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奈飞任命联席CEO,当日股价应声大跌

Aric Jenkis
2020-07-20

公司还预测第三季度的新增付费用户数量只有250万,远低于华尔街的预测。

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流媒体行业巨头奈飞(Netflix)任命首席内容官泰德•萨兰多斯与里德•黑斯廷斯一同担任联席CEO,消息传出后,公司股价大跌。

奈飞股票在正常交易时段收于每股527.39美元,但在盘后交易中下跌10%,跌至474美元。包括此次下跌在内,今年该公司股价的累计跌幅已经高达46%。

奈飞于7月16日公布了第二季度的业绩报告,同时在一封写给股东的信中宣布了高管调动的消息。

奈飞称,除了联席CEO以外,萨兰多斯将继续担任首席内容官,负责制作原创节目和收购内容许可。

黑斯廷斯在信中说:“泰德是我几十年的合作伙伴。奈飞是由我和泰德共同领导的。这次人事调整只是正式确定了这种关系。”

在疫情导致的居家隔离令的推动下,奈飞的订阅用户增长速度再次打破预期,第二季度全球新增1,000万付费会员,总数达到1.93亿。而奈飞之前给出的业绩指导是付费用户增加750万,但它提醒称“由于居家隔离时间的不确定性,这个数据只是个大致预测。”

去年同一季度,公司付费用户只增长了270万。

有分析师曾经预测奈飞将新增约1,500万付费用户,接近上一个季度增加的1,580万人。今年上半年,奈飞付费用户增加2,600万,与2019年增加的1,200万相比翻了一番以上。

奈飞就此警告称:“因此,我们预计与上一年相比,2020年下半年会出现增长乏力的情况。”

此外,公司还预测第三季度的新增付费用户数量只有250万,远低于华尔街的预测。这些消息引发了股票抛售。

奈飞的季度营收为61.5亿美元,同比增长25%,超出了华尔街约60.5亿美元的的平均预期。公司利润较前一年增长了一倍以上,达到7.2亿美元或每股1.59美元。这一水平低于分析师预测的每股利润1.81美元。

奈飞称,由于内容制作有较长的前置时间,因此它并不担心节目创作因为新冠疫情而出现延误。2020年的节目时间表不会有太大变动,但奈飞预计2021年下半年会发布更大制作的作品。公司表示,明年会有更多原创剧集上映。亚洲和欧洲等地的拍摄已经逐步恢复。

奈飞还评论了HBO Max、Disney+和NBC环球(NBCUniversal)最近发布的Peacock等竞争对手。它也承认了苹果(Apple)和亚马逊(Amazon)的竞争实力,以及TikTok“惊人的”增长速度。

奈飞表示:“我们并不担心这些竞争对手。相反,我们将在每一个季度继续按照既定策略,努力做到比同行更快地完善我们的服务和内容。”

eMarketer的预测分析师埃里克•哈格斯特姆说:“2020年上半年,奈飞全球付费用户增加了2,590万,与其2019年全年的用户增长数量只相差了200万。即使下半年增长放缓,奈飞也已经打破了疫情之前的预测。”

他补充说:“新冠疫情和相关封锁措施大幅加快了消费者从线性电视节目向流媒体视频转变的速度。未来,即使封锁解除,有新竞争对手开始扩大服务规模,奈飞也将继续扩大其作为第一娱乐平台的领先地位。”(财富中文网)

译者:Biz

流媒体行业巨头奈飞(Netflix)任命首席内容官泰德•萨兰多斯与里德•黑斯廷斯一同担任联席CEO,消息传出后,公司股价大跌。

奈飞股票在正常交易时段收于每股527.39美元,但在盘后交易中下跌10%,跌至474美元。包括此次下跌在内,今年该公司股价的累计跌幅已经高达46%。

奈飞于7月16日公布了第二季度的业绩报告,同时在一封写给股东的信中宣布了高管调动的消息。

奈飞称,除了联席CEO以外,萨兰多斯将继续担任首席内容官,负责制作原创节目和收购内容许可。

黑斯廷斯在信中说:“泰德是我几十年的合作伙伴。奈飞是由我和泰德共同领导的。这次人事调整只是正式确定了这种关系。”

在疫情导致的居家隔离令的推动下,奈飞的订阅用户增长速度再次打破预期,第二季度全球新增1,000万付费会员,总数达到1.93亿。而奈飞之前给出的业绩指导是付费用户增加750万,但它提醒称“由于居家隔离时间的不确定性,这个数据只是个大致预测。”

去年同一季度,公司付费用户只增长了270万。

有分析师曾经预测奈飞将新增约1,500万付费用户,接近上一个季度增加的1,580万人。今年上半年,奈飞付费用户增加2,600万,与2019年增加的1,200万相比翻了一番以上。

奈飞就此警告称:“因此,我们预计与上一年相比,2020年下半年会出现增长乏力的情况。”

此外,公司还预测第三季度的新增付费用户数量只有250万,远低于华尔街的预测。这些消息引发了股票抛售。

奈飞的季度营收为61.5亿美元,同比增长25%,超出了华尔街约60.5亿美元的的平均预期。公司利润较前一年增长了一倍以上,达到7.2亿美元或每股1.59美元。这一水平低于分析师预测的每股利润1.81美元。

奈飞称,由于内容制作有较长的前置时间,因此它并不担心节目创作因为新冠疫情而出现延误。2020年的节目时间表不会有太大变动,但奈飞预计2021年下半年会发布更大制作的作品。公司表示,明年会有更多原创剧集上映。亚洲和欧洲等地的拍摄已经逐步恢复。

奈飞还评论了HBO Max、Disney+和NBC环球(NBCUniversal)最近发布的Peacock等竞争对手。它也承认了苹果(Apple)和亚马逊(Amazon)的竞争实力,以及TikTok“惊人的”增长速度。

奈飞表示:“我们并不担心这些竞争对手。相反,我们将在每一个季度继续按照既定策略,努力做到比同行更快地完善我们的服务和内容。”

eMarketer的预测分析师埃里克•哈格斯特姆说:“2020年上半年,奈飞全球付费用户增加了2,590万,与其2019年全年的用户增长数量只相差了200万。即使下半年增长放缓,奈飞也已经打破了疫情之前的预测。”

他补充说:“新冠疫情和相关封锁措施大幅加快了消费者从线性电视节目向流媒体视频转变的速度。未来,即使封锁解除,有新竞争对手开始扩大服务规模,奈飞也将继续扩大其作为第一娱乐平台的领先地位。”(财富中文网)

译者:Biz

Shares of Netflix plummeted following the news that chief content officer Ted Sarandos has been named co–chief executive of the streaming giant alongside Reed Hastings.

Netflix’s stock price plummeted 10% to $474 in after-hours after closing at $527.39 in regular trading. Still, including the drop, the company’s shares are up 46% for the year.

The news about the executive promotion was announced in a letter to shareholders that accompanied Netflix’s second-quarter earnings report on July 16.

Sarandos will remain in the role of chief content officer, where he oversees the development of original programming as well as license acquisition, in addition to his new co-CEO role, Netflix said.

“Ted has been my partner for decades,” said Hastings in the letter. “This change makes formal what was already informal—that Ted and I share the leadership of Netflix.”

Boosted by the shelter-in-place orders prompted by the coronavirus pandemic, Netflix once again smashed its projections for subscriber growth, adding a second-quarter record 10 million global paid memberships for a total of 193 million. The company had given guidance for 7.5 million additions, though it cautioned that given “the uncertainty on home confinement timing, this is mostly guesswork.”

Last year, the company added just 2.7 million in the same quarter.

Some analysts had actually pegged Netflix to add nearly 15 million subscribers, close to its previous quarter haul of 15.8 million. Still, Netflix more than doubled its subscriber growth in the first half of this year compared with 2019, with 26 million this time around versus 12 million last year.

“As a result, we expect less growth for the second half of 2020, compared to the prior year,” Netflix warned.

That warning, including that the company expects to only add 2.5 million new subscribers in the third quarter, helped spark the huge stock selloff. Wall Street had predicted far more new subscribers.

Revenues for the quarter came in at $6.15 billion, a year-over-year increase of 25%. That beat Wall Street consensus estimates of roughly $6.05 billion. Profits more than doubled from the same period a year earlier to $720 million or $1.59 per share. That was below analyst forecasts for a $1.81 per share profit.

Netflix said it was unconcerned about coronavirus production delays owing to a long lead time for content. The 2020 slate is not expected to change, whereas Netflix anticipates the second half of 2021 to see its bigger releases—though the company said the total number of originals for next year will still be higher than this one. In some places, like Asia and Europe, production has gradually resumed.

The company also commented on the competition, noting the likes of HBO Max, Disney+, and NBCUniversal’s newly launched Peacock. Netflix also acknowledged the war chests of Apple and Amazon, as well as the “astounding” growth of TikTok.

“Instead of worrying about all these competitors, we continue to stick to our strategy of trying to improve our service and content every quarter faster than our peers,” Netflix said.

Said eMarketer forecasting analyst Eric Haggstrom: “Netflix added 25.9 million new worldwide subscribers in the first half of 2020, just 2 million short of their total additions in all of 2019. Even though growth should slow in H2, Netflix is already well ahead of pre-pandemic predictions.

“The pandemic and associated lockdowns have massively accelerated the shift from linear TV to streaming video,” he added. “Looking forward, even as lockdowns are relaxed and new competitors begin to scale their services, Netflix will extend its lead as the first stop for entertainment.”

财富中文网所刊载内容之知识产权为财富媒体知识产权有限公司及/或相关权利人专属所有或持有。未经许可,禁止进行转载、摘编、复制及建立镜像等任何使用。
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