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传乐高下架警察、消防队和白宫主题产品,回应:谣言!

Rey Mashayekhi
2020-06-09

一封电子邮件显示,乐高本周向旗下公司发出通知,要求撤下并停止对警察、消防队和白宫建筑拼搭积木的广告营销。

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玩具制造商乐高(Lego)的一名发言人向《财富》杂志表示,该公司已暂停全线产品的数字广告。此前有报道称,上周乔治•弗洛伊德在被警方羁押期间死亡后,乐高已停止投放警察主题和白宫建筑系列拼搭积木的广告。

行业出版物《玩具书》(The Toy Book)获得的一封电子邮件显示,乐高本周向旗下公司发出通知,要求撤下并停止对警察、消防队和白宫建筑拼搭积木的广告营销。

乐高发言人在回应时澄清说,公司已于本周早些时候暂停了全线产品在美国的“全部数字广告”,“包括在此时推广营销可能被公众认为麻木冷漠的内容”,并要求分支公司也采取同样做法。乐高计划下周重启其产品营销。

该发言人补充说,乐高没有从实体店或网店中下架任何积木玩具,称该公司下架了相关产品的报道是“不实报道”。

“一代又一代的孩子都喜欢玩我们的乐高警察和消防员小人仔,他们是乐高的城市主题中的常见元素,一直都存在于我们的产品目录中。”这位发言人表示,“这些产品上周可以买到,也将一直向我们的粉丝出售。”

上周弗洛伊德之死引发了全国范围的示威游行,引起了人们对全国各地警察不当对待黑人社区的高度关注。特朗普政府对抗议活动的应对措施也充满争议。周一,防暴警察在白宫外强力驱散了一场看上去非常和平的抗议活动。

“我们与黑人社区站在一起,反对种族主义和不平等,”该发言人表示,并指出乐高计划向“致力于为黑人儿童提供支持以及对儿童进行种族平等教育”的组织捐赠400万美元。

译者:Agatha

玩具制造商乐高(Lego)的一名发言人向《财富》杂志表示,该公司已暂停全线产品的数字广告。此前有报道称,上周乔治•弗洛伊德在被警方羁押期间死亡后,乐高已停止投放警察主题和白宫建筑系列拼搭积木的广告。

行业出版物《玩具书》(The Toy Book)获得的一封电子邮件显示,乐高本周向旗下公司发出通知,要求撤下并停止对警察、消防队和白宫建筑拼搭积木的广告营销。

乐高发言人在回应时澄清说,公司已于本周早些时候暂停了全线产品在美国的“全部数字广告”,“包括在此时推广营销可能被公众认为麻木冷漠的内容”,并要求分支公司也采取同样做法。乐高计划下周重启其产品营销。

该发言人补充说,乐高没有从实体店或网店中下架任何积木玩具,称该公司下架了相关产品的报道是“不实报道”。

“一代又一代的孩子都喜欢玩我们的乐高警察和消防员小人仔,他们是乐高的城市主题中的常见元素,一直都存在于我们的产品目录中。”这位发言人表示,“这些产品上周可以买到,也将一直向我们的粉丝出售。”

上周弗洛伊德之死引发了全国范围的示威游行,引起了人们对全国各地警察不当对待黑人社区的高度关注。特朗普政府对抗议活动的应对措施也充满争议。周一,防暴警察在白宫外强力驱散了一场看上去非常和平的抗议活动。

“我们与黑人社区站在一起,反对种族主义和不平等,”该发言人表示,并指出乐高计划向“致力于为黑人儿童提供支持以及对儿童进行种族平等教育”的组织捐赠400万美元。

译者:Agatha

Toymaker Lego has temporarily paused the digital marketing of all products, a company spokesperson told Fortune, after reports that it had stopped advertising toy construction sets featuring police-themed pieces and the White House in the wake of George Floyd's death last week while in police custody.

According to an email obtained by trade publication The Toy Book, Lego reached out to affiliates this week requesting that they remove and cease marketing products featuring an array of police-themed pieces, as well as fire department-themed pieces and representations of the White House.

When reached for comment, the Lego spokesperson clarified that the company had paused “all digital marketing” of its products in the U.S. beginning earlier this week, “including content that could be perceived insensitive if promoted at this time,” and had asked affiliates to do the same. Lego plans to restart marketing its products next week.

Lego has not removed any of its toy construction sets from store shelves or its online store, the spokesperson added, describing reports that it had done so as “false.”

“Generations of children have loved playing with our Lego police and firefighter sets, which can often be found in our Lego City line and is a constant in our collection,” the spokesperson said. “These were available last week and will always be available to our fans.”

Floyd’s death last week sparked nationwide protests that have brought attention to the treatment of the black community by police departments across the country. The Trump administration’s response to those protests has also proven controversial, after riot police forcefully broke up a seemingly peaceful protest outside of the White House on Monday.

“We stand with the black community against racism and inequality,” the Lego spokesperson said, noting that the company plans to donate $4 million to organizations “dedicated to supporting black children and educating all children about racial equality.”

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