是什么让企业领导者彻夜难眠？

并不是华盛顿政府的混乱或工人的涨薪，而是亚马逊正在或可能会对他们的商业模式产生的影响。这家不断扩张的网络巨头已经从零售业杀手变成了经营范围更广的企业，从高端百货商到技术开发商，如今都是它的竞争对手。

可以肯定地说，美国公司已经注意到，并越来越关注这种竞争。亚马逊引发的关注，还要甚于六个多月后依旧没能立法的特朗普政府。

观察过去90天里的收入电话会议和投资者日等企业活动，我们可以发现一个趋势：亚马逊的被提及率很高。根据彭博社统计的数据，在此期间，亚马逊被提到了惊人的635次，而特朗普总统只有162次，工资是111次。如果把区间缩短到过去30天，亚马逊的登场率还有进一步上升，为165次，特朗普和工资分别是32次和22次。

这种趋势已经持续了12个月，其中包含特朗普出人意料地赢得大选的那段时期。然而在这段时间的收入电话会议上，亚马逊被提到了1,800次，特朗普则是1,000次，工资是406次。

亚马逊常常出现在零售市场转型、拓展新型业务的讨论中。例如，在本月麦当劳第二季度的收入电话会议上，首席执行官史蒂夫·伊斯特布鲁克将亚马逊收购高档食品连锁店全食超市作为食品业迅速转型的例子。

他说：“这表明了商界颠覆性之强和变化之快。”

高管们也会很快谈到他们与亚马逊的合作关系。耐克公司的首席执行官马克·帕克就在今年6月的收入电话会议上强调了他们在品牌备案项目上与亚马逊尝试的合作。

他说：“就像我们与其他合作伙伴所做的一样，我们正设法改善品牌的展示方式，提高产品故事的质量，从而优化亚马逊上耐克营造的消费者体验。”（财富中文网）

译者：严匡正

What keeps corporate leaders up at night?

It isn’t the chaos in Washington or rising worker pay. It’s what Amazon.com Inc. is, or could be, doing to their business models. The expanding online behemoth has morphed from a retail category killer to a much broader enterprise that now competes with everything from high-end grocers to technology developers.

It’s safe to say corporate America has taken notice — and is increasingly concerned about the competition. So much so that Amazon’s overshadowed the Trump administration’s inability to claim a signature legislative achievement after more than six months in office.

Looking at the last 90 days of earnings calls and other corporate events such as investor days, a trend emerges. Amazon comes up a lot. It was mentioned a staggering 635 times over that time frame, while President Trump came up just 162 times and wages were discussed 111, according to data compiled by Bloomberg. It’s become even more pronounced over the past 30 days, with Amazon garnering 165 mentions compared with 32 for Trump and 22 for wages.

The trend holds over the past 12 months, which encompasses the period when Trump pulled off his surprise election victory. Yet, Amazon was mentioned 1,800 times on earnings calls over that span, compared with 1,000 for Trump and 406 for wages.

Amazon typically comes up in discussions about efforts to expand into new business lines in a shifting retail landscape. For instance, on the McDonald’s Corp. second-quarter earnings call this month, Chief Executive Officer Steve Easterbrook pointed to Amazon’s purchase of the upscale grocery chain Whole Foods Market Inc. as an example of how rapidly the food industry is being transformed.

“It just demonstrates how disruptive the business world is and how quickly it moves,” he said.

Executives are also quick to point out partnerships they have with Amazon. Mark Parker, the CEO of Nike Inc., highlighted the shoe manufacturer’s pilot brand-registry program with the retailer on his June earnings call.

“As we do with all of our partners,” he said, “we’re looking for ways to improve the Nike consumer experience on Amazon by elevating the way the brand is presented and increasing the quality of product storytelling.”