人们一般不信任媒体，不过会信任他们喜欢的媒体

美国媒体研究所（American Press Institute）称，研究似乎表明，公众对媒体的看法“比许多传统研究显示的更加复杂和细微”。这次研究是他们与美联社（Associated Press）-全国民意研究中心（NORC Center）公众事务研究部合作的一部分。

尤其明显的一点是，根据问题是关于对一般媒体的认知，还是对最常用媒体（大部分情况下都是相当主流的媒体）的认知，人们的回答也会而发生变化。

当被问到一般媒体是否“非常准确”时，只有17%的受访者表示认同。不过如果题干中的是受访者依靠最多的媒体，那么就会有两倍，也就是34%的受访者表示他们相信这些媒体非常准确。

类似的，只有22%的受访者表示一般的新闻媒体会关心那些他们报道的人。而超过35%的受访者相信他们依靠的媒体会给予那些被报道者关怀。

有趣的是，研究还显示，当被问到最依赖的媒体相关的问题时，共和党和民主党的受访者在对它们的信任度上没有什么差别。

只有8%的共和党受访者表示新闻媒体通常“非常准确”，40%的共和党人认为他们使用最多的媒体来源是准确的，这与同意这种观点的民主党人比例大体一致。

最近许多研究都凸显了意识形态对媒体信任度的影响。公共关系公司Edelman的一份名为《信任晴雨表》的报告发现，只有15%的特朗普支持者表示他们相信媒体在做正确的事情，而克林顿的支持者有51%持这种观点。

美国媒体研究所表示，它的研究表明媒体的信任问题“比一些人认为的要更加复杂”。

尤其值得一提的是，美国媒体研究所表示，认为美国人不再信任新闻，或是被隔离在自己的意识形态里，都是把问题看得过于简单了。然而，他们也指出，40岁以下人群对于媒体的信任正在减退，无论他们的意识形态如何。（财富中文网）

译者：严匡正

The findings appear to show that public attitudes about the media are "more complex and nuanced than many traditional studies indicate," according to the American Press Institute, which conducted the study as part of a collaborative effort with the Associated Press-NORC Center for Public Affairs Research.

In particular, people's answers changed depending on whether the question was about their perception of the media in general or the media that they used most often—which in most cases consisted of fairly mainstream outlets.

When people were asked whether the media, generally, was "very accurate," only 17% said that they agreed with the statement. But when respondents were asked about the media sources that they rely on most, twice as many—34%—said they believed they were very accurate.

In a similar way, only 22% of people said that the news media, in general, cares about the people it reports on. But more than 35% of those surveyed said that the outlets they rely on care.

Interestingly enough, the study showed that divisions between Republican voters and Democratic voters when it comes to trust in the media virtually disappear when the question refers to media sources that the respondents rely on most.

While only 8% of Republicans said that the news media was generally "very accurate," 40% of Republican voters said the media sources they use most were accurate, roughly the same as the number of Democrats who agreed with that statement.

Many recent studies have highlighted an ideological divide when it comes to trust in the media. A report from public relations firm Edelman called The Trust Barometer, for example, found that only 15% of Trump voters said they trusted the media to do what was right, compared with 51% of Clinton voters who agreed with the same statement.

According to the American Press Institute, the findings from its study suggest that the issue of trust in the media "is more complicated than some may think."

In particular, the API says the research shows that the idea of Americans somehow retreating from news, or being separated into their ideological corners "oversimplifies what is occurring." However, the Institute did note that trust in the media among those under 40 does appear to be declining, regardless of ideology.