防弹少年团粉丝转战股市
GRADY MCGREGOR
2020-09-30
2019年12月6日，洛杉矶，在102.7 KIIS FM举办的2019年Jingle Ball演唱会上，防弹少年团的成员在舞台上表演。摄影：RICH FURY—盖蒂图片社为IHEARTMEDIA提供
继破坏了特朗普的集会、为“黑人的命也是命”运动募款数百万美元和引起智利政府不满之后，韩国流行音乐（韩流）粉丝似乎正在将他们的组织和募款能力，运用到股市。
周一，Big Hit Entertainment在一份监管申报文件中表示，其10月首次公开募股的发行价为其定价区间的上限。该经纪公司旗下有韩流超人气团体防弹少年团（BTS）。该公司本月初提出的定价区间为105,000韩元（约合89美元）至135,000韩元（约合115美元），最终决定的发行价为区间上限135,000韩元（约合115美元）。
Big Hit的首次公开募股备受期待。该公司计划发行新股约710万股，通过此次发行可募资8.2亿美元。Big Hit的IPO将是韩国过去三年规模最大的一次，并且也延续了娱乐企业在韩国证券交易所上市的热度。
9月初，电脑游戏公司Kakao Games的股价在开盘后比首次发行价上涨了30%，尽管之后出现了持续下跌。
周一，有关Big Hit Entertainment发行价的消息鼓舞了投资者的士气，韩国上市唱片公司和娱乐公司的股价都大幅上涨。唱片公司YG Entertainment的股价上涨了11.98%，JYP Entertainment的股价上涨了9.94%，娱乐公司SM娱乐的股价上涨了6.69%。
Big Hit Entertainment即将在股市上取得的成功，也体现了防弹少年团和韩国流行音乐日益扩大的全球影响力，但参与这场盛宴的许多散户，并不只是看好这家公司的业绩。
防弹少年团的粉丝团体自称ARMY。其成员上周告诉路透社，他们之所以购买Big Hit Entertainment的股票，是为了表达对这个团体的热爱。
Kim Seo-hyeon告诉路透社：“我对股票估值一窍不通。”这位12岁的防弹少年团粉丝来自首尔，她曾要求父母购买Big Hit Entertainment的股票。“我知道哥哥们[防弹少年团的成员]都很有钱，但我希望通过购买股票让他们变得更有钱，这样一来他们就能买更好的衣服，这会让我感到开心。”
一位粉丝甚至说，他会通过个人贷款购买该公司的股票。
Big Hit Entertainment在10月份上市的时候，ARMY或许会震撼股票市场。（财富中文网）
翻译：刘进龙
审校：汪皓
继破坏了特朗普的集会、为“黑人的命也是命”运动募款数百万美元和引起智利政府不满之后，韩国流行音乐（韩流）粉丝似乎正在将他们的组织和募款能力，运用到股市。
周一，Big Hit Entertainment在一份监管申报文件中表示，其10月首次公开募股的发行价为其定价区间的上限。该经纪公司旗下有韩流超人气团体防弹少年团（BTS）。该公司本月初提出的定价区间为105,000韩元（约合89美元）至135,000韩元（约合115美元），最终决定的发行价为区间上限135,000韩元（约合115美元）。
Big Hit的首次公开募股备受期待。该公司计划发行新股约710万股，通过此次发行可募资8.2亿美元。Big Hit的IPO将是韩国过去三年规模最大的一次，并且也延续了娱乐企业在韩国证券交易所上市的热度。
9月初，电脑游戏公司Kakao Games的股价在开盘后比首次发行价上涨了30%，尽管之后出现了持续下跌。
周一，有关Big Hit Entertainment发行价的消息鼓舞了投资者的士气，韩国上市唱片公司和娱乐公司的股价都大幅上涨。唱片公司YG Entertainment的股价上涨了11.98%，JYP Entertainment的股价上涨了9.94%，娱乐公司SM娱乐的股价上涨了6.69%。
Big Hit Entertainment即将在股市上取得的成功，也体现了防弹少年团和韩国流行音乐日益扩大的全球影响力，但参与这场盛宴的许多散户，并不只是看好这家公司的业绩。
防弹少年团的粉丝团体自称ARMY。其成员上周告诉路透社，他们之所以购买Big Hit Entertainment的股票，是为了表达对这个团体的热爱。
Kim Seo-hyeon告诉路透社：“我对股票估值一窍不通。”这位12岁的防弹少年团粉丝来自首尔，她曾要求父母购买Big Hit Entertainment的股票。“我知道哥哥们[防弹少年团的成员]都很有钱，但我希望通过购买股票让他们变得更有钱，这样一来他们就能买更好的衣服，这会让我感到开心。”
一位粉丝甚至说，他会通过个人贷款购买该公司的股票。
Big Hit Entertainment在10月份上市的时候，ARMY或许会震撼股票市场。（财富中文网）
翻译：刘进龙
审校：汪皓
Members of BTS perform onstage during 102.7 KIIS FM’s Jingle Ball 2019 at the Forum on Dec. 6, 2019, in Los Angeles. RICH FURY—GETTY IMAGES FOR IHEARTMEDIA
After disrupting a Trump rally, raising millions of dollars for Black Lives Matter, and drawing the ire of the Chilean government, Korean pop music (K-pop) fans appear to be deploying their organizing and fundraising powers in the stock market.
On Monday, Big Hit Entertainment, the management label behind the K-pop supergroup BTS, said in a regulatory filing that its October IPO will be priced at the top end of its set range. The offering will be priced at 135,000 South Korean won ($115), which is the upper limit of the 105,000 won ($89) to 135,000 won ($115) price range the company proposed earlier this month.
Big Hit will be offering roughly 7.1 million new shares in the highly anticipated debut, which Big Hit says may raise the company as much as $820 million. Big Hit’s IPO is set to be South Korea’s largest stock offering in the past three years, and it may help continue a hot streak for entertainment firms debuting on South Korea's exchange.
In early September, shares for computer game publisher Kakao Games surged to 30% higher than its initial offering price after it started trading, though its shares have since dropped.
The news about Big Hit Entertainment's offering price appeared to encourage investors on Monday, as stocks for listed South Korean record labels and entertainment companies made strong gains. Record label YG Entertainment's stock rose 11.98%, while the JYP Entertainment label jumped 9.94%, and entertainment company SM Entertainment clicked up 6.69%.
Big Hit Entertainment’s expected success reflects the growing global reach of BTS and South Korean pop music, but for many retail investors getting a piece of the action isn’t just about betting on its corporate performance.
Members of the ARMY, the self-ascribed title for BTS fans, told Reuterslast week that buying stock in Big Hit Entertainment was a sign of their devotion to the group.
“I don’t know about stock valuations,” Kim Seo-hyeon told Reuters. The 12-year-old BTS fan in Seoul had asked her parents to buy Big Hit Entertainment stock. “I know my oppas [BTS band members] are rich but I hope me buying shares make them even richer, so that they can buy something nice to wear, that would make me happy.”
One fan even said that he would be taking out a personal loan in order to bid for stock in the company.
Upon Big Hit Entertainment's October debut, the ARMY seems poised to move markets.
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