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新冠疫情之后,航空公司将“缩水”求生

DAVID MEYER
2020-04-13

人们会重新开始旅行,但新冠危机后的经济、旅游业和旅客需求将发生变化。

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航空界开始信奉一个新理念:小即是好。

第一个采取了明确动作的是汉莎航空。汉莎上周二宣布:公司已将机队规模缩减了约十分之一,同时关闭了旗下一家低成本子公司——德国之翼。尽管这些举措的起因是新冠病毒危机,但疫情结束后,疫情对航空业的影响或许还将持续很长一段时间。

“完全解除全球旅行限制需要数月时间,而全球航空飞行需求恢复到危机前水平则需要数年。”汉莎航空在一份声明中表示,“基于上述判断,执行委员会今天决定采取措施,长期缩减航班运力和管理资源。”

类似的举措必然还会出现。

德国管理咨询公司h&z的航空业主管迈克尔·桑托表示,“至少在未来5年”,这种“小即是好”的思维将主导整个航空业,而这对于航空业巨头而言可能是有利的。

运营费用降低

“航空公司已经意识到,他们现在应该拒绝复杂,告别大规模。就算没有新冠肺炎危机,这可能也是他们所有人必须考虑的一个问题。”桑托上周三表示,“对大多数传统航空公司而言,日常运营和管理费用太高了。特别是和低成本航空公司相比,很大一部分利润都花在了这些费用上。油价下跌时还能支撑,但一旦油价上涨,就没什么利润能用于这些天价管理费了。”

由于新冠病毒疫情导致的飞行限制,汉莎航空目前763架飞机中有700架处于闲置状态。但其实在新冠病毒爆发前,该公司就已经计划将旗下不同品牌重组为一个运营单位——现在不过是 “加速”了重组进程。而汉莎旗下的奥地利航空和布鲁塞尔航空现有的重组计划也将“进一步升级”,削减机队。

作为汉莎航空幸存的廉价品牌,欧洲之翼是也将砍掉10架空客A320。支线航空公司汉莎城际航空将砍掉三架空客A340 -300。

而汉莎航空本身将有18架飞机永久退役,包括:6架空客A380、7架A340 -600、5架波音747-400。汉莎集团表示,几年前就已经在计划将A380飞机卖回给空客,而其它飞机则“由于这些机型环境和经济上的缺点”遭到淘汰。

订单问题

汉莎航空旗下的瑞士国际航空机队规模也将被削减,部分是通过将新飞机订单延期来实现。

易捷航空的创始人、最大股东斯泰利奥斯·哈伊-约安努希望本公司也采取类似举措。

易捷航空有一笔107架空客飞机的订单,价值56亿美元,而哈伊-约安努正竭力推动取消这笔订单。上周三,他信誓旦旦地表示,如果订单通过,他将“亲自起诉”该航空公司的管理层,而他在上周初的一封公开信中已经阐述了自己的理由。信中警告说,如果这笔订单继续,易捷航空将在“2020年8月左右(甚至更早)耗尽资金”,因为那些认为航空业将在夏季完成反弹的想法“盲目乐观”。

“无论是哪一种形式的国际旅行,人们的行为已经完全被恐惧支配。”哈伊-约安努写道,“无论是哪个国家,在国内封锁措施结束后,都会继续闭关锁国很长一段时间。我认为,在全国封锁期结束后,易捷航空的情况会更像是一家刚成立的公司,试图找到几条能同时盈利的航班航线。”

精简

关于航空公司实施机构精简,其实早有迹象。3月下旬,旅游网站the Points Guy报道,达美航空(Delta)首席财务官保罗·雅各布森告诉员工,这家美国航空公司在新冠病毒危机“过后将减小规模”。多篇报告显示,待意大利政府完成意大利航空的国有化开始复飞之时,该航司的机队规模也将缩减至目前的四分之一。

独立航空运输咨询公司JLS的主管约翰·斯特里克兰上周三表示,由于机队数量缩减、整合,再加上一些航空公司“彻底失败”,航空业运力下降的情况可能会存在相当长一段时间。

斯特里克兰指出,一些航空公司可能会选择“维持航班数量,使用小飞机执飞”的策略,这种策略或许可以在削减运营开支的同时,保住重要枢纽机场宝贵的航班时段。然而,这个目标也不总是能实现。以汉莎航空为例,该公司在上周二的声明中表示,公司精简后将减少在法兰克福和慕尼黑等关键枢纽港口的运力。

值得注意的是,空客上周三表示,它将减产三分之一,以“适应新冠病毒疫情中新的市场环境”。

汉莎航空公司旗下的奥地利航空上周二在声明中表示,预计今年夏季的需求将是去年同期的四分之一到二分之一之间,“最早要到2023年”才会恢复“新冠前水平”。

“我们要飞往的世界将是一个不同的世界。”奥地利航空首席执行官亚历克西斯·冯·荷恩布里希说,“人们会重新开始旅行,但新冠危机后的经济、旅游业和旅客需求将发生变化。我们的公司要携手应对挑战。”

“目前的停摆不是‘告别’,而是‘再见’。”(财富中文网)

译者:Agatha

航空界开始信奉一个新理念:小即是好。

第一个采取了明确动作的是汉莎航空。汉莎上周二宣布:公司已将机队规模缩减了约十分之一,同时关闭了旗下一家低成本子公司——德国之翼。尽管这些举措的起因是新冠病毒危机,但疫情结束后,疫情对航空业的影响或许还将持续很长一段时间。

“完全解除全球旅行限制需要数月时间,而全球航空飞行需求恢复到危机前水平则需要数年。”汉莎航空在一份声明中表示,“基于上述判断,执行委员会今天决定采取措施,长期缩减航班运力和管理资源。”

类似的举措必然还会出现。

德国管理咨询公司h&z的航空业主管迈克尔·桑托表示,“至少在未来5年”,这种“小即是好”的思维将主导整个航空业,而这对于航空业巨头而言可能是有利的。

运营费用降低

“航空公司已经意识到,他们现在应该拒绝复杂,告别大规模。就算没有新冠肺炎危机,这可能也是他们所有人必须考虑的一个问题。”桑托上周三表示,“对大多数传统航空公司而言,日常运营和管理费用太高了。特别是和低成本航空公司相比,很大一部分利润都花在了这些费用上。油价下跌时还能支撑,但一旦油价上涨,就没什么利润能用于这些天价管理费了。”

由于新冠病毒疫情导致的飞行限制,汉莎航空目前763架飞机中有700架处于闲置状态。但其实在新冠病毒爆发前,该公司就已经计划将旗下不同品牌重组为一个运营单位——现在不过是 “加速”了重组进程。而汉莎旗下的奥地利航空和布鲁塞尔航空现有的重组计划也将“进一步升级”,削减机队。

作为汉莎航空幸存的廉价品牌,欧洲之翼是也将砍掉10架空客A320。支线航空公司汉莎城际航空将砍掉三架空客A340 -300。

而汉莎航空本身将有18架飞机永久退役,包括:6架空客A380、7架A340 -600、5架波音747-400。汉莎集团表示,几年前就已经在计划将A380飞机卖回给空客,而其它飞机则“由于这些机型环境和经济上的缺点”遭到淘汰。

订单问题

汉莎航空旗下的瑞士国际航空机队规模也将被削减,部分是通过将新飞机订单延期来实现。

易捷航空的创始人、最大股东斯泰利奥斯·哈伊-约安努希望本公司也采取类似举措。

易捷航空有一笔107架空客飞机的订单,价值56亿美元,而哈伊-约安努正竭力推动取消这笔订单。上周三,他信誓旦旦地表示,如果订单通过,他将“亲自起诉”该航空公司的管理层,而他在上周初的一封公开信中已经阐述了自己的理由。信中警告说,如果这笔订单继续,易捷航空将在“2020年8月左右(甚至更早)耗尽资金”,因为那些认为航空业将在夏季完成反弹的想法“盲目乐观”。

“无论是哪一种形式的国际旅行,人们的行为已经完全被恐惧支配。”哈伊-约安努写道,“无论是哪个国家,在国内封锁措施结束后,都会继续闭关锁国很长一段时间。我认为,在全国封锁期结束后,易捷航空的情况会更像是一家刚成立的公司,试图找到几条能同时盈利的航班航线。”

精简

关于航空公司实施机构精简,其实早有迹象。3月下旬,旅游网站the Points Guy报道,达美航空(Delta)首席财务官保罗·雅各布森告诉员工,这家美国航空公司在新冠病毒危机“过后将减小规模”。多篇报告显示,待意大利政府完成意大利航空的国有化开始复飞之时,该航司的机队规模也将缩减至目前的四分之一。

独立航空运输咨询公司JLS的主管约翰·斯特里克兰上周三表示,由于机队数量缩减、整合,再加上一些航空公司“彻底失败”,航空业运力下降的情况可能会存在相当长一段时间。

斯特里克兰指出,一些航空公司可能会选择“维持航班数量,使用小飞机执飞”的策略,这种策略或许可以在削减运营开支的同时,保住重要枢纽机场宝贵的航班时段。然而,这个目标也不总是能实现。以汉莎航空为例,该公司在上周二的声明中表示,公司精简后将减少在法兰克福和慕尼黑等关键枢纽港口的运力。

值得注意的是,空客上周三表示,它将减产三分之一,以“适应新冠病毒疫情中新的市场环境”。

汉莎航空公司旗下的奥地利航空上周二在声明中表示,预计今年夏季的需求将是去年同期的四分之一到二分之一之间,“最早要到2023年”才会恢复“新冠前水平”。

“我们要飞往的世界将是一个不同的世界。”奥地利航空首席执行官亚历克西斯·冯·荷恩布里希说,“人们会重新开始旅行,但新冠危机后的经济、旅游业和旅客需求将发生变化。我们的公司要携手应对挑战。”

“目前的停摆不是‘告别’,而是‘再见’。”(财富中文网)

译者:Agatha

The giants of the airline industry may have a new business mantra: Smaller is better.

First to make the move explicit: Lufthansa, which has reduced its fleet size by around a tenth and shuttered one of its low-cost subsidiaries, Germanwings. The moves, announced Tuesday, were prompted by the coronavirus crisis—but their effects may last way beyond it.

“It will take months until the global travel restrictions are completely lifted and years until the worldwide demand for air travel returns to pre-crisis levels,” Lufthansa said in a statement. “Based on this evaluation, today the Executive Board has decided on extensive measures to reduce the capacity of flight operations and administration long term.”

Expect to see more of this.

According to Michael Santo, head of aviation at the German management consultancy h&z, this smaller-is-better mentality will pervade in the industry “for at least the next five years”—and for the giants of the industry, that may have an upside.

Lower overheads

“The industry is realizing that size and complexity is something they can now get rid of. It’s probably a topic they all have to consider whether there is a corona crisis or not,” Santo said Wednesday. “The overhead and administration cost for a conventional or legacy airline is far too high for most of these airlines. Especially compared to low-cost airlines, a big portion of the margin is going into that. It works when the oil price is down, but as soon as the oil price increases, you don’t have the margin left to finance these huge administrative overheads.”

The Lufthansa group currently has 700 of its 763 planes sitting idle, due to the coronavirus travel restrictions. But even before the Covid-19 pandemic struck, it had already been planning to restructure its various brands into one operational unit—now that process is just being “accelerated”, while existing restructuring programs at its Austrian Airlines and Brussels Airlines subsidiaries are being “further intensified” with fleet reductions.

Eurowings, Lufthansa’s surviving budget brand, will shed 10 Airbus A320s (the Germanwings brand was folded into Eurowings some five years ago, but Germanwings-registered planes continued to operate some Eurowings routes until this week.) The regional carrier Lufthansa Cityline will lose three Airbus A340-300s.

At Lufthansa itself, 18 planes are being permanently decommissioned: six Airbus A380s, seven A340-600s, and five Boeing 747-400s. Lufthansa had already planned to sell the A380s back to Airbus a couple years from now, while the others are being retired “based on the environmental as well as economic disadvantages of these aircraft types,” the group said.

Order issues

Lufthansa-owned Swiss International Air Lines will also see a fleet-size reduction, but that will come at least partly through the delaying of new plane orders.

Stelios Haji-Ioannou, the founder of and largest shareholder in easyJet, wants to see similar action taken at that carrier.

EasyJet has a $5.6 billion order in for 107 Airbus planes, and Haji-Ioannou is desperately trying to get it cancelled. On Wednesday he swore to “personally sue” the airline’s management if the order goes through, but he had already set out his reasoning in an open letter at the start of the week. The letter warned that easyJet would “run out of money around August 2020, perhaps even earlier” if the deal is maintained, because it is “wildly optimistic” to assume that air travel will bounce back during the summer.

“Fear has now taken over human behavior when it comes to any form of foreign travel,” Haji-Ioannou wrote. “Each country will want to keep others out for much longer than the date that their own local national lockdown ends. I think that easyJet at the end of national lockdowns will feel more like a start-up trying to find a few profitable routes for a few aircraft at a time.”

Slimming down

These are not the first signs of airlines heading for a more slimmed-down future. In late March, the travel website The Points Guy reported that Delta chief financial officer Paul Jacobson had told employees the U.S. carrier was “going to be smaller coming out of” the coronavirus crisis. And multiplereports suggested Alitalia’s fleet would be a quarter of its current size when the Italian government relaunches it post-nationalization.

John Strickland, the director of independent air transport consultancy JLS, said Wednesday that the aviation industry was likely to have less capacity for quite some time, due to a combination of fleet reductions, consolidation and the “out and out failures” of some airlines.

Strickland noted that some airlines might choose to “keep operating a similar number of flights but with smaller aircraft”—a strategy that may allow them to maintain their valuable slots at major hubs while cutting operational expenditure. However, that won’t always be possible. Lufthansa, for example, said in its Tuesday statement that its downsizing would reduce its capacity at the crucial Frankfurt and Munich hubs.

Notably, Airbus said Wednesday that it was slashing production by a third “to adapt to the new coronavirus market environment.”

In a separate statement to that of its parent, Lufthansa’s Austrian Airlines said Tuesday that it expected demand this summer to be somewhere between a quarter and half of that a year ago, and a “pre-corona level” of demand wouldn’t arrive until “2023 at the earliest”.

“The world we will be flying into will be a different one,” said Austrian Airlines CEO Alexis von Hoensbroech. “People will travel again, but the economy, tourism and passenger needs will have changed after the Corona crisis. We will align our company to master this challenge.”

“The current shutdown is not a ‘goodbye’ but a ‘see you later’.”

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