-
For BP, post-spill advertising comes at an unknown cost
Shelley DuBois 2010-09-04 12:43The coverage of BP's Deepwater Horizon spill is teaching the typically secretive oil industry something about life in the limelight. Now, the company ...
-
BP's murky deep-water future
Ken Stier 2010-05-14 09:44Not only did the virtually impossible happen -- a blowout on the Gulf of Mexico seabed a mile down -- it happened to a top-notch oil team. BP's debacl...
-
Disney comes to China
财富中文网 2009-11-06 12:17The Mouse announces plans for a theme park in Shanghai, but can Disney learn from the mistakes it made in Hong Kong?By Sheridan PrassoChina's announce...
-
General Electric comes clean
财富中文网 2009-08-12 01:38The company aims to be more open about its accounting, but its finance division looks like a candidate for closer supervision.By Katie BennerWhen Gene...
-
Google and DirectTV announce advertising partnership
Seth Weintraub 2010-08-13 11:59Remember Google's three pillars of revenue expansion include big plans for television advertising.Google's next big pillar of growth is television. Ob...
-
Layoffs cost more than you think
财富中文网 2009-06-01 10:59来源:2009年3月号《财富》杂志Cutting jobs may seem the fastest, easiest way to manage in a recession. But it's really one of the most expensive.By Geoff Colvin(Fo...
-
Google asks employees for cost-cutting ideas
财富中文网 2009-09-17 06:23By Julie SchlosserGoogle’s Megan Smith, Vice President of New Business Development, offered up a fresh approach to cost cutting during Fortune’s Most ...
-
BP slashes dividend
Colin Barr 2010-06-18 01:29(FORTUNE) -- BP ended weeks of speculation Wednesday by canceling its quarterly dividend for the rest of this year.Chairman Carl-Henric Svanberg said ...
-
BP after the spill: Bankrupt, bought, or business as usual?
Nin-Hai Tseng 2010-06-12 01:33Despite some progress over the weekend to slow the flow of oil gushing into the Gulf of Mexico, BP is still struggling to find a meaningful bright spo...
-
BP的“任务完成”时刻
Peter Elkind and David Whitford 2010-08-14 02:44上周六上午,我们乘飞机来到“深水地平线”(Deepwater Horizon)爆炸事故现场。这是英国石油公司(BP)资助的最后一趟定期媒体之旅。一个月前,这趟每周一次的航班有着长长的等待名单,而现在,19座的Sikorsky S-92A直升飞机上还有空的座位。这个信号说明,随着Macondo油井最终...