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The brilliant lessons from McDonald's recall
Kit R. Roane 2010-06-10 03:00In Shrek Forever After, America's favorite green ogre gives up a day to get one, and then regrets his choice. Perhaps McDonald's -- now facing a $15 m...
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Ben Stein: 4 lessons from the recession
Ben Stein 2009-11-25 05:55A look back at what the financial crisis has taught us.By Ben SteinAs I write this from real estate disaster-ridden but still-glorious Los Angeles, I ...
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Three lessons for BP from the Exxon Valdez spill
Shelley DuBois 2010-06-08 07:02Up until the catastrophic Gulf oil spill in April, BP had done a pretty good job of presenting itself as the eco-friendliest big oil company around.Bu...
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Lessons from the land of cheap broadband
Lessons from the land of cheap broadband 2009-11-17 11:56What happens when telcos practically give it away ($13 for 100 megs!)?By Jeffrey M. O'BrienNiQ Lai, chief financial officer of Hong Kong's City Teleco...
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麦当劳（McDonald's）
Daniel Roberts 2011-03-22 07:23最受赞赏公司前50名排名：第10位食品服务行业排名：1（之前排名：1）总体得分：7.97为何受赞赏？快餐业出现了持续衰退，但麦当劳（McDonald's）为何仍是一个深受赞赏和认可的品牌？首先，麦当劳的菜单上推出了一些新品，如沙拉[内有纽曼食品公司（Newman ）的低脂沙拉酱]、鸡肉卷、燕麦片和...
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Three challenges to McDonald's growth
Nin-Hai Tseng 2011-01-26 09:44McDonald's has long been the darling of Wall Street, posting increases in same-store sales for 30 consecutive quarters since early 2003. Even during t...
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McDonald's wins with global palates
财富中文网 2009-07-14 06:05The American institution is doing well in a recession. Its trick: wooing consumers abroad by targeting local tastes and marketing like mad.By Blake El...
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P&G’s Lafley: Lessons in leadership
财富中文网 2009-06-11 09:21By Patricia SellersThere aren’t many hero CEOs anymore. So it’s remarkable that two of the most admired chiefs have announced their retirement within ...
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Toyota ads move beyond the recall
Shelley DuBois 2010-03-11 01:37New ads from Toyota's local dealers look like they're missing something.The commercials play up the features of new cars, show clips of Toyotas drivin...
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Best Buy's lesson from China: Cluttered beats curated
Kit R. Roane 2011-02-16 01:42Sometimes it's better to be late to a party. By the time Best Buy made a splash in China in 2006, large domestic rivals had already spread their tenta...
