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  • Dollar General的新连锁商店瞄准富裕消费者

    王波非(Phil Wahba) 2020-10-15 03:30

    Dollar General正在瞄准富裕消费者,开辟全新获客渠道。作为一家成长迅速的折扣零售连锁企业,Dollar General目前在全美拥有16300家门店。10月8日,该公司宣布将于未来几周在纳什维尔附近率先开设两家“popshelf”连锁门店,并计划在首个财年开设总计30家门店。“popsh...

  • 企业如何把握富裕消费者带来的机遇

    吕晃、郭又绮 2013-02-08 12:07

    我们在此谈论的中国富裕消费者不同于中国的中产阶级和高净值人士。中国富裕消费者拥有的财富介于中产阶级和超级富豪之间,但他们的消费习惯和态度与其他两个群体截然不同。中国富裕消费者的家庭年均可支配收入至少为20,000美元(基于中国的相对收入和购买力,这一起点相当于发达国家38,000美元的家庭年均可支配...

  • 沃尔玛的增长新思维:吸引富裕消费者

    Phil Wahba 2015-10-21 05:25

    沃尔玛公司上周三发布预测称,本财年的营收不会增长。这条与此前预期相反的消息震惊了华尔街。更糟糕的是,沃尔玛已经告诫投资者,由于公司将向电商业务进行大规模投资,并提高员工薪酬,明年的营业利润或将大幅下跌。沃尔玛正在实施一项通过改变商品搭配和店面陈列来吸引更多中高阶层消费者的战略。上述投资计划正是该战略...

  • The Tragedy of General Motors

    Carol Loomis 2008-02-22 07:14

    来源:2006年2月号《财富》杂志作者:Carol LoomisThe Detroit giant is a weird, scarred combination: a carmaker doing poorly, and an insurance company engulfed by its o...

  • General Mills

    《财富》 2011-04-07 07:55

    排名:58 (去年排名:90)是什么使这家公司如此伟大?这家麦片和酸奶生产商为它“不浮华、不喧闹、不自大”的企业文化而自豪。公司大约有2,500名员工已经在此工作了25年。2009年营业收入(百万美元):14,796网址:www.generalmills.com ...

  • General Motors' second chance

    财富中文网 2009-08-19 11:11

    GM's recent efforts to transform are encouraging, but we've seen the automaker's other revivals falter.By Alex Taylor IIIThe other day, General Motors...

  • Is the dollar really doomed?

    Colin Barr 2010-11-24 01:21

    Maybe the convulsing world financial system isn't doomed after all.Headlines are rife with reports of currency wars and respectable people are talking...

  • Dollar crunched again

    Colin Barr 2010-10-10 01:04

    The U.S. dollar dropped to its lowest level since January, even as a prominent Federal Reserve official cast doubt on the assumption that the Fed will...

  • Globetrotting for a strong dollar

    财富中文网 2009-11-09 05:22

    Believe it or not, there are nine other currencies that are doing worse than the dollar.By Scott CendrowskiWhen the U.S. dollar gained ground on the E...

  • Dumping the dollar: Why it's time to diversify

    Nin-Hai Tseng 2010-07-17 01:55

    Imagine a world without the almighty greenback as the main reserve currency.It's not an easy thought. The U.S. dollar has long been the global currenc...

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