想获得面试机会？先把你的领英档案填完整

如果你已经有一份很好的纸质简历了（或者是PDF版本的），那么，招聘经理会不会在乎你有没有领英的个人主页呢？根据一项最新研究，答案绝对是肯定的。

简历撰写服务公司ResumeGo发现，求职者如果在领英网上有一个“全面的”个人主页，那他获得面试的机会，会比完全没有领英个人页面的求职者高出71%。

ResumeGo公司的CEO彼得·杨告诉《财富》杂志，如果求职者的简历附上了领英页面的链接，但领英页面十分简略，只有“不到500个字的简介，5个以下的关系人，对页面中的工作经历也没有任何描述”，那么，这名求职者甚至更加难以接到面试电话。

彼得·杨指出：“很多人认为，领英的主要优点是社交和建立圈子，这确实是这个网站的一大优点。这也导致很多通过其他途径（如招聘网站和中介机构等）求职的人要么没有领英页面，要么就是把领英页面写得很差。他们没有意识到，在简历里附上一个全面的领英页面，本身就是一个加分项，更容易为求职者带来更多的面试机会。”

If you have a good paper (or, more likely, pdf) version of your resume, do hiring managers really care whether or not you have a LinkedIn profile? According to a new study, the answer is an overwhelming yes.

The CV and resume writing service ResumeGo found that applicants who included a link to a “comprehensive” LinkedIn profile on their resume were 71% more likely to get a job interview than applicants who didn’t have a LinkedIn profile at all.

Resumes featuring a “bare bones” LinkedIn—which ResumeGo CEO Peter Yang qualified to Fortune as a “profile summary of under 500 characters, less than or equal to 5 connections, and no descriptions completed for any of the work experiences listed”—were even less likely to nab a job callback.

“A lot of people believe that the primary benefit of LinkedIn is to network and build connections, which is indeed an awesome benefit of the website,” Yang said. “The result of this is that people who choose to find jobs through other avenues (e.g. job boards, recruitment agencies, etc…) tend to have either a poorly written LinkedIn profile or no LinkedIn profile at all. They don’t realize that having a comprehensive LinkedIn profile included on the resume itself is a huge plus in terms of landing more interviews.”

实验方法

为了验证这个结论，从2018年10月8日到2019年3月8日，ResumeGo公司在多家求职网站（包括Glassdoor、ZipRecruiter、Indeed等）创建和上传了24,570份虚构的简历。

这些简历共分为三类：第一类“求职者”没有领英个人页面；第二类只有“基础的”领英页面；第三类则有详细的个人页面，也就是个人简介在1000个字符以上，联系人在300个以上，而且对以往工作经历有段落式或者要点式的描述。

彼得·杨告诉《财富》杂志：“三组的简历是完全一样的，唯一的区别是第一组完全没有领英页面，第二组只有一个简略的领英页面，第三组则有一个详细的领英页面。”每组内的简历略有区别，以相应地反映招聘职位的行业和水平。

在实验中，每组都提交了8190份申请。彼得·杨表示：“对发布的每个职位，我们只会从第一、二、三组中选择一份简历提交。”

研究发现

5个月的实验结束后，ResumeGo公司发现，拥有“全面”领英页面的求职者，获得面试通知的机率是13.5%；没有领英页面的求职者获得面试通知的机率是7.9%； 只拥有“基本”领英页面的求职者，获得面试通知的机率则只有7.2%。

不过彼得·杨也提出，随着职务等级的提高（从初级职位到中级职位，再到管理职位），领英页面的重要性是逐步下降的。

所以如果你还处在职业金字塔的下层，及时在领英上更新你的网络简历，或许也是你通往成功的重要一步。（财富中文网）

译者：朴成奎

The Methodology

In the end, ResumeGo came to this conclusion after creating and submitting 24,570 fictitious resumes to jobs listed on various career search websites (including Glassdoor, ZipRecruiter, and Indeed) between October 8, 2018, and March 8, 2019.

These resumes fell into three different categories: Group 1 “applicants” didn’t have a LinkedIn profile, Group 2 had a “bare bones” LinkedIn, and Group 3 had a “comprehensive” LinkedIn profiles with 1000 character plus profile summaries, over 300 connections, and either paragraph or bullet-point descriptions of past jobs.

“For every resume we created for Group 1, we included an exactly identical resume in Group 2 (except with a bare-bones LinkedIn profile) and an exactly identical resume in Group 3 (except with a comprehensive LinkedIn profile),” Yang told Fortune. And the resumes differed to appropriately reflect the job posting’s industry and level.

Each group submitted resumes to 8,190 jobs, and Yang said that “for each job posting, we only ever submitted one resume from either Group 1, 2, or 3.”

The Findings

At the conclusion of the five-month field experiment, ResumeGo found that applicants with “comprehensive” LinkedIn profiles had a 13.5% callback rate, applicants without LinkedIn profiles had a 7.9% callback rate, and applicants with “bare bones” LinkedIn profiles had a 7.2% callback rate.

However, Yang notes, as the job level increased (from entry-level to mid-level to managerial-level), the importance of the LinkedIn profile decreased.

So if you’re on the lower end of the corporate ladder, updating your online resume could be an important step in your rise to the top.