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The Real Story
Betsy Morris, Patricia Sellers, Julie Schlosser, Ellen Florian, John Helyar, and Patricia Neering 2008-02-22 10:05来源：2004年5月号《财富》杂志作者：Betsy Morris, Patricia Sellers, Julie Schlosser, Ellen Florian, John Helyar, and Patricia NeeringHow did Coca-Cola's management go...
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Is this rally for real?
财富中文网 2009-09-14 05:08Stocks have been on a record run. We asked the experts where they go from here.By Scott CendrowskiIf you had the courage to buy stocks when the market...
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5 private equity story-lines for 2011
Dan Primack 2010-12-31 01:282010 was a comeback year for private equity. Deal volume nearly doubled, portfolio values were boosted by public market comps (thanks, FAS 157!) and P...
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Michelin Man: The Inside Story
ROGER PARLOFF 2008-02-22 10:44来源：2005年9月号《财富》杂志作者：ROGER PARLOFFImpersonating the famous tire guy, our reporter (above) bathed in love and in sweat. Nothing new for this 107-year-ol...
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The real Billy Mays behind the pitchman
财富中文网 2009-07-07 08:49The last few years had been tough on him physically, but he was always hugely grateful for his success, according to a Fortune writer who profiled him...
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Ghost story: Rolls-Royce's turbocharged future
Alex Taylor III 2010-04-08 11:59If the Rolls-Royce Ghost were a diet book, it would be a best seller.The 2011 Ghost is 17 inches shorter, 350 pounds lighter -- and $135,000 less expe...
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Meet the real 'Mad Men'
财富中文网 2009-08-18 10:12In honor of the debut of the third season of 'Mad Men' on AMC, Fortune looks back at the real life ad giants who defined their decades and swayed the ...
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Oil bigs to Obama: Get real
Adam Lashinsky 2010-02-01 10:00by Adam LashinskyThe CEO of Saudi Aramco, the national oil company of Saudi Arabia, lashed out at the Obama administration Thursday, lamenting the ove...
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Mad Men: Fictional product pitches, real ads
Alex Konrad 2010-08-09 07:23Season four of the AMC show and Emmy favorite Mad Men has started, and change is afoot. Don Draper and his gang now operate out of new digs: Fortune's...
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How artificial life could change real businesses
David Ewing Duncan 2010-06-01 11:07For years Craig Venter has attracted outsized attention and sometimes vitriol for challenging the status quo. Jealous scientific rivals have equated t...
