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Apple vs. Google, by any other measure
By Jessica ShamboraWhen Apple (AAPL) passed the giants–General Electric (GE), Johnson & Johnson (GE), Procter & Gamble (PG), and even Google (GOOG)–in...
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The fate of legendary car brands
It used to be so simple: Cars painted racing green were British, red cars were Italian. Now Tata owns Jag, and Volvo is being shopped to the Chinese. ...
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What are women’s favorite brands?
By Patricia SellersOur post, “Why CEOs should do housework,” drew a bunch of interesting comments, including one from Dr. LPC in Canterbury, England, ...
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Microsoft's 8 other mobile partners
The deal it announced with Nokia is hardly its first. Here's how the others turned out.Nokia's Elop and Microsoft's Ballmer. Photo: NokiaEarly Friday ...
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塔吉特VS沃尔玛:个性可爱能生财
熟悉折扣购物的人都对塔吉特(Target)和沃尔玛(Walmart)的差异了如指掌。塔吉特的货架上摆满了低成本的床罩、浴帘和色彩艳丽、样式时髦的服饰 。而沃尔玛则出售生活必需品:便宜的麦片、洗衣粉、散装肉和纸碟。事实上,塔吉特更有情趣,而沃尔玛则更廉价。通常,在经济低迷时期,沃尔玛“绝对实惠”的促销...
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塔吉特VS沃尔玛:个性可爱能生财
熟悉折扣购物的人都对塔吉特(Target)和沃尔玛(Walmart)的差异了如指掌。塔吉特的货架上摆满了低成本的床罩、浴帘和色彩艳丽、样式时髦的服饰 。而沃尔玛则出售生活必需品:便宜的麦片、洗衣粉、散装肉和纸碟。事实上,塔吉特更有情趣,而沃尔玛则更廉价。通常,在经济低迷时期,沃尔玛“绝对实惠”的促销...
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数量VS.档次:汽车销售大战的路线之争
体育专栏作者瑞德•史密斯曾说过:“写作并不难,只需掏心挖肺地对待读者即可。”汽车行业可能也有类似的表述。这不是件难事:只需要设计并造出好车就行。当然,事情并没有这么简单。通用汽车(General Motors)和福特汽车(Ford Motor)最近的负面新闻表明,最为老道的汽车制造商也会在傻瓜式点火...
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耐克Vs.阿迪达斯:得世界杯者得天下?
虽然上周四德国队在世界杯比赛中击败了美国队,但美国运动服装制造商耐克(Nike)称,借着世界杯的东风,耐克正将德国竞争对手阿迪达斯(Adidas)及其它品牌打得落花流水。此前,总部位于美国俄勒冈州比弗顿的耐克发布财报称,公司的同名产品在全球的销售额上季度同比攀升了13%,其中在欧洲的涨幅为18%。阿...
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Obama vs. the oil bubble
A financial regulatory overhaul could reduce huge swings in the price of crude oil and gasoline.By Colin BarrCan reinvigorated financial watchdogs tak...
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大卫挑战巨人:3家小公司vs.大品牌
艾拉厨房(Ella’s Kitchen)vs. 嘉宝婴儿食品(Gerber)挑战:如何在婴儿食品品牌泛滥的市场里脱颖而出?他们的故事:45岁的尼克儿童频道(Nickelodeon)总经理保罗•林德利和他44岁的妻子艾莉森总想让他们幼女多吃些蔬菜和水果,时间一久,他们便萌生了开办婴儿食品营销公司“艾拉...
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