作为训练有素又很专业的建筑师，经典奢侈鞋履品牌Monolo Blahnik首席执行官克里斯蒂娜·布拉赫尼克认为，大多数企业高管认为紧急的事其实没有那么重要。

上周三，在新加坡举行的财富国际设计头脑风暴大会上，布拉赫尼克表示：“商业成功只是保护公司核心价值观的副产品。如果说公司业务基础发生变化，就是因为我们格外重视创新。创新是第一位的。”

她说，Monolo Blahnik认为企业与品牌不可或缺的其他价值观包括谦逊、有涵养、节制、尊重和追求美。这些都是她叔叔在设计中展现的。

自布拉赫尼克2009年担任Manolo Blahnik的首席执行官以来，公司业务显然受到她的影响，而且是正面影响。公司营业额增加了八倍，营业收入增长六倍，新开了16家门店。

布拉赫尼克说，她并没有单纯为了增长而追求增长。沉迷于财务数据可能会毁掉一个品牌。

当年，家族内部提出由布拉赫尼克接掌公司首席执行官时，她并不确定建筑师出身的自己能不能胜任。可她后来发现，自己掌握的技能运用在公司经营上很容易。虽然她身为建筑师并不清楚怎么搅水泥和铺设电线，但她懂得如何设计结构。就任首席执行官后，她很清楚想要怎样的组织和结构，并能安排专家执行。

布拉赫尼克说，只想让叔叔留下来的设计事业代代相传，没考虑过什么五年计划。

“我们考虑的是500年大计。我人生的意义就是守护他留下的财富。这就是我们的使命。”（财富中文网）

译者：Pessy

审稿：夏林

An architect by training and profession, Kristina Blahnik, CEO of iconic high-fashion shoe brand Monolo Blahnik, is giving the boot to the priorities of the average corporate chief.

“Commercial success is just a byproduct of protecting our core values,” she told the Brainstorm Design conference in Singapore on Wednesday. “If our bottom line has been impacted, that is a result of the value we put on creativity. Creativity is number one.”

Other values that are integral to the Blahnik business and brand, she said, include humility, quality, modesty, respect and creating beauty. They are the values her uncle Manolo displays while he designs.

Since she took over as CEO in 2009, the Manolo Blahnik bottom line has definitely been impacted – but in positive ways. Turnover has increased eightfold, revenues have increased six times over, and the brand has opened 16 new stores.

But she has said she does not advocate growth for growth’s sake. Obsession with numbers can destroy a brand, she says.

When she was asked to take over as CEO by her family, she wasn’t sure her background as an architect would be helpful. But she discovered that her skills sets were easily transferable. As an architect she couldn’t mix cement or lay electrical lines, but she knew how to design the structure. As a CEO she knows the structure and organization she wants and has the expert to carry it out.

To ensure that her uncle’s design legacy endures, she said, she does not think in five-year plans.

“We think in 500-year plans. My purpose in life is to protect his legacy. That is what we’re about.’’