随着疫情在3月肆虐纽约市,学校老师阿里•伊贝拉肯及家人急匆匆地离开城市,搬到了远离纽约市的地方。他们离开了拥有两间两卧室的布鲁克林富人区公寓,来到了弗吉尼亚州雪伦多亚河谷的一处爱彼迎住所。伊贝拉肯一家原打算离开三周的时间,但最后竟待了两个月,这当然不是因为他们热爱宁静和美丽的田园环境。
伊贝拉肯说:“弗吉尼亚州让我意识到,这恰好是我想要的生活方式。我们尝试在那里多住一段时间,而且在回到纽约之后发现差别真的很大。如今,我们回到了之前的住所,温度高达90华氏度(约合32摄氏度),而且湿度也是很恐怖。”
她并非是唯一一位在新冠疫情期间渴望前往乡村地区的人士。最近的一连串头版标题,例如《新冠病毒可能会让人们搬离美国城市》、《美国人从城市逃往郊区》,都在说明,一场浩大的人口变化正在发生,它将对房产价格以及更广泛的房地产市场带来深远影响。
不过,美国人大量离开城市的消息可能存在夸大之嫌。在线地产服务Zillow公司的经济师杰夫•塔克称,该网站64%的潜在住宅买家都在查看郊区房产,这个数字与前些年相比基本没有什么变化。同样,搜索乡村和城市地区房产的人群比重也和之前差不多。
纽约房地产时事通讯作者乔纳森•米勒同样对美国城市将成为空巢的消息表示怀疑。
他说:“的确有人在搬离城市,但当前的报道竟然称,到9月,曼哈顿将成为一座空城。”
米勒认为疫情期间发生的事情类似于2008年的雷曼兄弟轰然倒塌以及“9•11”袭击这类事件。这些事件同样引发了人们搬离纽约市,但只是临时的;其中的很多人在离开一两年之后又搬了回来。米勒认为疫情之后也会出现同样的现象。
当然,这并不意味着新冠疫情不会对房地产市场造成重大影响。住宅经济师罗伯特•席勒最近警告说,城市房价可能会下跌,而康涅狄格州的乐观者则称,有早期迹象表明,该州可能会从期盼已久的回归郊区大潮中获益。
与此同时,房地产专家称,疫情已经催生或加速了多个显著的行为改变。从长期来看,这些转变可能会成为一种常态。
“布鲁克林效应”和虚拟住宅参观
Zumper是租户寻找住宅的热门网站,公司成立于2011年,亦因其对住宅数据的剖析以及提出“布鲁克林效应”(即人们离开曼哈顿这样的市中心并聚集在邻近的地区)一词而知名。Zumper的首席执行官安希摩斯•吉欧吉亚迪斯称,该效应在新冠疫情期间尤为明显。
例如,他注意到,从旧金山流出的人口导致附近奥克兰市的房租上涨了4%,圣克拉门托的房租上涨了7%。吉欧吉亚迪斯称,布鲁克林效应的另一个案例是新泽西州的纽瓦克,从纽约市前往那里的人群让该市房租的涨幅达到了15%。
在这一方面,Zillow发现了另一个与新冠疫情相关的趋势:虚拟看房的激增。公司的应用程序在很久之前便已在为卖家提供展示建筑平面图或3D参观的能力,但这些功能直到最近几个月才受到热捧。
Zillow的塔克称:“各大中介纷纷加入这一竞赛,为人们提供虚拟体验。”他还表示,配备虚拟看房功能的房源数量在疫情期间增加了6倍。塔克预测,这类房源的大量出现将成为一种常态,因为买家意识到通过电话查看房源要更加安全和高效,而且无需耗费周末的时间开车前往看房。
尽管搬离城市的美国民众数量似乎更像是涓涓细流,而不是洪水,但也有例外:旧金山。Zumper的数据显示,今年旧金山的房租平均降幅达到了11%,这个数字在吉欧吉亚迪斯看来是“令人震惊的”。他称,与美国其他地区相比,疫情期间搬离城市的故事更多反映的是湾区的现状。他认为原因在于,科技公司在近期或远期内采取远程办公的可能性更大,导致很多员工一起搬离湾区,包括Facebook的4万多名员工。
纽约房产专家米勒称,如果真的发生更大范围的搬离城市运动,那么背后的原因应该是基于视频会议软件Zoom的远程工作文化,而不是新冠疫情本身。
他说:“Zoom模糊了工作与家庭之间的界限。如今人们的出行次数减少了,但出行的平均时间却变长了。”
不过,米勒并不愿过分夸大这一影响,尤其是考虑到远程工作大多还是仅限于专业性较强的雇员。他还称,至于疫情带来的哪些改变将成为一种常态,房地产行业如今并没有足够的数据来给出定论。与此同时,住宅价格的决定性因素依然是几十年来影响地产价格的那些因素。
千禧一代和适婚人群依然是生力军
千禧一代的时间跨度约为20年,这一群体存在出生时间分布不均。数据公司CoreLogic的首席经济师弗兰克•诺塔福特称,这一代人中有一个人口爆发期,而且这批人将年满30岁。像此前的那辈人一样,千禧一代中的这些人开始思考自己的婚姻大事,而且也在购置空间更大的住宅。
诺塔福特称,在未来几年能够对住宅市场造成重大影响的正是这类宏观因素。其他因素则包括创历史新低的按揭贷款利率(很多银行的利率远低于3%)以及持续的房产库存短缺。本文咨询的多名房地产专家都认为后面的这些因素将对未来的价格走向带来重要的影响。
有鉴于这些微妙但非常重要的因素,大肆鼓吹美国人“搬离城市”所带来的影响可能会掩盖市场潜在的信号。有鉴于此,我们最好是谨慎对待这些有关未来住宅价格的大胆预测。
学校老师伊贝拉肯还是一名应用设计员,其家人在弗吉尼亚林间的生活让其萌发了离开纽约的想法。然而,她发现永久的离开并非易事,其中一个主要问题在于:“弗吉尼亚乡村的网速……很慢。”
这家人计划在可预见的未来搬回布鲁克林。(财富中文网)
译者:Feb
随着疫情在3月肆虐纽约市,学校老师阿里•伊贝拉肯及家人急匆匆地离开城市,搬到了远离纽约市的地方。他们离开了拥有两间两卧室的布鲁克林富人区公寓,来到了弗吉尼亚州雪伦多亚河谷的一处爱彼迎住所。伊贝拉肯一家原打算离开三周的时间,但最后竟待了两个月,这当然不是因为他们热爱宁静和美丽的田园环境。
伊贝拉肯说:“弗吉尼亚州让我意识到,这恰好是我想要的生活方式。我们尝试在那里多住一段时间,而且在回到纽约之后发现差别真的很大。如今,我们回到了之前的住所,温度高达90华氏度(约合32摄氏度),而且湿度也是很恐怖。”
她并非是唯一一位在新冠疫情期间渴望前往乡村地区的人士。最近的一连串头版标题,例如《新冠病毒可能会让人们搬离美国城市》、《美国人从城市逃往郊区》,都在说明,一场浩大的人口变化正在发生,它将对房产价格以及更广泛的房地产市场带来深远影响。
不过,美国人大量离开城市的消息可能存在夸大之嫌。在线地产服务Zillow公司的经济师杰夫•塔克称,该网站64%的潜在住宅买家都在查看郊区房产,这个数字与前些年相比基本没有什么变化。同样,搜索乡村和城市地区房产的人群比重也和之前差不多。
纽约房地产时事通讯作者乔纳森•米勒同样对美国城市将成为空巢的消息表示怀疑。
他说:“的确有人在搬离城市,但当前的报道竟然称,到9月,曼哈顿将成为一座空城。”
米勒认为疫情期间发生的事情类似于2008年的雷曼兄弟轰然倒塌以及“9•11”袭击这类事件。这些事件同样引发了人们搬离纽约市,但只是临时的;其中的很多人在离开一两年之后又搬了回来。米勒认为疫情之后也会出现同样的现象。
当然,这并不意味着新冠疫情不会对房地产市场造成重大影响。住宅经济师罗伯特•席勒最近警告说,城市房价可能会下跌,而康涅狄格州的乐观者则称,有早期迹象表明,该州可能会从期盼已久的回归郊区大潮中获益。
与此同时,房地产专家称,疫情已经催生或加速了多个显著的行为改变。从长期来看,这些转变可能会成为一种常态。
“布鲁克林效应”和虚拟住宅参观
Zumper是租户寻找住宅的热门网站,公司成立于2011年,亦因其对住宅数据的剖析以及提出“布鲁克林效应”(即人们离开曼哈顿这样的市中心并聚集在邻近的地区)一词而知名。Zumper的首席执行官安希摩斯•吉欧吉亚迪斯称,该效应在新冠疫情期间尤为明显。
例如,他注意到,从旧金山流出的人口导致附近奥克兰市的房租上涨了4%,圣克拉门托的房租上涨了7%。吉欧吉亚迪斯称,布鲁克林效应的另一个案例是新泽西州的纽瓦克,从纽约市前往那里的人群让该市房租的涨幅达到了15%。
在这一方面,Zillow发现了另一个与新冠疫情相关的趋势:虚拟看房的激增。公司的应用程序在很久之前便已在为卖家提供展示建筑平面图或3D参观的能力,但这些功能直到最近几个月才受到热捧。
Zillow的塔克称:“各大中介纷纷加入这一竞赛,为人们提供虚拟体验。”他还表示,配备虚拟看房功能的房源数量在疫情期间增加了6倍。塔克预测,这类房源的大量出现将成为一种常态,因为买家意识到通过电话查看房源要更加安全和高效,而且无需耗费周末的时间开车前往看房。
尽管搬离城市的美国民众数量似乎更像是涓涓细流,而不是洪水,但也有例外:旧金山。Zumper的数据显示,今年旧金山的房租平均降幅达到了11%,这个数字在吉欧吉亚迪斯看来是“令人震惊的”。他称,与美国其他地区相比,疫情期间搬离城市的故事更多反映的是湾区的现状。他认为原因在于,科技公司在近期或远期内采取远程办公的可能性更大,导致很多员工一起搬离湾区,包括Facebook的4万多名员工。
纽约房产专家米勒称,如果真的发生更大范围的搬离城市运动,那么背后的原因应该是基于视频会议软件Zoom的远程工作文化,而不是新冠疫情本身。
他说:“Zoom模糊了工作与家庭之间的界限。如今人们的出行次数减少了,但出行的平均时间却变长了。”
不过,米勒并不愿过分夸大这一影响,尤其是考虑到远程工作大多还是仅限于专业性较强的雇员。他还称,至于疫情带来的哪些改变将成为一种常态,房地产行业如今并没有足够的数据来给出定论。与此同时,住宅价格的决定性因素依然是几十年来影响地产价格的那些因素。
千禧一代和适婚人群依然是生力军
千禧一代的时间跨度约为20年,这一群体存在出生时间分布不均。数据公司CoreLogic的首席经济师弗兰克•诺塔福特称,这一代人中有一个人口爆发期,而且这批人将年满30岁。像此前的那辈人一样,千禧一代中的这些人开始思考自己的婚姻大事,而且也在购置空间更大的住宅。
诺塔福特称,在未来几年能够对住宅市场造成重大影响的正是这类宏观因素。其他因素则包括创历史新低的按揭贷款利率(很多银行的利率远低于3%)以及持续的房产库存短缺。本文咨询的多名房地产专家都认为后面的这些因素将对未来的价格走向带来重要的影响。
有鉴于这些微妙但非常重要的因素,大肆鼓吹美国人“搬离城市”所带来的影响可能会掩盖市场潜在的信号。有鉴于此,我们最好是谨慎对待这些有关未来住宅价格的大胆预测。
学校老师伊贝拉肯还是一名应用设计员,其家人在弗吉尼亚林间的生活让其萌发了离开纽约的想法。然而,她发现永久的离开并非易事,其中一个主要问题在于:“弗吉尼亚乡村的网速……很慢。”
这家人计划在可预见的未来搬回布鲁克林。(财富中文网)
译者:Feb
As the pandemic devastated New York City in March, schoolteacher Ali Iberraken and her young family rushed to relocate outside the city—way outside the city. They left their two-bedroom Brooklyn brownstone for an Airbnb in the woods of Virginia’s Shenandoah Valley. The Iberrakens had planned to decamp for three weeks but ended up staying for two months, not least because they loved the peace and beauty of the bucolic environment.
“Virginia made me realize that’s exactly the lifestyle I wanted,” Iberraken said. “We tried to stay as long as we could, and upon coming back to New York, it was such a big difference. Now we’re going back to the same old playground in 90-degree heat and horrible humidity.”
She’s not the only one pining for a rural escape during the COVID-19 crisis. A spate of recent headlines such as “Coronavirus may prompt migration out of American cities” and “Americans flee cities for the suburbs” suggest a major demographic shift is underway—a shift that could have profound consequences for housing prices and the broader real estate market.
Tales of Americans fleeing cities in droves, however, are likely overstated. According to Jeff Tucker, an economist at the online real estate service Zillow, 64% of prospective homebuyers on the site are looking at suburban areas—a figure that has barely budged from previous years—while searches for property in rural and urban areas likewise represent about the same percentage as before.
Jonathan Miller, who writes a popular newsletter about New York real estate, is likewise skeptical that America’s cities will empty out.
“There is outbound migration. It’s certainly happening. But the current narrative suggests there will be five people left in Manhattan by September,” he says.
Miller likens what’s happening with COVID-19 to events like the Lehman Brothers collapse in 2008 and the 9/11 attacks. Those events likewise triggered a flight from New York, but only a temporary one; many of those who left returned in a year or two. Miller expects a similar phenomenon to occur with the pandemic.
That doesn’t mean the coronavirus won’t have significant impacts on the real estate market, of course. Respected housing economist Robert Shiller recently warned that urban home prices could decline, while civic boosters in Connecticut say early trends suggest the state could benefit from a long-awaited return to the suburbs.
Meanwhile, real estate experts say the pandemic has created or accelerated several notable shifts in behavior—shifts that could become permanent in the long term.
The “Brooklyn effect” and virtual home tours
Zumper is a popular site for renters looking for a home. Founded in 2011, the company is also known for parsing housing data and for popularizing the term “Brooklyn effect” to describe the phenomenon of people leaving urban centers like Manhattan for adjacent locations. According to Zumper CEO Anthemos Georgiades, the effect has been especially pronounced during the COVID-19 pandemic.
He notes, for instance, that an outflow from San Francisco has contributed to rents shooting up 4% in nearby Oakland and 7% in Sacramento—a situation he says is unprecedented during a recession. Another example of the Brooklyn effect, says Georgiades, is taking place in Newark, N.J., where rents are up 15% as New Yorkers flock to that state.
For its part, Zillow has detected another COVID-related trend: A surge in virtual home tours. The company’s app has offered sellers the ability to show floor plans or 3D tours for some time, but these features have only taken off in recent months.
“Agents have absolutely upped their game to give people the virtual experience,” says Tucker of Zillow, who says the number of listings that include virtual features increased sixfold with the pandemic. Tucker predicts the popularity of such listings will become permanent as buyers realize it is safer and more efficient to go house-hunting on their phones rather than spending their Saturdays driving around.
And while the number of Americans fleeing cities appears to be more of a trickle than a flood, there is an exception: San Francisco. According to Zumper’s data, the average rent in the city has plunged by 11% this year, a figure that Georgiades describes as “staggering.” He says that the narrative of a flight from the pandemic is more true in the Bay Area than anywhere else in the country. The reason, he claims, is that tech companies are more inclined to embrace remote work both in the short term and long term—leading many workers, including some of the more than 40,000 employees at Facebook—to leave the Bay Area altogether.
If a broader movement to flee cities does take hold, it is this phenomenon—the rise of remote, Zoom-based work culture more than COVID-19 itself—that will be responsible, says Miller, the New York real estate maven.
“Zoom has lengthened the tether between work and home. You can now have fewer commutes but with the average commute getting longer,” he says.
Miller cautions not to overstate the implications, though, especially as remote work will mostly be an option reserved for professional employees. He also adds that the real estate industry simply doesn’t have enough data right now to draw firm conclusions about which changes wrought by the pandemic will be permanent. Meanwhile, housing prices will continue to be determined by the same factors that have informed them for decades.
Millennials and marriage remain a force
While the generation known as the millennials spans about 20 years, the cohort is not evenly spread. There is a large bulge within the generation, says Frank Nothaft, chief economist at data firm CoreLogic, and that bulge is beginning to turn 30. Like those who came before them, that subset of millennials is turning their mind to marriage, and moving to properties that offer more space.
It is macro-factors like this one that will have a major effect in shaping the housing market in the coming years, says Nothaft. Other ones include record low mortgage rates (many banks are offering rates well below 3%) and an ongoing shortage of inventory. Several real estate experts consulted for this story cited the latter factors as important in determining where prices might be headed.
In light of these subtle but significant factors, the more dramatic headlines about Americans “fleeing cities” can amount to noise that can obscure the market’s underlying signals. In light of this, bold predictions about the future of home prices are best taken with a grain of salt.
As for Iberraken, the schoolteacher who is also an app designer, her family’s sojourn in the woods of Virginia kindled a desire to leave New York, but she is discovering a permanent move is complicated. One big reason, she notes, is that the “Internet in rural Virginia is…slow.”
The family plans to be in Brooklyn for the foreseeable future.