公司如何避免被颠覆

领导今天的技术型企业并非易事。创新和不断变化的市场可能会以前所未有的速度颠覆这些公司。

为躲开一些并非不可避免的干扰并成为赢家，管理者必须鼓励多样性，向员工灌输更远大的目标并接受失败（至少按合理的程度予以接受）。

维基百科联合创始人吉米·威尔斯目前就职于新闻初创公司WikiTribune。他说：“我在工作方面失败过很多次。如果不再失败，原因很可能就是我没有从事任何有意思的工作。”

近些天，颠覆管理成了科技行业热门词汇，人们像念咒一样地重复它。这个词也是今年5月伦敦Dreamforce大会上一场研讨会的主题。这场研讨会由商业软件巨擘Salesforce主持。说到底，这个问题无法轻而易举地解决，从假新闻的泛滥和Uber走出青春步入成年的尝试中都能看到这一点——后者一连串的丑闻和管理层震荡就是证明。

荷兰前政坛人士、曾担任欧盟数字事务专员的内丽·克罗斯表示：“我坚信颠覆无论如何都会发生。我们可以做出决定，是要利用它，还是被它击败。我非常希望一直处于掌控者的位置。”（财富中文网）

译者：Charlie

审稿：夏林

Leading a technology business today isn’t easy. Innovation and changing markets can upend companies faster than ever.

To avoid some of the inevitable turbulence and emerge as winners, executives must encourage diversity, imbue employees with a greater purpose, and embrace failure (at least, in reasonable doses).

“I’ve failed many times in my career,” said Jimmy Wales, co-founder of online encyclopedia Wikipedia and currently working on news startup WikiTribune. “If I never fail again, it’s probably that I’m not doing anything interesting.”

Managing disruption, a buzzword that is repeated like a mantra in the tech industry these days, was the focus of a panel in May at the Dreamforce conference in London, hosted by business software giant Salesforce. In the end, there are no easy answers to the problem that is reflected in everything from Uber’s struggle to graduate from adolescence into adulthood—as reflected by a series of scandals and management shakeups— to the proliferation of fake news.

“I’m a strong believer that disruption will anyhow occur one way or another,” said Neelie Kroes, a former Dutch politician who also served as European Commissioner for Digital Agenda. “We can make up our minds—are we using it or are we taken by disruption? I’m a strong believer in staying in the driver’s seat. “