2017年，这5本商业著作最值得阅读
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从改善工作状态到提高说服能力，这些商业实践宝典值得你在2017年细细品读。 《怎样度过美好的一天：借助行为科学的力量来改变你的工作状态》 作者：卡罗琳·韦布 |
These practical gems deserve a place on your nightstand. How to Have a Good Day Harness the Power of Behavioral Science to Transform Your Working Life By Caroline Webb |
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对于工作兴奋感不断减弱的情况，经济学家、麦肯锡前合伙人韦布有解决办法。通过研究大脑，她介绍了怎样从日常工作中获得更多乐趣，怎样尽可能发挥创造力，以及怎样通过“七块积木”组成的美好一天来增强自己的影响力。韦布会告诉大家怎样防止陷入疲惫，从而兴高采烈地上班，充满活力地下班。 《定价人的自白：价格怎样影响一切》 作者：赫尔曼·西蒙 |
If the thrill is fading from your work, economist and former McKinsey partner Webb has the antidote. Drawing on brain research, she shows how to make more of your daily tasks pleasurable, max out your creativity, and add to your impact by putting in place the seven building blocks of a good day. Webb will show you how to prevent burnout so you arrive at your desk excited and leave energized. Confessions of the Pricing Man How Price Affects Everything By Hermann Simon |
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定价是企业最关键的决策之一，但绝大多数高管最多也只是在了解情况的基础上进行猜测，进而把25%-100%的潜在收入拱手让给了别人。本书提供的定价心理速成培训可以把定价变成战略性武器，作者则是全球最佳定价咨询公司Simon-Kucher & Partners创始人（一定要读一读针对伦敦奥运会的案例分析，这次奥运会创造的收入超过了此前三届的总和）。 《说服之前 ：影响和说服的革命性途径》 作者：罗伯特·西奥迪尼 |
Pricing is one of the most critical decisions a company can make, but the vast majority of executives give it an educated guess at best—leaving 25% to 100% of their potential revenue on the table. Turn what you charge into a strategic weapon with this crash course on the psychology of pricing, written by the founder of Simon-Kucher & Partners, the premier global consultancy in this field. (Make sure you check out the case study on the London Olympics, which generated more revenue than the three previous Olympics combined.) Pre-Suasion A Revolutionary Way to Influence and Persuade By Robert Cialdini |
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许多人都相信作为西奥迪尼的最畅销著作《影响力》让他成了这方面的思想大家。现在他又推出了一本书，内容是怎样让说服效果倍增——其中的关键在于尝试影响别人之前按正确的步骤行事。这本书介绍的恰当时机和筹划是许多老练的市场推介人士都不了解的东西。 《立即行动并一蹴而就：企业转型和丰富生活的五个步骤》 作者：格雷格·布伦纳曼 |
Many believe that Cialdini’s bestseller, Influence, made him the top mind on this subject. Now he has produced a book that shows how to multiply the effects of your persuasion. The key is to take the right steps before you attempt to influence someone. This book reveals the proper timing and setup, something many sophisticated marketers don’t know. Right Away and All at Once Five Steps to Transform Your Business and Enrich Your Life By Robert Cialdini |
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如今所有公司都在不断扭转局势。汉堡王、普华永道咨询公司前首席执行官、大陆航空前首席运营官布伦纳曼提出了一个简明公式，用以评估某家公司是否能够挽救，以及如果可以的话，要怎样进行挽救。无论从事哪种行业，这位扭亏大王的建议都会让你从中受益。 《教导的习惯：少说多问并永远改变你的领导方式》 作者：迈克尔·邦吉·斯坦尼尔 |
Every company is in perpetual turnaround mode today. Brenneman—ex-CEO of Burger King and PwC Consulting and past COO of Continental Airlines—offers a succinct formula to evaluate whether your business can be saved and, if so, how to do it. No matter what business you’re in, you’ll profit from the advice of the king of turnarounds. The Coaching Habit Say Less, Ask More & Change the Way You Lead Forever By Michael Bungay Stanier |
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长期以来我一直希望用“教练”这个词来取代“经理”。斯坦尼尔阐述了在数据驱动时代这样做为什么很有必要，以及领导者怎样每天用10分钟或更少的时间来指导别人。通过介绍行为经济学的重大发现，斯坦尼尔指出，教练必须要问七个问题才能达到明显效果。（财富中文网） 作者：Verne Harnish 译者：Charlie 审校：詹妮 |
I’ve long hoped we’ll replace the term “manager” with “coach.” Stanier shows why it is imperative to do so in a data-driven age and how leaders can guide people in 10 minutes a day or less. Tapping key findings in behavioral economics, he reveals the seven questions coaches must ask to achieve phenomenal results.
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