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The fate of legendary car brands
It used to be so simple: Cars painted racing green were British, red cars were Italian. Now Tata owns Jag, and Volvo is being shopped to the Chinese. ...
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What are women’s favorite brands?
By Patricia SellersOur post, “Why CEOs should do housework,” drew a bunch of interesting comments, including one from Dr. LPC in Canterbury, England, ...
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被索罗斯、红杉追投3.6亿美金,已经退市的Animoca Brands究竟什么来历?
从2021年到2022年,NFT与元宇宙的热潮可以说是一波未平一波又起,区块链沙盒游戏The Sandbox注册用户刚刚突破200万。元宇宙游戏Decentraland将举办第一届元宇宙时装周;Dapper Labs入围2022年全球最具创新力公司......各个公司的实力不相上下,但实际上这场比赛...
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Volkswagen's plan for world dominance begins with a $90,000 Audi
Luxury models don't cost too much more to build than their mass market counterparts, though they do sell at much higher prices. Volkswagen AG is showi...
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Hummer heads to the scrap heap
By Alex Taylor IIIIt seemed like a good idea at the time.In 1998, AM General, which had been making the HumVee for military uses, sold the brand name ...
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祸从口出惹众怒,维密母公司高管被迫离职
在纽约市举行的2018年维密时尚秀期间,维密的营销总监艾德·拉泽克在后台向超模们讲话。图片来源:Dia Dipasupil—Getty Images/for Victoria’s Secret在一片争议声中,维多利亚的秘密(Victoria’s Secret)曝出了其营销总监离职的消息。维密走秀上的...
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How hamsters became Kia's killer salesmen
In the ad world, anything is still possible. Dancing hamsters can sell cheap cars.That's what Kia Motors America has discovered with its popular "This...
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2013年上半年车市胜负大盘点
俗话说,水涨船高。今年上半年,经过销售季调整的汽车销量超过了1,500万辆,汽车行业的每家厂商看起来都算不错。不过热度也是有差异的,有的是大热,有的只是不温不火。仔细研究数据,我们可以发现行业新趋势的轨迹和方向,以下是今年以来体现出的新趋势。A rising tide lifts all boats...
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A taco, a Diet Pepsi and a Chevy Cruze, please
American teenagers in the 1960s and 1970s listened to Beach Boys tunes on their transistor radios. In those days few cars could compete with a Chevrol...
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Does Ford have a Cadillac strategy for Lincoln?
Ford Motor Company CEO Alan Mulally is carefully sidestepping the question of whether Ford (F, Fortune 500) intends to design one or more unique vehic...
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