注意：这些是Z世代最喜爱的品牌

Z世代已经稳步取代了百事一代。

Engagement Labs针对20世纪90年代中期出生的人们最喜爱的品牌发起了一项研究，结果发现科技公司大受欢迎。

可乐公司——可口可乐（Coke）和百事可乐（Pepsi）——都是Z世代最热衷的品牌，不过由于美国年轻一代更关注健康，它们的影响力也有所减退。2013年至今，平均每天讨论百事可乐的Z世代的比例已经降低了49%。同期可口可乐的讨论者也减少了21%。

Engagement Labs表示，iPhone在这一群体中得到的讨论最多。苹果（Apple）单独得到了一个排名，名列第二。

可口可乐是第三流行的品牌，随后是三星（Samsung）、耐克（Nike）、麦当劳（McDonald’s）和沃尔玛（Walmart）。

百事可乐名列第八。

这份排名依据的是平均每天讨论这些品牌的年轻人数量。调查团队在一年的时间里与超过6,700名年轻人进行了交谈。Engagement Labs称结果显示，整体来看Z世代喜欢那些能让他们一起交往的事物，尤其是科技和美食。

这一结果与代际动力学中心（The Center for Generational Kinetics）的发现相符。今年早些时候，该中心指出Z世代将科技作为与朋友和家人互动的主要方式。

代际动力学中心的行为设计师海瑟·沃特森表示：“使用手机就是他们的基本人权之一。一个13岁的孩子就能随时下单外卖送到家里。他们可以从手机中获取娱乐、社交等一切所需……让他们联系在一起的是数字网络，而不是现实社交。”（财富中文网）

译者：严匡正

The Pepsi Generation has been firmly supplanted by Generation Z.

A study by Engagement Labs of the brands that most resonate with people born in the mid-1990s finds that tech companies are red hot.

Cola companies—both Coke and Pepsi—are on the list of brands generation the most buzz with Generation Z, but as younger Americans become more health conscious, their influence is dwindling. Since 2013, the percentage of Generation Z that talks about Pepsi on an average day has fallen 49%. Coke is down 21% in that same time period.

The iPhone is generating the most buzz with the group, says Engagement Labs. Apple gets a separate ranking and comes in at number two.

Coke is the third most popular brand, followed by Samsung, Nike, McDonald’s and Walmart.

Pepsi is ranked eighth.

The rankings are based on number of teenagers who speak about the brand on an average day. The group spoke with more than 6.700 teens over a one year period. Overall, says Engagement Labs, the findings show that Gen Z is drawn to things that bring it together, specifically tech and foods.

That falls in line with the findings of The Center for Generational Kinetics. Earlier this year, that group noted that Generation Z relies on technology as its chief way to interact with friends and family.

“Their cell phone is a basic human right,” said Heather Watson, behavioral designer at The Center for Generational Kinetics. “A 13-year old can have food delivered to their house whenever they want to. They can get anything they need from entertainment to friends. … They’re digitally together, rather than socially together.”