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Halo effect: Xbox success puts a glow on Microsoft's killer quarter
The company's blowout quarter came from nearly every division, but taking over the top spot in the video game world was its most surprising statement....
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'Consumer fatigue' vs. the 'halo effect'
Although they disagree, as usual, about the details, the message from Gartner and IDC's quarterly PC market share reports Wednesday was the same: Appl...
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Surprise! Microsoft's Xbox 360 Kinect impresses
When Microsoft announced plans for a motion-based controller 13 months ago, many gamers -- myself, included -- rolled their collective eyes. Sure, it ...
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The trouble with Nokia’s iPhone killer
No. 1 handset maker unveils (sorta) its iTunes and App Store killer to little fanfare.By Anu PartanenFinally, it is here! Nokia’s Ovi store, the cellp...
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The Napoleon Effect
Sometimes the most powerful products come in underwhelming packages.By David DeRemerPull Quote: “We don’t have to invent something earth shattering to...
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'Halo Reach': The year's biggest game reviewed
Is the year's most-anticipated title also a fitting swan song for the Microsoft franchise?Nine years. That's how long ago the first Halo hit Xbox and ...
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游戏主机大战：微软Xbox One必胜的五个理由
权力之争自2001年发布首款Xbox设备以来，微软（Microsoft，《财富》500强（Fortune 500））一直在为争夺游戏玩家而与索尼（Sony）和任天堂（Nintendo）展开激烈竞争。2005年，Xbox 360的发布使这家以软件起家的游戏主机制造商从不被市场看好变成如今的主要市场参与...
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Microsoft's new brain
来源：2006年4月号《财富》杂志作者：David KirkpatrickBrutal competition. A stock going nowhere. Microsoft is in crisis, so Bill Gates has unleashed his new hire, soft...
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Putting lipstick on Microsoft’s pigs
By Philip Elmer-DeWittAt the end of a long report on the Apple Stores — and the corner he believes they have turned — Needham analyst Charles Wolf tur...
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微软Xbox进军互动美剧
南希•特勒姆知道所有的秘密。特勒姆是微软（Microsoft）Xbox娱乐工作室总裁，这个部门负责为Xbox游戏机制作原创内容。流媒体内容供应商Netflix推出了原创电视剧《纸牌屋》，YouTube也有大量节目频道，微软现在打算仿效它们，向Xbox用户推出独家电视剧。而这一切都由特勒姆操刀。微软首...
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