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  • Apple's new pitch to Hollywood

    Philip Elmer-DeWitt 2010-02-25 12:59

    With 8,000 movies and 50,000 TV episodes, the iTunes Store now needs to drive salesby Philip Elmer-DeWittApple (AAPL) makes a big deal about how many ...

  • Hollywood's choice: 99-cents or nothing

    Philip Elmer-DeWitt 2010-08-28 02:02

    The second episode of The Big C, Showtime's bittersweet hit comedy about a suburban mom with melanoma, aired Monday night at 10:30 p.m. Less than thre...

  • What to make of Apple's new volatility

    Andy M. Zaky 2010-07-06 01:13

    For as long as I can remember, Apple (AAPL) has been a slave to the direction of the broader market despite its unusually strong fundamentals. Wheneve...

  • The buzz about Apple’s new batteries

    财富中文网 2009-06-16 10:52

    By Philip Elmer-DeWittThere’s a surprising level of awe and wonder in the tech press about the batteries in the MacBook Pro computers that Apple (AAPL...

  • Analyst: Old iPhone, not new, will drive Apple’s sales

    财富中文网 2009-06-24 11:28

    By Philip Elmer-DeWittThose 1 million iPhone GSs sold last weekend represent a “remarkable achievement,” writes RBC Capital’s Mike Abramsky in a note ...

  • Apple's iPhone 4: The reviews are in

    Philip Elmer-DeWitt 2010-06-25 09:11

    Wednesday's papers will carry the first official reviews of Apple's (AAPL) new iPhone 4. The usual suspects have been playing with the device for the ...

  • The Apple of Nokia's Eye

    Jessi Hempel 2009-10-27 06:43

    Posted by Jessi Hempel, writerThe trouble with being number one in any industry is that you have nowhere to move but down. Few companies know this bet...

  • Who will replace Eric Schmidt on Apple’s board?

    财富中文网 2009-08-05 10:26

    By Philip Elmer-DeWittNow that Google (GOOG) CEO Eric Schmidt has resigned from Apple’s (AAPL) board of directors — something that actually happened l...

  • What's in a new logo?

    财富中文网 2009-08-12 05:40

    It can invigorate a company's image or squander its brand equity. To see which gambles paid off, Fortune turned to a few experts to judge some of the ...

  • Microsoft's new brain

    David Kirkpatrick 2008-02-22 09:15

    来源:2006年4月号《财富》杂志作者:David KirkpatrickBrutal competition. A stock going nowhere. Microsoft is in crisis, so Bill Gates has unleashed his new hire, soft...

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