, purpose, and a passion for getting to where you want to go. We live in a time of fast-paced change. To be successful in this environment fraught with disruption, you need bold moves, great vision, and oversized goals. But don’t forget that many great dreams get sidetracked. While you’re on a smart path, if there is no one behind you, it will be much harder to reach your goal.